Chef Koochooloo is a gamified technology platform and curriculum, developed under the mentorship and advise of scholars such as of Michael Brenner (Professor of Science and Cooking at Harvard University) as well as Dr. Richard Zare from Stanford University (Professor of Chemistry and Food Science at Stanford University). Aligned with national educational standards for K-8, that teaches kids STEAM (Science, technology, engineering, arts, and mathematics) through healthy cooking. They have a presence in 30 schools, serving 9000 users. A number of schools have them as part of their daily curriculum, while others have invited them in as an Afterschool enrichment program. Here is a video that showcases our work further: https://www.youtube.com/watch?v=Uu7uvnfx94k&t=17s

1. 把科学变美味
莱拉萨布拉斯创始人: 04/27/2019

2. 每一个父母最大的愿望:
快乐、健康和聪明的孩子。
2

3. 孩子的肥胖率提高
学习成绩下降
孩子变得越来越抑郁
3
要解决的问题
Childhood obesity is at
epidemic levels
(35.1% of Children are
overweight)
Less than ⅓ of American
Children are able to pass their
math, science or social studies
tests
1 in 7 Children in the USA is
suffering from Depression or
other type of MBDD

4. 儿童肥胖与成绩差和抑郁症相关
Childhood obesity is linked to poor
grades & depression.
-
www.TIME.com
4

5. 5
To improve the health,
happiness and education
of children worldwide.
Vision
To excite kids & educators about
discovering the world through healthy,
collaborative cooking classes, enriched
with STEAM (Science, Technology,
Engineering, Arts, and Mathematics).
Mission愿景：让全世界儿童更
健康、幸福和聪明!

6. Solution：Chef Koochooloo
K-6 education curriculum, aligned with National
Learning Standards, teaching STEAM through
dynamic, gamified technology and healthy
culturally sensitive recipes
Recipient of SBIR Award from the National Science Foundation6
美国基础教育K-6的教育课程，它符合国家学习的标准，通过动
态、游戏化的技术和健康的，尊重不同文化的食谱教授科学、技
术、工程、艺术、数学。

7. Product Snapshot: CCSS Math & NGSS
产品示例: 加州数学教材和新一代科学标准
美国核心教育标准数学.内容.1.MD.C.4：组织，展示和
解释多达3类的数据，提出和解答关于共有多少数据，
每个类别各有多少及不同类别间数据多少的比较等问
题。
新一代科学标准（4）：使用数学和计算思路：描述，
定量测量，比较不同的对象属性和数据，使用简单的
图形显示。
CCSS.MATH.CONTENT.1.MD.C.4: Organize, represent,
and interpret data with up to three categories; ask and
answer questions about the total number of data points,
how many in each category, and how many more or less
are in one category than in another.
NGSS.SEP(4): Using Mathematics and Computational
Thinking: Describe, measure, and/or compare
quantitative attributes of different objects and display the
data using simple graphs.

8. add visual here
在烹饪洋葱时，将较大的糖分解成单
糖分子的化学反应是导致炒洋葱或焦
糖化的洋葱变褐并产生更甜的味道的
原因。
NGSS PS1.B: 化学反应：物质以特有的方式发生化学反应。在化学过程中，构成原始物质的原子的原子被重新分组
成不同的分子，这些新物质具有与反应物不同的物质

9. 荣誉 Accolades & Awards: $1,000,000

10. 10
● Schools number: 30
● Total paid students: 605
● Inception revenue: $256K
● Gross profit margin: 58%
● Operating margin: 4%
● ARR: 15%
支付试点客户 TRACTION
Number of Schools
75
Students
90
Students
140
Students
300
Students
10

11. Results of Efficacy Studies 评估结果
新一代科学标准／核心教育标准数学
Science and Math
英语和文学
Language Arts

12. Based on a survey of
1000 participants (parents)
after 10 lessons.
为什么父母喜
欢我们？
小厨师们很开心！
12
吃蔬菜
新的食物
对数学和科学的兴趣
合作精神
和家人一起吃饭
Results of Parent Surveys:

13. 全球市场机遇
$90 Billion
Spent in 2017 *
K-12 public schools in 2015-2016:
$12.8 Billion **
($263 / student)
* NCES
**MDR
0.04%
0.26%
$47 Million
3,977 schools
5 years
AIM* - Accessible Instructional Materials
13
Expected to grow to $103 Billion (by 2020)
CHEF KOOCHOOLOO
MARKET SHARE
GLOBAL
EDUCATIONAL
EXPENDITURES
US EDUCATIONAL
EXPENDITURES
Global market opportunity

14. Primary Customer
Segments
● Elementary Schools in USA:
35.6 million students
● Home-Schooling Parents
in USA: 1.8 million students
● Elementary students around
the world: 55.5 million
Key Stakeholders
● Superintendents
● School Boards
● Teachers
● Curriculum Builders
● PTA
Influencers/
Recommenders
End Users
● Parenting Clubs
● Education Leaders
● Educational Conferences
● Newsletters
● Students
● Teachers and Parents
Business Model Customer Segmentation
14
Direct Sales of the curriculum to:
● Schools through district leaders
● Single teachers
● Learning Centers
● Home Schooling Parents
Price per student: $25
Period of: 9 months
Number of lessons: 20
商业模式

15. 市场竞争分析 Competitive Analysis
15
高科学、技术、工程、
艺术、数学的参与
低科学、技术、工程、
艺术、数学的参与
低健康烹饪支持 高健康烹饪支持

16. 价格 Pricing
$10*
$5
$13*
$25
$25 - $29
数据是一个学生一年的美元价格
*(或每一个课程)
Figures are in USD per student per year
*(per course where applicable)
16

17. Founders Advisors Crew
Layla Sabourian
CEO/ Founder
Antoine Tarwe
CTO
Delarai Tarwe
Chief Chef Officer
Dr. Michael Brenner
Prof of Science and Cooking
Dr. Kip Tellez
Dean of Education
David MacLean
Finance
JP Tugirimana
Product Developer
Chinenye Emejulu
Content Designer
Entrepreneur and marketer,
(former educator) with a
background in Go-to market
strategies for tech giants.
Now 9, Delarai is one of the
world’s youngest entrepreneurs,
and the inspiration and force
behind Chef Koochooloo
Chief Product Officer on
LinkedIn, Technologist and
economist, with experience in
design and development of
technology products
He developed the popular
Harvard class, "Science and
Cooking" to teach scientific
principles that form the
foundation of cooking.
Navid Ahamdi, Ph.D
Software Engineer, Lead
Experienced software
engineering team leader at
Dropbox. Founder of
Actimator.
Finance and Accounting
expert, driven to develop
strategies and implement
change to increase
profitability, improve
efficiencies and reduce risk
Chair in the Education
Department at UC Santa Cruz,
where he currently directs the
MA/Credential program.
Content Designer
with a Bachelors in
Communications &
Graphic Design
Experienced software
developer in education
industry and EdTech
specialist.
Chef Koochooloo
Tom Kalinske
Chairman at Global Education
Learning, former CEO of
LeapFrog, Knowledge
Universe, Sega, Matchbox,
and Mattel
Garand Dubois
Chief Science Officer
Head of Data Driven
Science to Solutions
Organization at IBM
The Team

18. 把每一间教室变
成烹饪和科学、
技术、工程、艺
术和数学教育的
实验室。
18
Turn Every Classroom into a Healthy Cooking & STEAM LAB!

19. 莱拉萨布拉斯
创始人/CEO
电子邮箱:
电话: 650-463-6041（美国）
谢谢!
LAYLA SABOURIAN-TARWE
Founder/CEO
E:
LAYLA@CHEFKOOCHOOLOO.Co
m
T: +1-650-463-6041