How to design your Marketing Strategy? Use Marketing Canvas for assessing the situation. If you are interested, have a look at https://laurentbouty.com/marketingcanvas/

1. MARKETING CANVAS (Revision 2.1) https://laurentbouty.com/marketingcanvas/
Purpose Positioning Values Identity Features Emotions ProofsPrices
Listening Content
& Stories
Media Influencers Moments Experience Moments
of Truth
Channels
Marketing Canvas from Laurent Bouty is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
BRAND VALUE PROPOSITION
Value Propositions are the reason why people take actions with you and how you monetise it.
It describes the benefits customers can expect from a bundle of products and services.
CONVERSATION JOURNEY
CLV
It is your operations through customer’s eyes. It is a non linear
of divergent and convergent activities. Great customer
experiences leave nothing to chance.
It is all about conversations based on prediction and human
needs that deliver emotions and reinforce brand advocacy.
Customer Lifetime Value of your
business generated by all paid
transactions
BUDGET
HUMAN
Often referred as Client/Customer/Buyer or User, They are before
everything Human that you should deeply understand. Use personas first
as you should understand their emotions for creating value.
All the OPEX & CAPEX spent for
your Brand, Value Propositions,
Journey and Conversations.
Why you do business is more important than how you do business.
The Brand describes your Ideology and your Core Purpose. It is also your identity.
Fees People Knowledge Capabilities
Job to be done
Market Users ARPU Lifetime
EngagementPains/GainsAspirations

2. MARKETING CANVAS (Revision 2.1) https://laurentbouty.com/marketingcanvas/
Marketing Canvas from Laurent Bouty is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
BRAND VALUE PROPOSITION
Value Propositions are the reason why people take actions with you and how you monetise it.
It describes the benefits customers can expect from a bundle of products and services.
CONVERSATION JOURNEY
CLV
It is your operations through customer’s eyes. It is a non linear
of divergent and convergent activities. Great customer
experiences leave nothing to chance.
It is all about conversations based on prediction and human
needs that deliver emotions and reinforce brand advocacy.
Customer Lifetime Value of your
business generated by all paid
transactions
BUDGET
HUMAN
Often referred as Client/Customer/Buyer or User, They are before
everything Human that you should deeply understand. Use personas first
as you should understand their emotions for creating value.
All the OPEX & CAPEX spent for
your Brand, Value Propositions,
Journey and Conversations.
Why you do business is more important than how you do business.
The Brand describes your Ideology and your Core Purpose. It is also your identity.