4. What is Globo.com? The Internet branch of Globo media group (TV channels, newspapers, radio stations and magazines) It is a portal that includes about 280 websites of News, Sports and Entertainment content produced by all the companies within the group
13. Background to the project Idea of a Globo.com ‘quality standart’ applied to all their interactive media products, but not registered Tacit knowledge
14. Background to the project Demand to websites produced by Globo.com increased Creative team doubled in one year Natural tendency to design slightly different solutions to similar problems
15. Background for the project Damage of Usability of Globo.com because the lack of consistency Waste of time to Implement similar solutions Need to define User Experience Patterns