1. Q5. How did you attract/address
your audience?

2. The front cover image is a girl portraying an indie style by wearing clothing that an indie
person wears. The model is also giving the audience direct address which draws them in
with a feeling of trust. She also has an individual attitude that the reader can relate to.

3. I created a questionnaire and after having people in the range of my target audience
complete it I used the results to help design the product. This gave me a better idea of
what my target audience wanted and I was able to meet there wants. I then put all of
the respondents answers into bar graphs and pie charts so I could evaluate them more
clearly and get a better idea of what my target audience want from a indie genre
music magazine.
This is the questionnaire that was completed by my target
audience.
Results of audience feedback in the form of bar graphs and
pie charts.

4. COLOUR SCHEME
One of the questions that I asked my target audience was ‘What is the colour/s that you would
like to see on the front of an Indie music magazine?’
The main colours that would be preferred to be seen on an Indie music magazine were black,
red and white. With blue, purple, green and pink being ones that some would like to see but
they’re least favoured.
I used the colours that the respondents to my
questionnaire favoured the most to attract
and appeal to them as they are the main
target audience.
16
14
12
10
8
6
4
2
0
Black Red Blue Purple White Green Pink
FAVOURITE COLOURS

5. I have kept the same colour scheme going throughout all of
the production.
However, I have used the same yellow on both the front cover
and the main page of the DPS but this colour was not part of
the chosen colour scheme I chosen it as it is a bright colour
that stands out which will help to capture the audiences
attention.
Chosen colour scheme:
Black, Red and White.

6. COVERLINES AND FEATURES
Another question that I asked in the questionnaires was ‘Who is your favourite Indie
Band/Singer?’ These results would determine the artists/bands that would be one of the
coverlines and feature in the magazine as their fans will buy the magazine to see what the
artists/bands are doing in it.
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
NAMES OF THE PEOPLES FAVOURITE BANDS/SINGERS

7. The title of my magazine is The audience may want
called ‘INDIE’ this will to know if their favourite
instantly put across to my artist/bands got into the
target audience who will 50 most memorable
be of the indie music moments so will buy to
genre that the magazine is find out if they did.
indie.
The competition to This will attract the
have a meet and audience that went to
greet with Kasabian Leeds Festival as they
will attract Kasabian may have pictures that
fans who are of the are in the magazine of
indie music genre. themselves.
By having the most
popular indie bands
according to my
audience research on People who either know of
the front cover shows the band or want to know
that they are featured in According to my audience research most more about the band will
the magazine meaning people would be prepared to pay £2.50 be attracted to this
their fans will be for a music magazine so I made the price coverline as it’s a exclusive
interested in the articles. of INDIE magazine £2.50. first interview.

8. I have used the most popular
indie bands and artists I have kept to the colour
according to my audience scheme Black, Red and
research to make be involved White as that’s what the
in the feature articles. This respondents from the
will attract many of the audience research said they
target audience as they will would most like to see .
be interested in reading the
articles .
By having articles like ‘The
best drum kits?’ and
‘Breaking out – How to get The images also reflect the
your band noticed’ will music genre.
attract drummers of the Image 1: is connected to the
indie music genre and article about Arctic Monkeys
bands/artists who want to who are an indie band.
break into the music Image 2: Is about a small
business. artist who is also an indie
singer.
Image 3: is connected to the
Also people looking for article about the best drum
inspiration will be kits.
interested in the main
coverline about ‘Charlotte
Appleton – I’ve finally
been noticed’.

9. Refrain who is the band that I had to interview for the double page spread are a band who base there music
on the indie type genre. I think this will attract the attention of the target audience with the magazine being
an indie magazine they may be interested in indie bands that are breaking into the music business. Again I
have kept to the main colour scheme of Black, Red and White, however, I have added the same yellow that I
used on the front cover to link the pages together more. As the respondents of the audience research are
where a part of the target audience that I was aiming at the colour scheme will attract them as they said
that they would mainly like to see them colours. The language that is used is used by indie people as the
band themselves are indie and use the same language.