A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.

1. The Affordable-Effective
Advertising Media

2. What We Do
 Business Card Billboards/Literature Racks
 Networking
 The Exchanger
 Exchangeyourcard.com
You give us 500 business cards and we do the rest!

3. Here’s How it Works
 We place your
business cards and
brochures in high
traffic areas where
prospective
customers need to
wait a minimum of
5 or 10 minutes Natura Coffee & Tea
University Blvd.

4. The Business Card Exchange
Custom Billboards
YOUR
BUSINESS CARD
OR
LITERATURE
CAN BE
HERE

5. You May Have Seen Us Here…

6. Location Growth Analysis
Nine Month View
0
5
10
15
20
25
M
ay-03
Jun-03
Jul-03
A
ug-03
Sep-03
O
ct-03
N
ov-03
D
ec-03
Jan-04
#ofLocations
University UCF Central Orlando NE Orlando West Orlando 50 East Orlando
May 2003 to January 2004,
22 new
East Orlando Locations!

7. What Sets Us Apart
 Exclusivity
 Lock out the Competition
 One business type per location
 “Corner the Market”
 Our relationship counts
 Banks, golf clubs, high-end businesses
 Professional Presence
 Take the headache away from the business owner
 No ugly flyers; no counter space wasted on material not
pertaining to their business; your printed advertising dollars
end up in the TRASH!
 Clean, professional boards attract clientele
 Cards maintained weekly
 Working for you 24x7 (NO COFFEE BREAKS!)

8. An Affordable – Effective
Advertising Media
 Networking behind the scenes
 We discover key contacts for clients
 We “Plug” people into each other
 More Exposure via 3 additional services
 Website links
 Face2Face “Meet & Greet”Events
 Client exclusive newsletter featuring your
article or advertisement

9. Let Us Read Your Card…
I see a logo that
is bold and
clean-cut…
I see good use
of both sides of
your business
card

10. It’s All in the “Cards”…
A professional look and logo
for your business card will
ensure your SUCCESS!

11. Your Business Card is Your
Mini-Billboard

12. BCE - CopyMax Relationship
 Offer a special service or discount with
a pink/blue slip behind your business
card

13. 79% of all Orlando uses discount
cards
 8 out of 10 East Orlando area adults who use
coupons clip them from newspapers (77%)
 Newspapers account for 55% of all coupons
redeemed in the U.S.
 Among those who’ve used coupons more than
12 times in the past 3 months, 92% were
newspaper coupon clippers
 75% of adults save coupons for things other
than groceries
 65% of East Orlando area adults who use
coupons use them at least twice a month

14. Networking
 East Orlando Chamber of
Commerce (BOARD Director)
 King’s Pointe
 Architectural Review
Committee
 Neighborhood Committee
 Eastwood Neighborhood
Committee
 Good Shepherd Catholic
Church
 Building Committee
Chairperson
 Men’s Club
 Greater Orlando Business
Network (GOBN)
 YMCA
 Previous Youth Soccer Coach
 Commissioner
 Sports Advisory Council
 Business Assistance Team
 Connections Leads Group
 WESA Youth Athletics League
 Business Growth Alliance
 eWomen Network
 So Social

15. East Orlando Chamber
 Tony Furnari, elected to
the Board,January 2004!
A well-deserved “congratulations” from
East Orlando Chamber President
Jennifer Thompson

16. Networker of the YEAR!
Tony received this award at the Raptor’s Holiday party. 12-03
Research Park Leads Group

17. Face2Face
Events
Our first
Face2Face
event was a
hit!
Exclusive
event for
our clients
only.
Clients are
invited to
host the
event or
share with
everyone
their
profession
or service.
Photography by Jonathan Jowers

18. Face 2 Face Event
SunTrust Bank – Shoppes of Eastwood, Orlando
Photography by Jonathan Jowers

19. Face 2 Face Event
Cascades Florist – Waterford Lakes Shopping Center
Flute/Harp Duo
provided by
Elysée Music
Photography by Jonathan Jowers

20. Face 2 Face Event
Cascades Florist – Waterford Lakes Shopping Center
Traditional End-of-Event Drawing for Gifts/Prizes!
Food/Beverages provided by Old
Vines Wine, California Pizza Kitchen

21.  “Our next networking event is being held at Cascades
Florist…” – Laura, BCE
Example of Networking Chain
of Reaction
 “Oohh, that’s probably going to be a good wedding
crowd.. Do you think they’d like to have live, classical
entertainment to set the mood for their guests?” –
Alexia, Elysée Music

22. Networking Chain Reaction
 “Honey, can’t you just imagine that
Flute/Harp Duo at our wedding? Let’s go get
her card!” – Dana to fiancé, Adam Spencer
Win-win for everyone – elegant atmosphere for Cascades big event,
business for Elysée Music!

23. The Business Card Exchange has
recently been told that
“We create value in the
community by leveraging the
James Spaeth, Associate
POWER of networking.”

24. The Exchanger
 Clients are invited to be a featured
business or submit an advertisement
 Distributed to all our clients every
month
 Keeps you informed of local events and
meetings
 Marketing tips and ideas

26. ExchangeYourCard.com
 Link from our website to yours
 If you don’t have a website we can
 Link your e-mail
OR
 Create a splash page
OR
 Company Logo on our home page
 Visit BCE Website

28. Additional Services
 Photography – Head Shots
 Brochure Layout
 Exclusive Banner Advertising with
Orlando Metro Gymnastics Training
Facilities
 Computer Training
 Imprinted Products & Logo Wear

29. Photography
 Head Shots, Locations, Special Event
Coverage
 Brochures
 Business cards
 Advertising media

30. Brochure Development
 Our graphic design department will help
you customize

31. Banner Advertising
 Exclusive Banner
Advertising with
Orlando Metro
Gymnastics Training
Facilities
4 foot by 2 foot banner
4 foot by 4 foot banner

32. OMG - LB McLeod

33. Computer Training
 Certified Master Trainer
 Microsoft Office
MS Word
MS Powerpoint
MS Excel
MS Access
MS Publisher
 Web Design & Development

34. Promotional Items & Logo
Wear
 Please view samples

35. Are you looking for a
fundraiser with a 50%
return?
The Business Card Exchange gives back to the Community!

36. Fund Raiser Programs
 A board is placed at your location
 Exclusively for parents/members of your
organization
 Create community involvement
 Support local business owners
 50% donated to your organization
 One-on-one meeting prior to board placement
 Provides additional exposure via unique
advertising services

37. As a client you will receive:
 Website link
 Website
 E-mail address or splash page
 Company logo on our home page (additional)
 Newsletter
 Featuring your business through
 An interview
OR
 An article submitted by you
 Business advertisement (additional)
 Face2Face
 Exclusive client meet and greet events
 Host or simply attend!

38. Advertising Comparison Chart
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
East Orlando Sun
Sprint Yellow Pages (50% disc. Incl.)
Orlando Sentinel
America’s Favorite Coupon Book
Orlando Kid's Directory
Our Town
The Business Card Exchange (per location)*
1 month 6 months 12 months
* Savings of up to 52% are available for multiple locations
** 5% annual contract discount is included
The advertisement would be the same size of a business card
For one year of advertising,
BCE is 88% less expensive than Sprint Yellow Pages

39. Just remember this simple statement
when looking at your advertising and
marketing budget:
“Our Business is to
Increase Your Business.”
The Business Card Exchange Motto is:

40. 12472 Lake Underhill Road #242 Orlando, FL 32828
407-963-9906 / 321-299-2063
fax: 321-281-3046
www.ExchangeYourCard.com
info@exchangeyourcard.com
Tony Furnari Laura Harriger