2. Video Analytics for Publishers & Campaign Measurement for Brands Serving 100+ Leading Pubs And 100+ Major Brands The Visible Measures Database

5. Social Video Embraces Audiences at the Center of the Dialogue Choice Emotion Interaction Sharing Expression Social Video is your content in the hands of consumers Social Video puts Social Video can spawn copies, remixes, & derivatives be the center of social dialogue Social Video can

7. Brands from Nearly Every Category Are Investing in Social Video The Most-Watched Categories in Social Video in 2010 Old Spice Nike Pepsi Apple Doritos Toyota Blendtec Geico

9. In social video, consumers have infinite choice...

10. Do they choose to watch content related to your brand or your competitors ? In social video, consumers have infinite choice...

12. Campaign View Counts Don’t Show Brand Performance in Social Video Views for Your Social Video Campaign 2.5 million Your Campaign

13. Brand View Counts Don’t Show Competitor Performance in Social Video Total Brand Views in Social Video 5 million Your Brand

14. Competitor Views Alone Don’t Show Industry Dynamics Social Video Views in Your Industry 5 million 3 million 1 million 7 million 9 million Your Brand Competitor 2 Competitor 1 Competitor 3 Competitor 4

15. Share of Choice™ Reveals True Brand Performance in Social Video Quarter by Quarter Performance in Social Video Q2 ’10 Q1 ’10 Q3 ’10 Q4 ’10 4 4 3 1 2 1 3 2 Your Brand Your Brand Your Brand

16. Share of Choice™ is Built from the Ground Up in Social Video 1. Clip-Level Data Hundreds of millions of clips from hundreds of video destinations 2. Campaign-Level Data Thousands of video campaigns 3. Brand-Level Data Hundreds of brands 4. Industry-Level Data Dozens of industries Mobile Tech Top 10 Charts

17. Share of Choice is Analogous to Share of Voice, a Measure of Media Weight and Influence in Broadcast Share of Voice: The brands that spend the most Share of Choice: The brands consumers choose to watch

18. The Road to Capturing Consumer Choice Begins in Social Video ‘ Traditional’ Media Consumers choose only at the point of purchase Interactive Media Consumers choose at the beginning and at the end of the marketing funnel Choice Conditioning: Allowing users to choose your brand prior to the point of purchase (Social Video) PURCHASE Preference Consideration Opinion Awareness Consumer Choice Consumer Choice Consumer Choice

21. Responses Generated Over 50% of “Old Spice Guy” Views Source: Visible Measures (www.visiblemeasures.com) The Man Your Man Could Smell Like The Return of the Man Responses Surge Media Surge Media Memorable Content Memorable Content Surge Media Memorable Content Extend the Campaign Extend the Campaign Encourage Audience Participation

22. Responses Campaign Helped Old Spice Capture Nearly 75% of the Male Grooming Category Other Other Other Gillette/BSF Source: Visible Measures (www.visiblemeasures.com)

24. Evian Scored Views with Memorable Content and Campaign Extensions Source: Visible Measures (www.visiblemeasures.com) Memorable Content Memorable Content Roller Babies Baby Breakdancing Baby Moonwalking Making of 2 Making Of 1 Baby Interviews Extend the Campaign Memorable Content Extend the Campaign Surge Media Extend the Campaign Extend the Campaign Extend the Campaign

25. *Other includes brands with less than 5% Share of Choice Evian Remains on Top of the Beverage Category, But its Dominance is Fading Red Bull Red Bull Red Bull Red Bull Other Other Other Other Source: Visible Measures (www.visiblemeasures.com)

26. Thank you! Brian Shin @brianshin @visiblemeasures www.visiblemeasures.com