When I joined the Public Service Center at MIT, we didn't have a consistent look and our visual materials varied greatly in quality across the 10 programs we ran. My first mandate was to streamline, create guidelines and best practices and elevate our print collateral overall. We had no funds to outsource this and our first publicity materials needed to go out in just a few weeks. This presentation outlines how I tackled this challenge and some key pointers anyone can use in a similar situation.

1. Priscilla King Gray Public Service Center
Branding when
Time & Budget are
Limited
Laura Anca Chichisan

2. My Role
Communications coordinator
10 programs at the PKG Center
Development materials

3. The challenge

4. Before
Learn more at
http://web.mit.edu/mitpsc/internshipsandfellowships
Proposal applications due
Thursday, March 21 at noon
PUBLIC SERVICE
FELLOWSHIPS
AND VALUE-ADDED
INTERNSHIPS
Do something
different this
summer! Apply
for a PSC-funded
Fellowship or
Internship.
Serve locally,
nationally, or
internationally.
Pursue your
service passions
this summer!
Tuesday, February 4
12:00 PM - 3:00 PM
Memorial Lobby
MIT
Community
Service Fair

5. Assess any branding
elements available

6. Logo Variations

7. Colors
color
Pantone 7474
PSC
CMYK: 90,0,28,22
RGB: 0,146,159
Pantone 485
Logo
CMYK: 0,100,91,0
RGB: 239,0,53
Pantone 216
Logo
CMYK: 0,83,34,47
RGB: 148,37,71
color
Pantone 717
PSC
CMYK:
RGB: 255,127,80
color
Pantone 409
PSC
color
Pantone 7483
PSC
CMYK: 85,0,100,55
RGB: 0,98,39
color
Pantone 383
PSC
CMYK: 20,0,100,19
RGB: 175,188,60
color
Pantone 5405
PSC
color
Pantone 549
PSC
color
Pantone 416
PSC
color
Pantone 7408
PSC
CMYK: 0,16,100,0
RGB: 255,210,62
Official PKG Center colors
Other colors

8. Set expectations:
competent design

9. After: Posters

10. After: Posters

11. Social Media Quotes

12. Info Sheet + Semester Calendar

13. Email Templates

14. Create a simple
standardized layout

15. Poster Elements
PSC logo MIT logo
Event title
Subtitle
Event copy
QR code
PSC link
PSC info
PSC social
media
Shortened
registration link
Registration
deadline
& event date
Hashtag
Photo

16. Font + Logo
Headline/Title: PT Sans, 179 pt
Subtitle: PT Sans, 40 pt
Copy: PT Sans, 15 pt
Event specs: PT Sans, 23 pt
Social media: PT Sans, 14 pt
PSC info: PT Sans, 10 pt
Font Logo variations
Knockout version (white & light
gray for colored background).
The dot groups in the logo must
always have two color values.

17. Streamline

18. 3 Poster Sizes

19. Integrated Media Campaign & Poster Sizes
Twitter
FacebookPoster 11x17” PDF Infinite display slide PNG/JPG
Poster 22x28, 8.5x11” PDF
Email

20. One Square to Conquer All

21. Ongoing
experimentation

22. Email Templates

23. Something Old + Something New

24. Ongoing
Challenges

25. Email: clauraa@mit.edu
Twitter: @laurachichisan
Blog: https://medium.com/@laurachichisan
Laura Anca Chichisan