Hospital-based screening and education series championing health for former NFL athletes

1. A unique sponsorship opportunity
for stakeholders in the healthcare
field and medical marketplace
(Presenter’s name and title)
Date
Hospital-Based Screening
and Education Series
Championing Health for
Former NFL Athletes

2. • Founded in 2001, by former cardiac surgeon
and NFL quarterback, Dr. Arthur “Archie”
Roberts, in cooperation with the NFL Player’s
Association (NFLPA) and the NFL Player
Care Foundation (NFLPCF), the health
program grew
• The LHF partners with hospitals around the
country to hold free health screenings for
former players who are more likely to have
cardiovascular problems and other health
issues associated with being overweight than
smaller men in the general population
What is the Living Heart Foundation?

3. • Foundation's Chairman and President
• Columbia University graduate and noted cardiac
surgeon
• Former Chairman of the Department of
Cardiothoracic Surgery Boston University Medical
Center
• Published author of over 110 scientific journal
and book articles
• Ex-NFL Quarterback
Dr. Arthur “Archie” Roberts’ Legacy

4. • Established in 2013, the HOPE (Heart, Obesity,
Prevention & Education) Program extends the
LHF’s screening programs for former NFL players to
obesity education and research
• The IRB-approved, comprehensive obesity research
initiative is designed to promote healthy lifestyles
and weight-management among former professional
football players
• After screening events, former players can elect to
join in for a six-month series of IRB-approved
educational and motivational Boot Camps to help
them regain their health
H.O.P.E. for Former NFL Players

5. • To commemorate the 2014 Super Bowl taking
place at the MetLife Stadium, the LHF will
organize hospital-based health screenings,
research programs and clinical education
sessions in at major hospitals around New York
City for former NFL athletes
• Screening events will lead up to Super Bowl
XLVIII and focus on prevention and wellness
• Sponsorship opportunities offer healthcare
industry leaders access to hospital leadership,
physicians and notable NFL athletes
Super Bowl XLVIII Symposia NYC

6. H.O.P.E. Screening Events
Screening Events
Include the Following
Exams:
• ECG
• Blood pressure
• Diabetes
• Cholesterol
• Lung function
• carotid artery blockage
• PSA blood test
• Sleep apnea screening
• BMI/%Fat/Abdominal Girth
• Sports Medicine
• Neurologic

7. H.O.P.E. Boot Camp Research Studies
• Performed under IRB guidance and
guidance from medical personnel at the
host hospital
• Former players will track food intake,
exercise and weight-loss during 6-month
program (if chosen)
• Participants attend 18 group sessions,
focusing on skills and strategies for
successful weight management
• At conclusion of study, players who do not
meet weight loss goals are counseled on
potentially pursuing additional medical
treatments, including bariatric surgery

8. Previous LHF Screening and H.O.P.E. Sites

9. Media from Events

10. H.O.P.E. Social Events
• Celebratory evening events will be held during Super Bowl Week at the
Malo Clinic with panoramic views overlooking MetLife Stadium, home to
the 2014 Super Bowl
• All sponsors, participating hospitals and former NFL athletes
participating in the program are invited to attend*
• The cocktail events will feature a raffle for Super Bowl tickets, access to
sports memorabilia and other fun prizes

11. Sponsorship Opportunities
• Unprecedented access to hospital leadership
• Networking with top clinicians and administrators
• Significant media interest
• Opportunity to have product used during screenings
• Didactic session allows for clinical data overviews
• Distribution of marketing materials to former NFL athletes, hospital
personnel and their families
• Access to social events (Super Bowl pre-game party with raffle for Super
Bowl tickets)

12. Sponsorship Opportunities
Sponsorship monies will go
to fund health programs for
former NFL players in the
areas of cardiovascular
disease, obesity and
neurological disorders
$50,000
$25,000
$10,000

13. H.O.P.E. Industry Sponsorship Packages
Dr. Archie Roberts available to speak at internal company events, present at medical meetings X
Host hospital faculty available to advise and provide feedback in key areas (cardio, obesity, neurology,
orthopedics/sports science)
X
Opportunity to conduct small trial using former NFL athletes participating in study* X
Top billing on all signage, collateral and giveaways X
Inclusion in host hospital/LHF media materials X
Access to KOLs at hospital X X
Option to have medical products used during screening (if logistically and clinically appropriate) X X X
Company logo inclusion on all signage, collateral and giveaways X X X
Opportunity to present your product at LHF host hospitals across the country X X X
Access to Dr. Archie Roberts and select players for use in company PR and marketing collateral related
to the HOPE program
X X X
Tickets to networking sessions, breakfast and lunch sessions and social events 20
tickets
10
tickets
4
tickets
Seven-minute, topline clinical data presentation during didactic session X X X
*Gold-level sponsors responsible for designing study protocol and
obtaining pilot evaluation through the host hospital. Participation in study is
up to the discretion of the former players, as with any clinical trial.

14. A unique sponsorship opportunity
for stakeholders in the healthcare
field and medical marketplace
(Presenter’s name and title)
Date
Thank You!