1. Ferndale Fashion Boutique YOUR social media plan

2. Choose me because…

3. The Jump Off Facts: You have a Facebook and Twitter- Great Start! Fact: The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order.

5. Promote through your fans, twitter, email list.

6. Have each fan “like” a photo of their favorite accessory

7. HINT: people have to “like” your Facebook page in order for them to “like” a photo on your page

8. Each accessory will have a random winner- the winner will receive their favorite accessory

9. Example: 5 accessories, 5 winners

11. Fact: 86% of mobile users are using their device while watching TV Facebook/Twitter discussions Red Carpet Reality TV tweets “What Not To Wear” TMZ Opinions/Chat Contests? Raffle?

12. 15 SECOND FASHION FIX Fact: Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.

13. 15 second fashion fix! Fact: Social videos of 15 seconds or less are shared 37% more than those 30 seconds to one minute and 18 % more than those over a minute. Solution? 15 second videos posted on YouTube and promoted through Facebook, Twitter and posted to your blog. (Yes, I said blog.) Fashion Ideas Fashion Tips Fashion Gossip Fashion Teasers Call-to-action *3 videos/week*

14. Victim-to-Fashion Blog Boutique fashion blog Post 3/week Link videos/articles Backlink to FB/Twitter Follow/comment on other fashion blogs Good keys/tags to increase SEO

15. “We want to find and develop relationships with people who share our views AND have an audience of their own, so the finding part comes before the listening part.”

16. Developing your Brand Twitter Attend Tweet-up Follow, follow, follow Links to blog, FB Fashion quotes Goal: 10 tweets/day

17. Finally, Foursquare Encourage customers to “check-in” Remind them Offer incentives Special incentives for MAYOR

18. Goals/ROI Time frame: 3-6 months? Your pick Realistic goal Increase in fans Increase in followers Blog traffic Use of coupons Increase in business