2. BackgroundBackground
Mobile phones will becomeMobile phones will become
the primary Internet connectionthe primary Internet connection
tool by 2020tool by 2020
2014: + $1,000,000,000,000 industry2014: + $1,000,000,000,000 industry
+ 50% of new smart-phones will+ 50% of new smart-phones will
implement a virtualization or augmentedimplement a virtualization or augmented
reality layer by 2012reality layer by 2012
““Every client had to have a FacebookEvery client had to have a Facebook
app, then a viral ad, then it was an iPhoneapp, then a viral ad, then it was an iPhone
app, and now it's augmented reality"app, and now it's augmented reality"
3. What is Augmented Reality?What is Augmented Reality?
The Future = A Blended RealityThe Future = A Blended Reality
GPSGPS (Global Positioning System) +(Global Positioning System) + CompassCompass
(Magnetometer) +(Magnetometer) + LevelLevel (Accelerometer)(Accelerometer) = Complete= Complete
Location AwarenessLocation Awareness
““Cyberspace is not a destination; rather, it is a layer tightly integrated into theCyberspace is not a destination; rather, it is a layer tightly integrated into the
world around us.” – Institute For The Futureworld around us.” – Institute For The Future
4. Augmented vs. Virtual RealityAugmented vs. Virtual Reality
Augmented Reality:Augmented Reality:
System augments the real world sceneSystem augments the real world scene
User maintains a sense of presence in real worldUser maintains a sense of presence in real world
Needs a mechanism to combine virtual and realNeeds a mechanism to combine virtual and real
worldsworlds
Virtual Reality:Virtual Reality:
Totally immersive environmentTotally immersive environment
Visual senses are under control of systemVisual senses are under control of system
11. Unrecognized Gem:Unrecognized Gem:
“Recognizr”“Recognizr”
Augmented IdentityAugmented Identity
Computer vision, cloud computing, facial recognition,Computer vision, cloud computing, facial recognition,
social networking, and augmented realitysocial networking, and augmented reality
"We thought the idea of bridging the way people used to meet, in"We thought the idea of bridging the way people used to meet, in
the real world, and the new Internet-based ways ofthe real world, and the new Internet-based ways of
congregating would be really interesting” - Dan Gärdenforscongregating would be really interesting” - Dan Gärdenfors
13. What Is The Goal of AR?What Is The Goal of AR?
Enhance a person’s performance and perception ofEnhance a person’s performance and perception of
the worldthe world
But, what is the ultimate goal?But, what is the ultimate goal?
14. The Ultimate Goal of ARThe Ultimate Goal of AR
Create a system so seamless that the augmentationCreate a system so seamless that the augmentation
of reality becomes integral to our physical realityof reality becomes integral to our physical reality
16. Final ThoughtsFinal Thoughts
Augmented reality hasAugmented reality has
the potential to makethe potential to make
the world into a “stagethe world into a “stage
on which we can be theon which we can be the
actors, participating inactors, participating in
history as drama orhistory as drama or
simply playing a game insimply playing a game in
the space before us”the space before us”
(Bolter 2007).(Bolter 2007).
We are gainingWe are gaining
exponentially inexponentially in
understanding our ownunderstanding our own
intelligence; we're goingintelligence; we're going
to enhance humanity.to enhance humanity.
Notas del editor
and will be the mobile device of choice
The mobile phone industry
Jonathan Sackett mobile marketing and developing
It’s like real life, but better!
Real scene viewed by a user and a virtual scene generated by a computer that augments the scene
Graphics, audio and other sense enhancements from computer screens onto real time environments.
It promises to transform the way we perceive our world, much as hyperlinks and browsers have already begun to change the way we read. Today we can click on hyperlinks in text to open new vistas of print, audio, and video media. A decade from now--if the technical problems can be solved--we will be able to use marked objects in our physical environment to guide us through rich, vivid, and gripping worlds of historical information and experience.
“The Astonishing Tribe” or “TAT” has developed “
While augmented reality applications increase at an exponential rate, a “killer app will be needed to make AR technologies truly catch on in the consumer space”
When a user of Recognizr points their smart-phone over a subject’s face, the face is detected, sent to a face recognition software company, Polar Rose, and analyzed and compared with snapshots of other users in their database. Polar Rose then instantly sends back the person’s name along with virtual links and icons to their social networking sites, such as Facebook, Twitter, YouTube, LinkedIn, etc., which toggle around the subject’s head without obscuring their face (Joneitz 2010).
taking social networking to the next level
Head of user experience at TAT
It is rumored that Apple is in talks of acquiring or has already acquired this technology, which would have tremendous implications for the future of the iPhone by the way of FaceTime recognition, authentication when unlocking users’ phone, and iPhoto sorting and organization of faces.
instead of approaching the gal in the bikini and introducing yourself in person, you get to know her name, her friends, her likes and dislikes, and anything else she usually shares with her friends. Then you get to decide what your next move will be.
The implications for the future could mean that when driving by a popular restaurant, your phone could display the menu, prices, interviews from the chef, Zagat reviews, statistics of the crowd inside (for example how many have “tweeted” or indicated that they have a common cold), or simply the availability of tables.
“When we invent new technologies, they in turn re-invent us”
“Facebook and Google were started by a couple of kids with an idea,” emphasizing that this success was a “direct result of collaborative decision making.”
Experiencing our surrounding environment in new, interactive ways with this increased overlying data will potentially change individual behavior, shape our definition of culture, and encourage technological and intellectual progression amongst our society.
