"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : - Latest data for china e-commerce market - Roundup for the tide of online price war - Can the WTO ruling disrupt china's online payment market? - The latest alibaba shapeshift - Tmall's great american courtship - QQBuy's open platform goes steady - The spate of hacking incidents for dangdang users This report is issued by L'Atelier BNP Paribas www.atelier.net

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Cecilia WU (Shanghai)
Market Research Analyst
July, 2012
Scott SI (Shanghai)
Market Research Analyst
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
JULY, 2012
Index
Page
Graph /Table Content
Number
Chinese internet user size 2
Internet usage overview for the first half of 2012 3
China mobile internet user size 4
Mobile internet usage overview 4
e-Commerce users structure 5
Price reduction comparison among 3 major electronics platforms 6
China’s express payment market share in 2011 7
Organization chart for renewed Alibaba group 8
Alibaba, a timeline of structural changes 8
2012 Q2 B2C China e-Commerce sector market share 9
Snapshot of Buy.qq.com 10
Snapshopt of Dangdang.com 11
Quoted Page Page
Quoted platform
brand/enterprise Number Number
Adidas 9 360buy.com 1,6,9
Alibaba 8 Amazon.cn 9
Alipay 7 buy.qq.com 9,10
Gap 9 Coo8.com 9
Levi Strauss 9 Dangdang.com 1,9,11
Macalline 1 Gome.com 6
Mastercard 7 Suning.com 1,6,9
Tencent 10 Taobao.com 1,8
Tenpay 7 Tmall.com 1,6,8,9
Unionpay 7 Vancl.com 9
Visa 7 Yihaodian.com 9
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3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
JULY, 2012
Digital Strategy Advisory
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