A Level Media Evaluation Question 2

1. Evaluation
2) How effective is the combination of your
main product with ancillary texts?

2. Section 1: Digipak
Front Panel
Screenshot from music video
Second and third panel/actual shots from music video
Image from music videoBack Panel

3. • My front panel links visually and thematically with my music video; this is because
the production focuses on the friendship between Jill and Joel and I consider the
image I used to capture this – it shows a strong connection between the two
performers illustrated by their facial expressions and body language. Additionally,
the location of this photo is one of the locations we used to film. Therefore the
target audience will be able to identify with the place.
• Furthermore, the middle panels are close up images of the two performers. This
links generically with the music video as many indie pop artists use close ups in
there music videos. For example, in Lorde’s video ‘Royals’ there is a close up shot of
her. This is a similar image as to what is used on her album cover ‘Pure Heroine’.
Close ups are a part of Goodwin’s theories.
Close up from ‘Royals’ Album Cover

4. • For the back panel I chose to use a black and white image as it is ambiguous compared with the
rest of digipak, therefore it makes it more intriguing and persuades the target audience to buy it.
The ambiguity links visually with my music video as it begins with a black and white visual of Jill
and Joel (the actors/performers) walking past each other and then flashes back into a montage of
happy memories but ends with black and white close ups of each performers faces looking back
at each other. Thus, the audience can come up with their own interpretations of what happened
between Jill and Joel.
• Additionally, it could relate generically as some indie pop artists choose to use dark images within
their music videos. For instance, the band ‘Foster the People’ uses a darker colour/tone within
their music video ‘Pumped Up Kicks’ in contrast to also incorporating bright colours within the
production.
Images from ‘Pumped Up Kicks’ music videoLast two shots in my own music video

5. Section 2: Magazine Advert
My Advertisement
Screenshots from my music video:

6. • The image I used for my magazine advert, again I believe portrays their strong
friendship which is demonstrated through the flashback/montage of memories Jill
and Joel had displayed in my music video. The music video and poster both indicate
they enjoy spending time together. – as highlighted in the screenshots from my music
video. Therefore, the advert links visually with my music video. This image can be
associated with my music video and also the digipak. Also, it shows a running theme
of friendship is applied throughout my productions.
• Furthermore, again this image was taken in the same location (Mousehold) as used in
the music video and in the digipak. This location is where we captured the strongest
camera shots. Therefore, I thought it would be appropriate to use and would also
appeal more to the target audience.
• As well as promoting the artist ‘AnxiousAlibi’ in the music video, by including his
name at the end and making the text bigger than the track title to signify the artist
was more important than the song, the advert allowed me to promote him further by
using a Facebook link to his actual page. This will update fans about what he is
currently doing and any events coming up. Also, the use of star ratings may
encourage the audience to buy the album and listen to the track.