1. In reference to The Number 23, The Lovely
Bones, and Shutter island

3. Themes - The past repeating its self, the unknown enemy, the psychological
aspect, obsession, murder, coincidence, madness, fantasy becoming reality.
Sanity VS Insanity.
Characters – Walter Sparrow, main male character, shows his demise through
the film. Walter is played by Jim Carrey who is a very well known actor making
him the USP, however, this is risky as he has a completely different fan base.
The trailer also introduces his wife and his son, making it a family setting.
Shots – Started with long shots, with very slow cuts and editing. However, by
the end the shots were extreme close ups to show characters emotion. The
shots follow the protagonist.
Sounds – Atmospheric Music. Soft introduction music, dialogue of characters,
music built as more was revealed in trailer, by the end it was fast paced action
music to reflect the images.
Mise – en – scene – Lots of references to the title of the film through everyday
objects such as books, blackboards, graffiti. Family home, emphasis on
kitchen and bedroom as knives are used in kitchen. In the flashback sections
the objects change due to the time zone changes, for example fashion
changes. The lighting tends to be darker in the kitchen area when there
studying the book more.

4. Themes – Afterlife, murder, perverts, serial killer, obsession, investigation,
surrealism, hate, pursuit, curiosity, memory, detective, family relationships, hope,
Characters – Protagonist: Susie. Trailer introduces parents and other family
members such as the siblings and grandparents. It also introduces her love interest
ray. And the villain, however his face is not shown till the end of the trailer to create
tension and interest.
Shots – There is an inverted over the shoulder shot, which creates depth to the shot
as instead of only seeing one characters expression, we see both characters due to
the use of a mirror. There is also close ups to show emotion and long shots to
establish the setting.
Sounds – Use of voice ( introduces us to the character – she says ‘’I’m 14’), and
background music(Brian Eno – famous musical producer). School bells – realistic
sounds of a school girl. Pedestrian Sounds. Stormy sounds, gives a more eerie and
horror feel. Uses songs from a soundtrack, with words with differentiates from other
horror films.
Mise-en-scene – Sunny start to show happy start. Main field is emphasized in trailer
sense of being secluded. Villains house and safe are shown meaning they must play
an important part in the story line, Villains house is dark compared to the child’s
house showing the difference. Significant object that links the character to the
murder is a little hat which is shown as its personal and been knitted by her Mother
making it more horrific.

5. Themes – Islands –
secluded, disappearance, insanity, institution, memories, surrealism, massacre
, medical testing, trauma, illusion.
Characters – Main character teddy Daniels, is played by Leonardo DiCaprio
who is a famous American actor which could act as the USP for the film. We
are also introduced to Chuck. Nothing is mentioned about Teddy’s family.
Shots – Close ups on Teddy's face to emphasize that it is Dicaprio. There is an
establishing shot of the island and the location/set to emphasize that it’s a key
part of the plot. There is not much character development in the trailer.
Sounds – Dramatic rain and storm sounds. Voice to carry the narrative
forward. Voice of DiCaprio, to carry narrative and emphasize its him. Striking of
a match emphasized. Steel doors are used to make big crashing noises to
make everything sound more dramatic.
Mise-en-scene – Lots of views of the island, it is grey rocky looks empty and
secluded/dirty. The hospital is an off white colour making it more creepy. The
costumes are all boring and dull colours, nothing bright is used suggesting the
plot is more serious and the inmates of the hospital is institutionalized
emphasizing the theme.

7. The shots linger anytime the number 23 is on screen
Flashbacks (really vital to the story – all about flashbacks and past
life, the past catching up with you)
Cross cutting goes between the present and the past to the point
where your unsure which is which anymore
The cuts were very fast suggesting a high speed story.
The past repeating itself is quite a common in
horror. For our trailer, we could use newspapers
and articles or a radio news broadcast. The fast
cutting creates tension and would work really
well in any horror film as it makes the story seem
more interesting.

8. Cross cuts to the ‘in-between’ where your not alive or dead (Susie’s
Narrative)
Cross cuts to the current time and this carries the dads narrative forward
along with Susie where she is in both places.
Flashbacks to the parents talking to the murderer, this is emphasized as
it’s the first meet with the killer.
The use of hindsight when Susie walks home a
different way or wishes she hadn’t accepted the offer
of a drink, the audience don’t want her to do it and
this creates tension. This is shown in the flashbacks
and could definitely be used in our Trailer.

9. The cross cut which goes from reality to one shot where Teddy is hugging
a woman made of ash. This is unexpected and develops themes of
insanity. It is randomly put in a group of action shots, which makes it
random yet really effective.
Really quick cutting to build suspense and add excitement and gives lots
of different shots of scenes.
The random cut of the scene is subliminal
messaging and it makes you jump and remember
it, which is something we would like to look into
when creating our trailer. The quick cutting is also
very effective and we noticed this in all 3 trailers.

11. The use of Jim Carrey was a risk for the film, as the target audience are
used to seeing him doing a comedy film. However, if they were his
fans, they would have gone anyway. As the close ups are all of him this
attracts the fan base.
Horror lovers are also going to be attracted to the movie due to the killing
and story line. The inter titles colour scheme is always red and black
which is typical of the horror genre which will also attract the horror fans.
We will take onboard the colour scheme
used in The number 23’s trailer, as it suits
the conventions and will attract the right
audience.

12. More intellectual horror, as it is taken from the book so literature fans may go
to see this.
It would appeal to a younger audience as it is not gory, and due to the younger
main character this attracts younger teenagers.
The actors are quite well known so their fan bases will also watch the film.
As our film is based on a true story we will also
require a more intellectual audience. However, as
our storyline is based on a true story from the
80’s, our target audience will perhaps not be as
young as the lovely bones, however we will update
the story to make it more modern.

13. Leonardo DiCaprio has a huge fan base which are mainly girls.
meaning the film will have a guaranteed audience, who are
DiCaprio’s fan base.
In the trailer we see a lot of action and adventure, and is more
hands on than the other trailers, therefore it could also attract
Action fans such as teenage boys.
This film is more mainstream meaning the advertising would
have been better also attracting anyone to see the film.
We don’t have access to any well known actors, so
we cannot use this in our film. As our film is a
psychological horror we will not show any action as
the film itself wont contain much.

15. Both Shutter Island and The Number 23 focus on male protagonists
who are over 30, trying to discover their pasts while protecting their
present state. They are both white Americans and both middle class.
The Lovely Bones focuses on a 14 year old girl as the protagonist.
This goes against the conventions of a standard horror films as the
narrative of horror films are not usually this young and vulnerable.
She is white American and middle class. The film is set in the 70’s
which changes the representation of character.
We like how the Lovely Bones goes against the
standard horror conventions, and we are going
to use this in our trailer by focusing on a Woman
as the villain instead of a male like in Shutter
island and The Number 23.