The document outlines a reputation management strategy that includes updating Wikipedia, conducting media inquiry outreach through press releases targeted at relevant audiences, and finding news sources to publish free articles. It discusses optimizing social media and sending a journalism portfolio when reaching out to news sources. The document also provides feedback on improving Webimax's blog comments, link building, content quality, and cross-department communication. Personal goals include expanding media and news source outreach, utilizing sources like Wikipedia for link building, and learning more about SEO and Google Analytics.