The document provides tips for effective direct mail marketing campaigns, including using variable printing to personalize mailings, verifying mailing list quality for accurate addresses, keeping text brief and breaking it into smaller sections, avoiding shocking text or colors to look professional, including a clear call to action to prompt recipients to act, and using contests, prizes or gifts to incite action. The document also provides contact information for a company that can handle all direct mailing needs.

1. Marketing Your Business with Direct Mail
Tips for getting the best results from
your direct mail campaign.
LasVegasColor.com

2. Variable Printing and Imaging
Variable printing allows
you to change names,
colors, and other
components according
to who the actual
recipient of the item is.
LasVegasColor.com

3. Verify the Mailing List Quality
Accurate address
information will help
increase response
rates, lower shipping
costs, and increase the
effectiveness of direct
marketing initiatives.
The National Deliverability Index
can help you determine how
effective a list is.
LasVegasColor.com

4. Keep Text to a Minimum
Large blocks of text
tend to turn the reader
off. Break it down into
smaller blocks with
fewer lines in each
section.
Avoid being excessively wordy and
adding too much text, save some
room for images.
LasVegasColor.com

5. Avoid Text or Colors that Shock
Choose a few
appropriate colors and
use smaller fonts in
most areas. Look
professional to entice
your customers…not
turn them off.
The best materials do not need to
shock or antagonize the recipient.
LasVegasColor.com

6. Include a Call to Action
Encourage customers
to act. Include a
prominent Call to
Action that prompts
them to do something.
Contests, prizes, and gifts are a great
way to incite action.
LasVegasColor.com

7. All your Direct Mailing
needs under one Roof
4265 W. Sunset Road
Las Vegas, Nevada 89118
Phone: 702.617.9000
Fax: 702. 914.6236
LasVegasColor.com