I gave this presentation at PodCamp Nashville on May 4, 2013.

1. Talk
Down
toMe
@lauracreekmore
http://www.flickr.com/photos/slava_v/
Saturday, May 4, 13

2. Authority
http://www.flickr.com/photos/expertinfantry/
Saturday, May 4, 13

3. http://www.flickr.com/photos/alinasofia/
Saturday, May 4, 13

4. http://www.flickr.com/photos/68069913@N02/http://www.flickr.com/photos/50390668@N04/
Saturday, May 4, 13

5. http://www.flickr.com/photos/ben_grey/
Saturday, May 4, 13

6. 43%
Photo by http://www.flickr.com/photos/rhysasplundh/
Saturday, May 4, 13

7. http://www.flickr.com/photos/rcsj/
Find the time a television
program ends, using a
newspaper television schedule
that lists similar programs
showing at different times
on different channels.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13

8. http://www.flickr.com/photos/rcsj/
List two facts from a business
magazine article that explain
why a marketer quoted in the
article has a particular
opinion.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13

9. http://www.flickr.com/photos/rcsj/
Find the age range when
children should get a
particular vaccine, using a
chart that shows all childhood
vaccines and the ages children
should receive them.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13

10. http://www.flickr.com/photos/rcsj/
Follow directions, using a
clearly labeled map.
Source: National Assessment of Adult Literacy
Saturday, May 4, 13

11. Saturday, May 4, 13

12. Saturday, May 4, 13

13. Health literacy
Saturday, May 4, 13

14. Percent'
Below&Basic&
Basic&
Intermediate&
Proficient&
Health Literacy of U.S. Adults
Source: U.S.Department of Education, Institute of Education Sciences,National Center for Education Statistics, 2003 National Assessment of Adult Literacy.
Saturday, May 4, 13

15. Saturday, May 4, 13

16. Yes
http://www.flickr.com/photos/v1ctor/
Saturday, May 4, 13

17. Test your content
Saturday, May 4, 13

18. Dust Mite Mattress and _______ Covers for Allergies
You ________ think dust mites take ________ only a little room ________ your
bed. In fact, ________ 10 years, dead dust ________ and their waste can
________ the weight of your ________.
Sound icky? It does ________ why dust mite-proof pillow ________ mattress
covers are your ________ line of defense against ________ allergies!
Facts About Dust ________
Dust mites are everywhere -- ________ there are people or ________, warm
temperatures, and high ________. They like to be ________, where they can get
________ of food like mold ________ and dead skin cells ________ people and
pets.
If ________ are sensitive or allergic ________ them, you may have:
1. ________, red eyes
2. Runny or ________ nose and sneezing
3. Sore ________ or hoarse voice
4. Coughing ________ other breathing problems
5. Skin ________ and itching
Each year, ________ mites cause about 200,000 ________ with asthma to go
________ the emergency room.
Dust ________ settle down in carpet, ________, stuffed animals, and upholstered
________. Mattresses, pillows, and soft ________ are favorite hangouts.
Saturday, May 4, 13

19. Dust Mite Mattress and Pillow Covers for Allergies
You might think dust mites take up only a little room in your bed. In fact,
within 10 years, dead dust mites and their waste can double the weight of
your mattress.
Sound icky? It does explain why dust mite-proof pillow and mattress covers
are your first line of defense against dust allergies!
Facts About Dust Mites
Dust mites are everywhere -- anywhere there are people or animals, warm
temperatures, and high humidity. They like to be indoors, where they can get
plenty of food like mold spores and dead skin cells from people and pets.
If you are sensitive or allergic to them, you may have:
1. Watery, red eyes
2. Runny or itchy nose and sneezing
3. Sore throat or hoarse voice
4. Coughing and other breathing problems
5. Skin rash and itching
Each year, dust mites cause about 200,000 people with asthma to go to the
emergency room.
Dust mites settle down in carpet, draperies, stuffed animals, and upholstered
furniture. Mattresses, pillows, and soft bedding are favorite hangouts.
Saturday, May 4, 13

20. http://www.flickr.com/photos/v1ctor/
Saturday, May 4, 13

21. http://www.flickr.com/photos/v1ctor/
Cloze test
Saturday, May 4, 13

22. http://www.flickr.com/photos/v1ctor/
Cloze test
Grade-level testing
Saturday, May 4, 13

23. http://www.flickr.com/photos/v1ctor/
Cloze test
Grade-level testing
Reading ease scales
Saturday, May 4, 13

24. http://www.flickr.com/photos/salilwadhavkar/
Saturday, May 4, 13

25. http://www.nlm.nih.gov/
medlineplus/etr.html
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26. Make a checklist
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27. Language and Writing Style
Use simple words.
Define complex terms.
Use sentences of 10-15 words.
Use bullet lists when appropriate.
Use active voice, vivid verbs.
Use consistent terms.
Use positive perspective when possible.
Source: http://www.nlm.nih.gov/medlineplus/etr.html
Saturday, May 4, 13

28. Select preferred terms
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29. Search analytics
Saturday, May 4, 13

30. Search analytics
Search
Analytics
for Your Site
by Louis Rosenfeld
Saturday, May 4, 13

31. Saturday, May 4, 13

32. http://www.nia.nih.gov/health/publication/making-your-website-senior-friendly
http://www.cms.gov/Outreach-and-Education/Outreach/WrittenMaterialsToolkit/
http://alistapart.com/article/testing-content
Content testing
Make your website more readable
http://www.nlm.nih.gov/medlineplus/etr.html
Books
Saturday, May 4, 13

33. Laura Creekmore
h"p://creekcontent.com
laura@creekcontent.com
@lauracreekmore
h"p://slideshare.net/lauracreekmore
Saturday, May 4, 13