360i Agency presentation I compiled for the brands we work on

1. Being an iconic brand
In a social era

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What do you think of as ICONIC?

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Instantly
recognizable
A part of culture
(not the latest trend)
Worthy of
admiration
How we define iconic brands?

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1. Cuts through the cluttered landscape
2. Dominates top of mind awareness
3. Easily forgiven
4. Ability to stretch
5. Financial performance
Why does being iconic matter for brands?

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Omni-Presence
The evolution of building iconic brands
Anthemic moments Real TimePurpose driven Doing not saying

6. How to navigate iconic
brand building today?

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#1 Do more than say
Create authentic experiences + truly memorable content that
speaks for your brand

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#2 Have a clear purpose
Stand for more than just products
People pay to feel good

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#3 Take smart risks backed by data
Use big data to drive creativity

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#4 Be social by design
Create the right spark for the right gas

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#5 Behave expectedly, unexpected
Embrace disruption at every touch point + deliver
unexpected product experiences

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HOW TO BE ICONIC?
Do more than say
Have a clear purpose
Take risks backed by data
Be social by design
Behave expectedly, unexpectedly
WHY DOES IT MATTER?
Cutting through the clutter
Dominance in share of mind
Forgiveness
Ability to stretch
Financial performance
Let’s recap our tips