2. The Zing Reader
Elliot is 23 and lives in Manchester. Growing up with the
Rock N Roll factor of Liam and Noel, this still influences
his tastes today. He is in full-time employment after
graduating from university but being in full-time work
does not get in the way of his love for music, friends and
life, as much as he recognises his career is important to
him. Having a large amount of disposable income
without the commitment of a family and mortgage Elliot
downloads 50 tracks online each month, preferring
individual tracks to albums in this digital age. His other
main passion is gadgets and is willing to spend money to
get the latest gadget. Elliot is very digitally savvy – he is
constantly on social media networks. For Elliot, music
often meets technology. Elliot reads Zing because he
wants to stay ahead in a fast-changing world of music
and technology. Music is his social currency; he loves
the thrill of knowing about a great artist before his
friends.
