2. MANUFACTURING
IT/ITES Hospitality , Travel &
Sourcing of raw materials and Tourism
supplies from global providers Automobiles
through B2B sites Online hotel/flights/buses/trains
(, www.alibaba.com The biggest challenge had been of
bookings
, www.indiamart.com Human resource hiring and Automobile sector
Reaching out to the world
and many more) employer branding today being has been using to sell
irrespective of location
The same platform lends them an addressed by / book interests /
Lead in India by irctc.co.in
opportunity to go global Naukri, Monster, Linkedin customer reach /
, makemytrip, redbus
customer education
using internet as a
medium.(
www.carwale.com
Telecom , http://toyotainnova.in
Focus no longer on basic /
telephony. http://www.facebook.c
Promoting vas om/SkodaIndia
GPRS Is big revenue churner
Internet supported mobile apps.
Online apps download
Ivr and Mcommerce
BFSI Entertainment FMCG Politics
New Customer acquisition
Lead generation
Kolaveri di More than 3.5 Free sampling
Policy renewals
crore viewers and few Customer feedback
Regular Customer communication
thousand copy cats Test marketing Jasmine revolution in
and touch points
promoting the movie. Brand Engagement Syria , Tunisia , Lybia .
Customer engagements
Promotion worth few crores at Customer mindshare and
the cost of few lakhs engagement
3. Where does all this lead to
Year 2011 Year 2016
•Internet users: 10 crore
•Ecommerce market : 45000 crores( 81% •Internet penetration: more than 35
travel and hospitality , 8 % BFSI , 11% e- crores largely fuelled by penetration in
retail) rural India.
•Digital Advertising spend:1200 cr •Ecommerce market: E retail to grow to
•Online classifieds market: 1240 cr and will $12 billion a 6 times growth and hence
outperform offline classifieds by 2012 the overall ecommerce market to be at
•Internet contribution to Indian GDP in 2011 more than 3,00,000 crore.
is 5% compared to 3% at BRIC •Digital advertising: to grow to 3 times
Nations(Brazil, Russia, India and China) but and reach more than $16 billion
less than 15% of US •Online Classifieds to grow: to 3500 cr
•80 lakhs small and medium •Websites for SMB to grow to a
businesses(SMB) of which only 4 lakh have minimum of 8 times to 24 lakhs
webites. •You tube to emerge as the largest
•Aakash tablet launched: 14 lakh order entertainment channel in India and
booked in 3 days. hence the defined target for brands and
•You tube with 23 million users is the sixth advertisers.
largest entertainment channel in India
•100 million mobile users in rural india *Source: Reports from
Mckinsey and Edeleiss
compared to 237 million urban
4. Factors fuelling Internet and Mobile growth
•Shift of internet users from cyber cafes and offices to home
•High penetration of broadband due to increased infrastructure
and reach to tier 2- tier 3 cities.
•Increasing broadband speeds and declining rates.
•Low cost for broadband consumption
•Lower cost of Desktop and Laptops
•Declining cost of Mobile handsets
•Growth of 3g and shifting focus of Telecom operators from basic
telephony to value added services
•Smart phone penetration
•Declining cost of mobile phone instruments and improved
features.
•Google to provide more than 5,00,000 free websites, hosting and
support to SMB( small and medium businesses)
•Rise of social Media platforms like facebook , Twitter, linkedin.
5. Employment opportunity
•Some jobs were been destroyed by the
emergence of the Internet but, analysis of the
French economy showed that while the
Internet has destroyed 500,000 jobs over the
past 15 years, it has created 1.2 million
others, a net addition of 700,000 jobs or 2.4
jobs created for every job destroyed. This
conclusion is supported by McKinsey’s global
SME survey, which found 2.6 jobs were
created for every job opportunity lost
•Every professional website intending to
bring in serious business through website
needs a website expert and hence would
create opportunities for few lakh experts by
2016.
•The next biggest outsourcing opportunity
next to IT and ITES lies in Internet Marketing
which is a factor of trained and educated
human capital.
6. L’avenir Institute of Professional Studies
We don’t intend to
just Train, We
intend to Build
careers !!
7. L.I.P.S- Why L’avenir Institute Of Professional
Studies
• Training on Technology – Training on Technology being used, by the
Prospective Employers
• Market Driven – Tuned to current Industry needs
• Any Time Access – to Faculty members for doubts resolution
• No Time Limitation – for Practice Sessions. Practice till your doubts
are cleared
• Don’t need textbooks – at least during training
• Take a break as desired (though not recommended) for academic
examinations.
• Download course
• Online Discussion Forum for knowledge sharing
• Alumni forum to remain connected to each other
• Certification Guidance
• 100% job assistance in the trained domains post training
8. L.I.P.S – Skill Upgrade Training Modes
Class Room Training Online Practical Training
Corporate Trainings AND Industry Experts as Visiting Faculty
9. www.lipsindia.com
Contact: 020-65002129
Address: LIPS
Asian School Of Management
10/2 Karve Road, Erandwane,
Nal Stop, Pune-411004
