This document outlines CVS's digital strategy for an upcoming holiday campaign. The campaign goals are to increase sales, become the most used pharmacy, and reach their target audience of mainly women ages 16+. CVS will use Google Adwords, Facebook, and Twitter ads focused on their partnership with Hallmark and a "Your Hallmark Holiday Starts Here" message. The total budget is $44,650, with $40,000 going towards a digital agency and the remainder split between Adwords and Facebook ads over a 4 week period in December.
9. Digital Agency:
250/hr X 5day
Adwords: Facebook:
work week =
$10,000 X 4 $100/day x $50/day x
weeks = 31 days = 31 days =
$40,000 $3,100 $1,550 $44,650
Budget
11. CVS will start a holiday campaign
through Dec.
Goals: increase sales, become most
used pharmacy, reach target market
CVS will use Adwords, Facebook, and
Twitter for campaign outlets
CVS will partner with Hallmark for
promotions
Summary