This is the Story of Chef Koochooloo, told in Guy Kawasaki 10 Slide Pitch Deck format. * Join our exciting journey and change the world for the better.

1. Cook to Learn!
Teaching Kids Math and Science through Culturally inclusive Healthy Cooking
LAYLA SABOURIAN-TARWE, Founder/CEO | layla@chefkoochooloo.com| +1-650-463-6041

2. 2
PROBLEM/OPPORTUNITY
Childhood obesity is rising
Children are becoming depressed
“Childhood obesity links to poor grades and depression.”
-CDC, Time Magazine, International Journal of Obesity
Test scores are falling

3. Imagine if healthy
eating habits
were formed at an
early age?
With Chef Koochooloo,
kids learn to eat healthy,
while improving their
STEAM and Social
Studies skills!
VALUE PROPOSITION
WE
CONTRIBUTE
TO
CHILDREN’S
Happiness
Education
Health

4. UNDERLYING MAGIC: SOLUTION
Chef Koochooloo App
Recipient of SBIR Award from the National Science Foundation

5. Business Model
*Software
Subscriptions Only*
*For ingredients and kits
to be included*
$25/student

6. 1. Email Marketing
Campaign
2. Presence in
Conferences 3. Thought Leadership
Number of Participants:
16,540 schools (in CA, TX, NY, MA)
Campaign effectiveness:
4.5% (750 schools)
Go-to-Market Strategy
CA
NY
TX

7. Diverse, Passionate and Talented Team
Cofounders
Team
Cleon Franklin
Instructional
Designer and Teacher
Wendy Kou
Illustrator
Mozhe Jalali
Teacher &
Database Engineer
Layla Sabourian
CEO/Founder
Antoine Tarwe
Co-Founder
Delarai Tarwe
Chief Chef Officer
Dr. Patricia Langford
Nutrition Evaluator Mexican
Ministry of Education
Arun Venu
Nutritionist
Advisors
Nitish Rai
DevOps Engineer
Terrell Joseph
Animator/Illustrator
Dovlatt Dashtaki
Sales and Teacher
Enablement Manager
Developer of the
Harvard "Science
and Cooking”
class
Dr. Michael
Brenner
Science & Cooking
Professor of
nature science
and chemistry at
Stanford
University
Chair in the Education
Department at UC Santa
Cruz, current director of
the MA/Credential
program
Dr. Kip Tellez
Dean of
Education
Personalized
learning
consultant,
teacher coach
Heather Stinnett
Lead Advisor of
Khan Lab School
Dr. Richard Zare
Developer of LIF
Former CEO of
LeapFrog, Knowledge
Universe, Sega,
Matchbox, and Mattel.
Tom Kalinske
Chairman at Global
Education Learning
Dr. Daniel Zoughbie
Lecturer and Vice
Chair of CMES
Parham Akhavan
Software
Architecture
Advisor
Emeline Fellus
FReSH Director at
WBCSD
Dr. Amanda
Antico
CEO EvolvED
Global and CSO
Dr. Lance
Vikaros
Product
Consultant
Mauricio Davila
Morlotte
Advisor for UNICEF
Project Collaboration

8. High STEAM Incorporation
Low STEAM Incorporation
High
Nutrition
Advocacy
Low
Nutrition
Advocacy
Competitive Analysis

9. 2015 - 2019 2020 2021 2022 2023 2024
Revenue $293,000 $585,000 $6,379,085 $13,950,289 $22,776,602 $33,800,949
Number of student subscriptions 854 23,400 250,158 524,074 826,789 1,187,262
Number of Classrooms 30 780 8,125 17,030 26,871 38,584
Number of schools 30 60 625 1,310 2,067 2,968
Avg Price/student/year $12 $25 $25 $26 $27 $28
Total user cost 84,000 $446,306 $4,341,824 $8,083,056 $11,059,093 $13,522,191
Potential Revenue Share Model
3% (kick in 3rd year) - - $690,000 $1,000,000
5 Year Revenue Forecast
The Potential
9

10. Current Status:
● Paid pilots in 30 Schools,
accumulated revenue of
$363K. 9000 end users
● Receipt of $1 million dollars in
non-dilutive funds from Phase
1 & Phase SBIR grants from
NSF
● Patented in the USA
Raising:
● 1.5 Million, ($500 Matching funds committed by NSF
● Scalable version of MVP scheduled to launch in
September 2020.
Uplift Education with Chef Koochooloo!
Terms of Investment
● Safe / Convertible note
● 3 million Price Cap
(20% discount)
*Raised $40K
*Raised $30K