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APB IntroductionEva LawAssociation of Private Bankers in Greater China RegionJuly 2014
Content 
1.Who We Are? 
2.Mission 
3.Principles of Practice -Private Wealth Management 
4.Organization Structure 
5.Membership 
6.Accreditation Training Programs 
7.APB Platform 
8.APB Activity 
9.Join Us 
10.Contact Us
WHO WE ARE?
Who We Are? 
Firstassociation in the region designated for practitioners serving mega wealth holders 
Non-profit making & professional society founded in 2010, registered in 2013, gathered the practitioners in Mainland China, Taiwan, Hong Kong and Macau. 
The delegated organization for accrediting & certifying Chartered Family Office SpecialistTMin the region 
Developing and promoting the Principles of Practice - Private Wealth Management
Mission 
Uphold the moral and ethical standard of the industry 
Support the industry practitioners in professional development 
Collect opinions from the industry practitioners and deepen the research level of the industry 
Unite the industry practitioners for sharing market intelligence and for discussing with the relevant market players & regulatory authorities 
Disseminate and advocate the best business practices
The Principles of Practice - 
Private Wealth Management 
Indispensable guidelines for business conduct intend to create ethical discipline 
Focused on the four key areas of private wealth management 
iGovernance 
ii Service Approach 
iii Investment Management 
iv Oversight and Monitoring
APB STRUCTURE
Organization Structure 
Advisory Board 
Council 
Membership committee 
Patron members (corporations) 
Individual members 
Associate 
Fellow 
Chartered Fellow 
Student 
Network Navigator 
Development committee 
Specialty Bureau 
Regional chapters 
Training Board
Organization Structure 
Structures ofOrganization 
Functions/Roles 
Advisory board 
Provide recommendation to the council on governance 
Council 
Steer direction & development of the Association 
Training Board 
Audit the standards of the training program 
Development Committee 
Formulate strategies for outreaching 
Regional Chapters 
Regional governance 
Specialty Bureau 
Knowledge exchange & thought leadership 
Membership Committee 
Formulate strategy for members recruitment
Organization Structure 
Council Members : 
Key Decision Makers 
Eva Law, Founder & Chairman of 
the Association 
Joann Ma, Executive Vice Chairman 
Stephen Yuan, Vice Chairman Greater China 
Regional & Functional Leaders 
Joey Or, Vice Chairman, Offshore Countries 
James Chen, Vice Chairman, North China Region 
Cathy Zhu, Vice Chairman, East China Region 
Peter Chum, Vice Chairman, Offshore China Region 
Lawrence Zhu, Vice Chairman, Training Board 
Wayne Mason, Vice Chairman, Specialty Bureau 
Execution and Deployment Leaders 
Eric Cai, Chief Representative – Singapore Chapter 
Clement Tung, Chief Representative – Taiwan Chapter 
Tony Zhu, Chief Representative – Shanghai Chapter 
Bai Li, Chief Representative –Beijing Chapter 
Du MengXiao, Chief Representative – Tianjin Chapter 
Bowie Lam, Secretary General 
Albert Law, Director General 
CammayLo, Treasurer 
Nelson Chan, Chief Technology Officer
APB MEMBERSHIP & TRAINING
Types of Membership 
Types of membership 
Requirements 
Chartered Fellow 
Fellows who completed the chartered or certified programs 
Fulfilled all qualifying requirements determined by Training Board 
Fellow 
Senior practitioners (more than 3 years experience) 
Associate 
Practitioners (less than 3 years industry experience) 
Network Navigator 
Parties pursue to network with Professional Members 
Student/ Trail 
Students or Parties who intend to join the PWM industry 
Wealth Owner 
By Invitation Only (Service In-conjunction with AFO)
Membership Benefit 
Members can attend accredited and professional training programs such as CFOSTMand CFS series. 
Free access to online portal and learning platform 
Attend events and activities restricted to members only 
Use of APB Platform designated for APB Members Only 
Be invited to lifestyle events such as golf tournament, wine tasting, cocktail party, art gallery show. 
Receive newsletter and the update of latest development of the industry 
Enjoy Free Consultation Services By Specialty Bureau 
Get into Prestige Circle
Accreditation Training Programs 
Association of Private Bankers (APB) in Greater China Region, collaborated with Family Office Institute (FOI), United States, Florida Atlantic University (FAU), United States, Institut de Formation Bancaire Luxembourg (IFBL) and QuarticTraining of CFA Institute to offer a series of accredited & professional training courses. 
Qualification 
Accreditation 
CharteredFamily Office Specialist TM(CFOSTM) 
Extension Course on Succession Mgt, Tax Advisory, Alternative Investment 
APB, FAU, FOI 
APB,STEP, BJU, CAIA 
Chartered Private Banker(CPB) 
APB, IFBL 
CharteredFinancial Specialist on Due Diligence (CFS-DD) 
APB, FAU, FOI 
CharteredFinancial Specialist on Private Equity (CFS-PE) 
APB,FAU, FOI 
Chartered Financial Analyst® and Claritas® Program 
CFA Institute
APB PLATFORM & ACTIVITY
APB Platform 
1.Real Asset 
•Property (Residential, Commercial, Agricultural, Land Development) 
•Private Equity, Club Deal & Resources Mining 
•Physical Commodities 
2.Entrepreneur Solution 
•Listing, Offshore Incorporation, Investment Banking Services 
•Financing, Accounting, Tax Advisory 
•Due Diligence, Legal Services, Asset Valuation 
•Business Consulting, BPO, Corporate Trust 
3.Passionate Life 
•Jet, Yacht, Charter Services 
•Club, Lift Style, Lux, Concierge 
4.Private Wealth Management 
•Private Trust, Estate Planning, Wills, Succession Mgt 
•PWM Education 
•Fund Set Up, Manager Selection, Portfolio Advisory 
What ultra affluence want?
APB Platform 
Value Proposition : APB Members (Industry Professional) 
•Knowledge gain, depth and breath 
•Appeal to Member’s Client : Solution for long-term corporate development, wealth building, family succession and happiness pursuance 
•Help members to strengthen relationship with valued customers 
•Professional network for steering partnership and cooperation 
•Gain income from successful introduction 
•Proposition : No Obligation to Sell –Excite Me, Equip Me, Motivate Me to bring the relationship
APB Platform 
Value Proposition : Platform Partners / Solution Providers 
•Reaching Practitioners who own their high-end clients, those who serve the GEM, not the mass 
•Reaching Active Wealth Owners who are seeking to network with co-investors 
•Low-cost to reach right targets 
•Low-cost to raise profile, build brand awareness on focused segments and/or regions 
•Besides event cost, expenses are paid on success fee basis, low risk approach for reaching out
APB Platform 
Value Proposition : Wealth Owners & Entrepreneurs 
•Supporting Entrepreneurs in corporate development, asset disposal, wealth protection and offshore investment 
•Facilitating Club Deals and Co-investment 
•Independent Role of APB and AFO, safe-guarding their interests 
•Resourceful, Connecting with veterans and elites in every aspects of professional services 
•Ease and Quick-witted, Access to vast of projects and other wealth owners or entrepreneurs
APB Activity 
•Expo, Conference, Summit, Award Presentation 
•Mini events in form of 
•Seminar 
•Workshop 
•Cocktail 
•Roadshow 
•Member Gathering 
•Exchange Tours (Mainland or Offshore) 
•High Table Dinner (Mainly For Wealth Owners) 
•Massive number of networking events 
•Events encoring APB mission and enhancing the broadness of APB platform
CONTACT APB
If you are one of the following, welcome to join us. 
Join Us 
1. Privatebankers 
2. Family officespecialists 
3. Privateequity deal arrangers 
4. Corporate/Investment bankers 
5. Investmentmanagers 
6. Estateplanners 
7. Investmentadvisors 
8. Trust officers 
9. CPAs 
10. Financialplanners 
11. Financialprofessionals 
12. Specialists offering luxury services 
13. Students aspired to jointhe industry 
14. Wealth owners 
Member application method 
Browse our website http://private-bankers.net, click the registration button and fill the required information
Contact Us 
+852 3499 3851 (HK) +86 147 1433 4066 (CN) 
support@private-bankers.net 
2/F Dah Sing Life Bldg, 99-105 Des Voeux Road, Central 
http://private-bankers.net

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Apb presentation

  • 1. APB IntroductionEva LawAssociation of Private Bankers in Greater China RegionJuly 2014
  • 2. Content 1.Who We Are? 2.Mission 3.Principles of Practice -Private Wealth Management 4.Organization Structure 5.Membership 6.Accreditation Training Programs 7.APB Platform 8.APB Activity 9.Join Us 10.Contact Us
  • 4. Who We Are? Firstassociation in the region designated for practitioners serving mega wealth holders Non-profit making & professional society founded in 2010, registered in 2013, gathered the practitioners in Mainland China, Taiwan, Hong Kong and Macau. The delegated organization for accrediting & certifying Chartered Family Office SpecialistTMin the region Developing and promoting the Principles of Practice - Private Wealth Management
  • 5. Mission Uphold the moral and ethical standard of the industry Support the industry practitioners in professional development Collect opinions from the industry practitioners and deepen the research level of the industry Unite the industry practitioners for sharing market intelligence and for discussing with the relevant market players & regulatory authorities Disseminate and advocate the best business practices
  • 6. The Principles of Practice - Private Wealth Management Indispensable guidelines for business conduct intend to create ethical discipline Focused on the four key areas of private wealth management iGovernance ii Service Approach iii Investment Management iv Oversight and Monitoring
  • 8. Organization Structure Advisory Board Council Membership committee Patron members (corporations) Individual members Associate Fellow Chartered Fellow Student Network Navigator Development committee Specialty Bureau Regional chapters Training Board
  • 9. Organization Structure Structures ofOrganization Functions/Roles Advisory board Provide recommendation to the council on governance Council Steer direction & development of the Association Training Board Audit the standards of the training program Development Committee Formulate strategies for outreaching Regional Chapters Regional governance Specialty Bureau Knowledge exchange & thought leadership Membership Committee Formulate strategy for members recruitment
  • 10. Organization Structure Council Members : Key Decision Makers Eva Law, Founder & Chairman of the Association Joann Ma, Executive Vice Chairman Stephen Yuan, Vice Chairman Greater China Regional & Functional Leaders Joey Or, Vice Chairman, Offshore Countries James Chen, Vice Chairman, North China Region Cathy Zhu, Vice Chairman, East China Region Peter Chum, Vice Chairman, Offshore China Region Lawrence Zhu, Vice Chairman, Training Board Wayne Mason, Vice Chairman, Specialty Bureau Execution and Deployment Leaders Eric Cai, Chief Representative – Singapore Chapter Clement Tung, Chief Representative – Taiwan Chapter Tony Zhu, Chief Representative – Shanghai Chapter Bai Li, Chief Representative –Beijing Chapter Du MengXiao, Chief Representative – Tianjin Chapter Bowie Lam, Secretary General Albert Law, Director General CammayLo, Treasurer Nelson Chan, Chief Technology Officer
  • 11. APB MEMBERSHIP & TRAINING
  • 12. Types of Membership Types of membership Requirements Chartered Fellow Fellows who completed the chartered or certified programs Fulfilled all qualifying requirements determined by Training Board Fellow Senior practitioners (more than 3 years experience) Associate Practitioners (less than 3 years industry experience) Network Navigator Parties pursue to network with Professional Members Student/ Trail Students or Parties who intend to join the PWM industry Wealth Owner By Invitation Only (Service In-conjunction with AFO)
  • 13. Membership Benefit Members can attend accredited and professional training programs such as CFOSTMand CFS series. Free access to online portal and learning platform Attend events and activities restricted to members only Use of APB Platform designated for APB Members Only Be invited to lifestyle events such as golf tournament, wine tasting, cocktail party, art gallery show. Receive newsletter and the update of latest development of the industry Enjoy Free Consultation Services By Specialty Bureau Get into Prestige Circle
  • 14. Accreditation Training Programs Association of Private Bankers (APB) in Greater China Region, collaborated with Family Office Institute (FOI), United States, Florida Atlantic University (FAU), United States, Institut de Formation Bancaire Luxembourg (IFBL) and QuarticTraining of CFA Institute to offer a series of accredited & professional training courses. Qualification Accreditation CharteredFamily Office Specialist TM(CFOSTM) Extension Course on Succession Mgt, Tax Advisory, Alternative Investment APB, FAU, FOI APB,STEP, BJU, CAIA Chartered Private Banker(CPB) APB, IFBL CharteredFinancial Specialist on Due Diligence (CFS-DD) APB, FAU, FOI CharteredFinancial Specialist on Private Equity (CFS-PE) APB,FAU, FOI Chartered Financial Analyst® and Claritas® Program CFA Institute
  • 15. APB PLATFORM & ACTIVITY
  • 16. APB Platform 1.Real Asset •Property (Residential, Commercial, Agricultural, Land Development) •Private Equity, Club Deal & Resources Mining •Physical Commodities 2.Entrepreneur Solution •Listing, Offshore Incorporation, Investment Banking Services •Financing, Accounting, Tax Advisory •Due Diligence, Legal Services, Asset Valuation •Business Consulting, BPO, Corporate Trust 3.Passionate Life •Jet, Yacht, Charter Services •Club, Lift Style, Lux, Concierge 4.Private Wealth Management •Private Trust, Estate Planning, Wills, Succession Mgt •PWM Education •Fund Set Up, Manager Selection, Portfolio Advisory What ultra affluence want?
  • 17. APB Platform Value Proposition : APB Members (Industry Professional) •Knowledge gain, depth and breath •Appeal to Member’s Client : Solution for long-term corporate development, wealth building, family succession and happiness pursuance •Help members to strengthen relationship with valued customers •Professional network for steering partnership and cooperation •Gain income from successful introduction •Proposition : No Obligation to Sell –Excite Me, Equip Me, Motivate Me to bring the relationship
  • 18. APB Platform Value Proposition : Platform Partners / Solution Providers •Reaching Practitioners who own their high-end clients, those who serve the GEM, not the mass •Reaching Active Wealth Owners who are seeking to network with co-investors •Low-cost to reach right targets •Low-cost to raise profile, build brand awareness on focused segments and/or regions •Besides event cost, expenses are paid on success fee basis, low risk approach for reaching out
  • 19. APB Platform Value Proposition : Wealth Owners & Entrepreneurs •Supporting Entrepreneurs in corporate development, asset disposal, wealth protection and offshore investment •Facilitating Club Deals and Co-investment •Independent Role of APB and AFO, safe-guarding their interests •Resourceful, Connecting with veterans and elites in every aspects of professional services •Ease and Quick-witted, Access to vast of projects and other wealth owners or entrepreneurs
  • 20. APB Activity •Expo, Conference, Summit, Award Presentation •Mini events in form of •Seminar •Workshop •Cocktail •Roadshow •Member Gathering •Exchange Tours (Mainland or Offshore) •High Table Dinner (Mainly For Wealth Owners) •Massive number of networking events •Events encoring APB mission and enhancing the broadness of APB platform
  • 22. If you are one of the following, welcome to join us. Join Us 1. Privatebankers 2. Family officespecialists 3. Privateequity deal arrangers 4. Corporate/Investment bankers 5. Investmentmanagers 6. Estateplanners 7. Investmentadvisors 8. Trust officers 9. CPAs 10. Financialplanners 11. Financialprofessionals 12. Specialists offering luxury services 13. Students aspired to jointhe industry 14. Wealth owners Member application method Browse our website http://private-bankers.net, click the registration button and fill the required information
  • 23. Contact Us +852 3499 3851 (HK) +86 147 1433 4066 (CN) support@private-bankers.net 2/F Dah Sing Life Bldg, 99-105 Des Voeux Road, Central http://private-bankers.net