Marketing Strategy Classroom - 10 rules for building strategic scenarios

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10 rules for effectively building strategic scenarios.

Classroom
10 rules for building strategic scenarios

© otherthings @ Flickr

February 2009
http://tinyurl.com/cvhrxt
Creative Commons Attribution-Noncommercial-Share Alike 2.0 Belgium License

Friday, February 6, 2009

© nolifebeforecoffee @ Flickr

Rule #1
Understand the question
Friday, February 6, 2009

© mydeﬁnition @ Flickr

Rule #2
Plan the journey
Friday, February 6, 2009

© mydeEJP Photo @ Flickr

Rule #3
Research information
Friday, February 6, 2009

© Hooded Fang @ Flickr

Rule #4
Information is not knowledge
Friday, February 6, 2009

© Alex Osterwalder @ Flickr

Rule #5
Framework and information are knowledge
Friday, February 6, 2009

100
Scenario 2 Scenario 2

75

50

25

0
2009 2010 2011 2012

Rule #6
Strategies without numbers are useless
Friday, February 6, 2009

© dullhunk @ Flickr

Rule #7
Challenge yourself
Friday, February 6, 2009

Rule #8
Dare, be different, be unique
Friday, February 6, 2009

© Jay Erickson @ Flickr

Rule #9
Care, check with your stakeholders
Friday, February 6, 2009

© Velo city@ Flickr

Rule #10
Convince (Avoid dead by Powerpoint)
Friday, February 6, 2009

Laurent Bouty
Help companies to create, execute and
present Marketing Strategies
http://www.leadingworlds.com/blog

Friday, February 6, 2009

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Marketing Strategy Classroom - 10 rules for building strategic scenarios

1. Classroom 10 rules for building strategic scenarios © otherthings @ Flickr February 2009 http://tinyurl.com/cvhrxt Creative Commons Attribution-Noncommercial-Share Alike 2.0 Belgium License Friday, February 6, 2009

2. © nolifebeforecoffee @ Flickr Rule #1 Understand the question Friday, February 6, 2009

3. © mydeﬁnition @ Flickr Rule #2 Plan the journey Friday, February 6, 2009

4. © mydeEJP Photo @ Flickr Rule #3 Research information Friday, February 6, 2009

5. © Hooded Fang @ Flickr Rule #4 Information is not knowledge Friday, February 6, 2009

6. © Alex Osterwalder @ Flickr Rule #5 Framework and information are knowledge Friday, February 6, 2009

7. 100 Scenario 2 Scenario 2 75 50 25 0 2009 2010 2011 2012 Rule #6 Strategies without numbers are useless Friday, February 6, 2009

8. © dullhunk @ Flickr Rule #7 Challenge yourself Friday, February 6, 2009

9. Rule #8 Dare, be different, be unique Friday, February 6, 2009

10. © Jay Erickson @ Flickr Rule #9 Care, check with your stakeholders Friday, February 6, 2009

11. © Velo city@ Flickr Rule #10 Convince (Avoid dead by Powerpoint) Friday, February 6, 2009

12. Laurent Bouty Help companies to create, execute and present Marketing Strategies http://www.leadingworlds.com/blog Friday, February 6, 2009

Notas del editor