This document discusses an educational startup called Chef Koochooloo that teaches STEAM (Science, Technology, Engineering, Arts, and Mathematics) concepts through cooking lessons. It aims to address issues like childhood obesity, poor academic performance, and depression. The startup has piloted its cooking and curriculum app across schools in the Bay Area. It received funding from the National Science Foundation to expand. Data showed its lessons improved test scores in math, reading, science and language arts. Schools, parents, and students praised the program. It presents a business model and growth strategy to expand globally and capture a share of the large education market.

1. 03/02/2020(Science Technology Engineering Arts Math) Through Cooking
STEAM Through Cooking!
1

2. Every Parent’s Wish
Happy
Smart
Healthy
2

3. The Problem
● Obesity
● Failing School
● Depression
3

4. The Problem
There’s overwhelming
evidence that childhood
obesity is linked to poor
grades & depression
4
from: the CDC, Time Magazine,
International Journal of Obesity

5. To excite kids & educators about
discovering the world through healthy,
collaborative cooking classes, enriched
with STEAM (Science, Technology,
Engineering, Arts, and Mathematics).
To improve the health, happiness
and education of children around
the world..
Our Vision Our Mission
5

6. From Homecook to Gamified Platform...
6
Teach STEAM & Global Competency
through healthy, international recipes!
MVP piloted across the Bay Area
Phase II Recipient of NSF Grant
Children/family-founded startup

7. * NCES
**MDR
CHEF KOOCHOOLOO
MARKET SHARE
7
GLOBAL EDUCATIONAL
EXPENDITURES
$47 Million | 3,977 schools | 5 years
$90 Billion Spent in 2017 *
Expected to grow to $103 Billion (by 2020)
AIM* - Accessible Instructional Materials
K-12 public schools in 2015-
2016: $12.8 Billion **
($263 / student, per week)
US EDUCATIONAL
EXPENDITURES
Globally: 0.04%
U.S.A.: 0.26%
A $90 Billion per Year Global Market

8. 8
Switzerland 20.0 $16,090 per student
USA 20.8 $11,727 per student
UK 26.7 $11,630 per student
Germany 20.9 $8,619 per student
Chile 30.5 $8,406 per student
Mexico 23.9 $8,170 per student
France 23.7 $7,395 per student
IMMEDIATE OPPORTUNITY SIZE
Students per
classroom
Expenditure per
student per year

9. Minimal Viable Product : Chef Koochooloo App
9 Phase II Recipient of SBIR Award from the National Science Foundation

10. Teaching Math and Science (Continued)
10
CCSS.MATH.CONTENT.1.MD.C.4
Organize, represent, and interpret data with up to three categories; ask and answer
questions about the total number of data points, how many in each category, and how
many more or less are in one category than in another.
NGSS.SEP(4)
Using Mathematics and Computational Thinking: Describe,
measure, and/or compare quantitative attributes of different
objects and display the data using simple graphs.

11. Teaching Language Arts (Continued)
11
CCSS.ELA-LITERACY.RI.1.2
Identify the main topic and retell key
details of a text.
CCSS.ELA-LITERACY.RL.1.1
Ask and answer questions about
key details in a text.
CCSS.ELA-LITERACY.L.1.4
Determine or clarify the meaning of
unknown and multiple-meaning words and
phrases based on grade 1 reading and
content, choosing flexibly from an array of
strategies.

12. Engaging Our Children on a Healthy Food Ideology
“Chef Koochooloo’s program is a
balanced way to teach children healthy
eating as it is, age-appropriate,
culturally sensitive, and nutrition
focused.”
— Dr. Beatrice Juncadella
Child Obesity Pediatric Medical Director
at Thomasville Pediatrics
12
Fresh Ingredients - Plant-Based Proteins - Lactose-Free - Fruit and Vegetables

13. Based on a survey of
1000 participants
(parents) after 10 lessons.
13
0 20 40 60 80 100
➢ Positive Influence on Eating
Behavior
➢ New Passion ignited for
STEAM subjects
➢ Improved Well Being of
Families
Why Parents Love Chef Koochooloo?

14. Why Schools Love Chef Koochooloo?
14
Student achievement -
Math and Reading
Student to teacher ratio
Teacher satisfaction =
better teaching quality
Innovative environments
for personal growth
What makes a school successful?
Adoption of modern
tools and technology
Student engagement
and attendance
Underserved student
performance
Community involvement

15. Recognition and Growth
15
$1 Million!Grown from
5 schools
with 151
students to
30 schools
with total of
854
students in
2018
Won National
Science
Foundation
Phase II award
Successful pilots
with 1000
subjects showed
improved
outcomes

16. Significant Academic Improvement Achieved
Research gained through the Chef Koochooloo study funded by NSF
Advisors
Dr. Claudia Mazziotti
Stanford Research Institute
Dr. Kip Tellez
UC Santa Cruz
16
Science/Math
(NGSS / CCSS)
Language Arts
(ELA / ELD)
51%increase
3%increase
55%increase
13%increase

17. 58% gross profit margin
4% operating margin
15% ARR
30 Schools
● Total Paid Students
to Date = 854
● Revenue since
inception = $293k
17
Number of Schools Growth
151
Students
158
Students
237
Students
308
Students
Pre-Launch Revenue Generating Pilots

18. 18
High STEAM Incorporation
Low STEAM Incorporation
High
Nutrition
Advocacy
Low
Nutrition
Advocacy
Competitive Landscape

19. PHASE II WINNER
19
Competitive advantages
is
PATENTED
No. 9,728,098 B2
Endorsed and funded by the
FIRST TO
MARKET
WORLD CLASS
ADVISORY
BOARD
CHILD
ENTREPRENEUR
ON BOARD

20. Business ModelCustomer Segmentation
Primary Customer Segments
Elementary Schools in USA:
- 35.6 million students
Home-Schooling Parents
in USA:
- 1.8 million students
Elementary students around
the world:
- 650 million
Key Stakeholders
Superintendents
School Boards
Teachers
Curriculum Builders
PTA
Influencers & Recommenders
Parenting Clubs
Education Leaders
Educational Conferences
Newsletters
End Users
Students
Teachers
Parents
20
Sales of
Software
Subscription
Schools
through
district
leaders
Single
teachers
Learning
Centers
Home
Schooling
Parents
Price per student: $25
Period of: 9 months
Number of lessons: 20
Subscribing
to our app

21. $5 $25
with ingredients
$25 - $29
Figures are in USD per student per year
*(per course where applicable)
Competitive Pricing
21
$7 $10* $13*

22. Influencers
Thought Leaders
NSF
US Departments of Ed.
Decision Makers
Teachers
Parents
Kids
Other Faculties
Economic Buyer
IT Manager
CET
Principal
Superintendent
Saboteurs
IT Manager
CET
Principal
Superintendent
Early Evangelists
Ambassadors
Standard Setters
US Department of Education
USDA
NSF
State
LCAP
End Users
CUSTOMER PURCHASING ECOSYSTEM

23. “The Chef Koochooloo program has
helped transfer our classrooms into
virtual laboratories for exploring all
sorts of STEAM topics. Preparing
food is a daily part of life, which
means that the learning occurs in a
natural, meaningful context—with
delicious results”.
—Nick Prychodko
Principal, DeVargas Elementary
School
Response from Customers (Educators)
“For 3 years, we have enjoyed the
curriculum immensely. This unique
approach ties in cultural diversity to
nutrition, and teaches the kids not
only healthy eating, but create
awareness about the world they live
in and emphasizes social
responsibility.”
— Ayindé Rudolph Ed.D.
Superintendent, Mountain View
Whisman School District
“Reading, math, science, history,
social studies—a Chef Koochooloo
covers it all in the most delicious
way! . It’s learning, but in a way
that’s very different than what kids
are used to, to me this is truly the
definition of innovation in schools.”
— Noa Mendelevitch
Director Of Development,
Helios School

24. Teacher and Parent Testimonials
“Our students were excited for the program, and became
aware of the health properties of the foods they eat. On
the instructional side, we found the alignment of the app
content with NGSS requirements particularly valuable, by
both students and teachers alike.”
— Marina Vaserman
Open Mind school
24
“My 6-year-old child was excited to attend the after
school program offered by chef Koochooloo. He
learned so much, and was able to do better in school
because of it. He also learned to love foods that he
would have never tried otherwise.”
— Tania O Connell

25. 1. Email Marketing
Campaign
2. Presence in
Conferences 3. Thought Leadership
Number of Participants:
16,540 schools (in CA, TX, NY)
Campaign effectiveness:
4.5% (750 schools)
Go-to-Market Strategy

26. Diverse, Passionate and Talented Team
Cofounders
Team
Justin Rodriguez
Video
& Social Media
Wendy Kou
Visual Designer &
Illustrator
Mozhe Jalali
Teacher &
Database Engineer
Layla Sabourian
CEO/Founder
Antoine Tarwe
Cofounder
Delarai Tarwe
Chief Chef Officer
Dr. Patricia Langford
Nutrition Evaluator Mexican
Ministry of Education
Arun Venu
Nutritionist
Advisors
Malka Rivika
Technical Product
Manager
Developer of the
Harvard "Science
and Cooking”
class
Dr. Michael
Brenner
Science & Cooking
Professor of
nature science
and chemistry at
Stanford
University
Chair in the Education
Department at UC Santa
Cruz, current director of
the MA/Credential
program
Dr. Kip Tellez
Dean of
Education
Personalized
learning
consultant,
teacher coach
Heather Stinnett
Lead Advisor of
Khan Lab School
Dr. Richard Zare
Developer of LIF
Former CEO of
LeapFrog, Knowledge
Universe, Sega,
Matchbox, and Mattel.
Tom Kalinske
Chairman at Global
Education Learning
Dr. Daniel Zoughbie
Lecturer and Vice
Chair of CMES
Parham Akhavan
Software
Architecture
Advisor
Emeline Fellus
Sustainability &
Impact
Amanda Antico
CEO EvolvED
Global and CSO
Dr. Lance
Vikaros
Product
Consultant
Mauricio Davila
Morlotte
Advisor for UNICEF
Project Collaboration
Terrell Joseph
Animator/Illustrato
r
Dovlatt Dashtaki
Sales and Teacher
Enablement Manager

27. 27
An Immediate Partnership Opportunity (at No Cost to You!)
NSF will help
fund up to 150k
of the activities
Supplemental Grant Fund Available from NSF” Technology
Enhancement for Commercial Partnerships(TECP)
We'll do all of the
work to make the
changes possible
Become our
Strategic Go To
Market Partner >>>

28. 28
Uplift Education with Chef Koochooloo!
$1 Million $500 Thousand Committed
$1.5 Million
Reach 2 Million Kids!
YOU

29. 29
The Impact of Your Investment
Contribute to women’s empowerment,
promoting women in entrepreneurship
Support Global Nutritional, Health and
Wellness off Children
Embrace digital opportunities Engage with our community

30. Our Partnership with IDEALS INSTITUTE
30
PRODUCT DESIGN MARKET ENTRY
STRATEGIC
RELATIONSHIPSSTATE REGULATIONS
Validation of the Chef Koochooloo
product design and program
Improve efficiency and revenue
Find food delivery partner to classrooms
Understanding State regulations
on the safety of food delivery
Strategic Intros to Funders and partners

31. LAYLA SABOURIAN-TARWE
Founder/CEO
E: LAYLA@CHEFKOOCHOOLOO.Com
T: 650-463-6041
THANK YOU!
31

32. Appendix
32
● Team Intro and Product Demo
● Business Canvas
● Trends in Enrichment Programs
● School Districts Purchasing Cycle
● Our Plans for Risk Mitigation
● Curriculum Integration
● Detailed Go-to-Market Strategy
● Detailed Allocation of Funds
● Current CAP Table
● Future Vision
● IoT Portable Kitchen
● IoT Portable Kitchen Thermometer
● IoT Portable Kitchen: Chef Board

33. EXIT STRATEGY
Renaissance Learning (K-
12)
Deal size: $1.1BN
Revenue: $192.5M
Acquirer: Hellman &
Friedman
Investor type: Private Equity
EDTECH: A HIGHLY ACQUISITE MARKET
Scholastic Educational (K-
12)
Revenue: $1.7BN
Deal size: $575M
Acquirer. Houghton Mifflin
Harcourt Company
Investor type: Strategic
Frontline Education (K-12)
Deal size: >$1.0BN
Revenue: $30M
Acquirer: Thoma Bravo
Investor type: Private Equity
Source: https://www.blended.blog/edtech-exits-rise/
Forecast Revenue:
2024: $46,840,897
Potential Deal Size:
$610M
Deal size average: 13x revenue
5,7x Revenue 33,3x Revenue
0,21x Revenue

34. 34
Switzerland
6,000 Primary Schools
800 Thousand Students
$16 090 per student
USA
89,000 Elementary Schools
29,87 Million Students
$11 727 per student
UK
21,000 Primary Schools
8.2 Million Students
$11,630 per student
Germany
22,000 Primary Schools
3.24 Million Students
$8 619 per student
Netherlands
6,584 Primary Schools
1.5 Million Students
$8 478 per student
France
42,000 Primary Schools
6.81 Million Students
$7 395 per student
Spain
… Elementary Schools
4,7 million Students
$7 320 per student
IMMEDIATE OPPORTUNITY SIZE
Students per
classroom
Expenditure per
student per year

35. Revenue
35
Short Term Growth Targets in 4 US States
Plan of Action
➢ Incorporation in curriculum
➢ Rapid adoption of the App
Schools
CA: 6,193 schools
NY: 4,763 schools
TX: 5,584 schools
MA: 1,854 schools
➢ 18,000 Elementary schools in
need of ELD and Social
Science & NGSS aligned
curriculum
➢ 6.8% of schools will read the
offer: (1,251 Schools)
➢ 3.4% of schools will enroll in
subscription model: 625
Schools
➢ Marketing Budget: $500K

36. 2015 - 2019 2020 2021 2022 2023 2024
Revenue $293,000 $585,000 $6,379,085 $13,950,289 $22,776,602 $33,800,949
Number of student subscriptions 854 23,400 250,158 524,074 826,789 1,187,262
Number of Classrooms 30 780 8,125 17,030 26,871 38,584
Number of schools 30 60 625 1,310 2,067 2,968
Avg Price/student/year $12 $25 $25 $26 $27 $28
Total user cost 84,000 $446,306 $4,341,824 $8,083,056 $11,059,093 $13,522,191
Potential Revenue Share Model
3% (kick in 3rd year) - - $690,000 $1,000,000
5 Year Revenue Forecast
The Potential
36

37. 2020 Funds: $1,372,500 Needed
Use of Sponsorship Funds
37
Software Developers $ 400,000
Curriculum Designer $ 75,000
Product Designer $ 100,000
Graphic designer $ 50,000
Sales & Marketing $ 250,000
Administrative (G&A) $ 125,000
Fringe Benefits $ 200,000
Marketing and Sales
Campaigns $ 172,500
2020
$1,327,500
2021
$1,569,000
2022
$1,789,000
Attractive Terms of Investment:
1.5 Million Seed Funding
500K has been committed by NSF
Safe Note
3 million price cap (20% discount)

38. “I would like to see a dashboard
for tracking the students’ progress
digitally, and see how the lessons
meet educational standards in a
visually pleasing way,”
— Meghan Pierce
Director of STEM, Rocketship
Public Schools
“I think using cooking to teach is so
effective, especially for kids who
struggle. If you can add adaptive
learning, and make it available on
Chromebooks, I’d like to run a pilot”.
— Alvin Marquez
Assistant Principal, Miller Middle
School, San Jose, CA
Requests from Customers
“I think it is a struggle to fit in
cooking, but if I can get Social
Studies, Science and Math
requirements in a 2 hours lesson,
you can count me in, once you have
the teacher Dashboard ready”
—Vicki Andary
4th Grade Elementary School
Teacher, Saratoga Unified School
District, Saratoga, CA
Adaptive Learning | Teacher Dashboard | Clarified Learning Objectives

39. “I will share the idea with the
Science instructional Lead I work
with, I think if your product is well
put together, and has research to
show the student{s progress, the
our school will definitely want to
adopt it”.
—Ginger Brown
Education Administrator,
Department of Education
“Teaching STEAM through
international cooking would be
the ultimate definition of
culturally responsive teaching. I
would love to sign up if you add
the features you’re developing
right now.”
—Brittany Rykels
Instructional Coach, K-8,
Alum Rock Elementary
School District
Requests from Customers
“We believe this program
provides practical experience with
many essential skills such as
reading, following directions, and
measuring. Getting involved in
cooking has helped our students
to develop fine motor skills, eye
hand coordination, and early
concepts of math and science.”
— Tabitha Miller
Principal, Gabriela Mistral
Elementary
39

40. Chef Koochooloo Version 1.1 Snapshots
40
Core Curriculum Easy Purchase Student Progress User Experience
An educational platform
completely aligned with
National Education
Standards (for Math,
Science and Language
Arts)
Built-in ingredient
purchase option for
teachers
Dashboard for teachers
to see students’ progress
User experience research
in children’s eating
behaviors and habits for
continued product
improvement
1 2 3 4

41. 41

42. 42

43. 43

44. Chef Koochooloo Timeline
Secured $1M R&D Raising Corporate Sponsorship
Q2-
’19
Q4-
’21
Q2-
’20
Q1-
’20
Q4-
’19
Q3-
’19
Q4-
’20
Q2-
’21
International
Market Research
Product Development Alpha Customer acquisition Beta 1.1 Launch
Company size 4
Customer
feedback
control
Release Version
1.1
Implementation
Acquire 5,000,000 students
Meet goals of
schools 1310
Paris Landing,
EIT & Mass
Challenge
UX Design
44 10 12 14
V 1.2 Launch

45. Team Intro and Product Demo
Founder’s Intro Product Demo Customer Testimonials
45

46. 46
Business Canvas
46
Key Partners
1. Educational Institutions:
Primary Schools, School Districts
• Customers
2. Community Centers & Events:
Health, Activities, Boys and Girls Club of
America, (YMCA) Jewish Community Center
• Customers
• Brand recognition
• Volunteers
3. Parenting Clubs: (Mountain View Moms,
Spanish Speaking Moms, PTA)
4. Media: Local TV Channels focused on
entrepreneurship and cooking programs,
parenting magazines
• Customer outreach
• Population/Subject focused marketing
5. Food Brands:
Brand recognition can be acquired in both
directions with proper food brand partner
and/or health advocates.
• Box Top supplier/recognizers
(Nestle, Pepsico, etc…)
6. Grocery & Food Delivery Services:
AmazonFresh, Hello Fresh, Google Express,
Instacart (in-app food & material purchases)
• Ingredient Suppliers
• Sodexo
6. Data Scientists & Academic Institutions:
(Insead, Indiana University)
Early childhood education data.
• Geographical interests
• Innovative TEAM teaching methods
Key Activities
1. Align curriculum of 1st and 5th grades science, technology,
engineering, arts, mathematics (STEAM)
2. Discover competitive apps that have alignment with NGSS
curriculum
3. Add comparison or progress appraisal (Separate
dashboards for teacher and students versus one dashboard
for all)
4. Obtain a portable kitchen designer/supplier
5. Pursue more pilot customers
6. Gain approval from County Health Department
Key Resources:
FINANCIAL
• Recurring Revenue from the Services
• Non dilutive funds from the National Science Foundation
(1 Million)
INTELLECTUAL
• Patent
PHYSICAL
• Community of users
• B2B (Schools)
• B2C (Direct to Customer Sales through the app)
• Great skilled and experienced team
Cost Structure
Key Activity Costs:
• Curriculum developers
• Software Development
Key Resource Costs:
• Patents
• Recruitment
• Costs related to corporate partnerships
Fixed Costs:
• In-company employee salaries
• Office rental
Variable Costs (dependent on number of schools in
program):
• Teacher commissions: $20/class
• Ingredient costs: $10 budget/class
Value Proposition
Customer:
Educational Institutions
Problem:
• Teachers are struggling to find ways to integrate
NGSS standards, Common Core and NCSS standards
into their lesson plan
• Teachers have a hard time assessing each student’s
progress
• Educators have a challenging time keeping students
engaged
• Teachers don’t have enough basic knowledge of
social sciences and STEM
Need:
• Solution that optimizes teaching NGSS, Common
Core, and NCSS Social Studies standards in a fun
and engaging way
Customer:
Parents
Problem:
• Kids are picky and unhealthy eaters
• Kids are not learning core academic subjects at
school
Need:
• Fun ways to be more involved in their child’s
education & diet
Value:
• Chef Koochooloo curriculum brings family and
classroom together to learn about the world
through healthier cuisine.
• Children learn math, science, social science
standards as defined by NGSS, NCSS and Common
Core.
Customer Relations
GET
• Direct & Indirect Sales
• Social Media Campaigns
• Attend and pitch at conferences and events on topics of
diversity and STEAM
KEEP
• Offer learning results & Data
• Share Progress Reports
• Satisfy and delight students and teachers
• Provide parents with engaging records of kids enjoying
class
GROW
• Thought leadership
• Share pilot results with new and struggling schools
Customer Segments
B2B:
• Primary School District: 90,000
• Administrators
• Curriculum Designers
• Instructional coaches
• Elementary School teachers: 3.2 M
• Nutritional Science mandates in Middle School
Classrooms
Channels
• Teaching Channel -
https://www.teachingchannel.org/
• Word of mouth among teachers
• Suggestion by school principal
• Twitter and other social media
• Partners
• K-12 News, Lessons & Shared Resources
Revenue Stream
B2B2Cr model:
• Based on our current pattern, we expect 71% of our
revenue to come through our B2B channels, and 29%
through our B2C solution.
License & Subscription model:
• Our B2 customers would be willing to pay a subscription
fee for a premium version of our app, if we find an easy
way for them to teach NGSS, NCSS and Common core
standards
Subscription with Ingredients & Portable Kitchen:
• $25/Student/year
• Year 1 – 625 schools = $6.38 M
• Year 2 – 1,310 schools = $13.95 M
• Year 3 – 2,067 schools = $22.78 M
• Year 4 – 2,968 schools = $33.80 M

47. • Increase in enrichment program spending by families over last 40 years, growing
from $3500 to $9000 per child per year
• Growing popularity of cooking programs across America: USDA’s Farm to School
Program
Trends in Enrichment Programs

48. • Though each district is unique, most districts, regardless of the state, follow a general but
breathable purchasing cycle.
School Districts Purchasing Cycle

49. Challenge # 1: Teachers struggle with time to include all
subjects they are supposed to teach and to evaluate the
student’s learning. Solution: Ensure the curriculum is aligned
clearly with standards they are trying to adopt (NGSS, NCSS,
Common Core), and helps teachers view/visualize progress.
Challenge #2: Teachers have no time to shop for ingredients
Solution: Ensure we have a partnership with Amazon Fresh,
Google Express, or Instacart in place, and the app allows for
delivery of fresh food.
Challenge #3: Schools have no kitchens Solution: Design
portable kitchens
Our Plans for Risk Mitigation
49

50. NGSS Timeline
September 4, 2013 California SBE Adopts Next Generation Science Standards (NGSS)
November 6, 2013 California SBE Adopts Preferred Integrated Model for Grades 6–8 and
Authorizes Discipline Specific Model as Alternative Model for Grades 6–8
January–February 2014 NGSS Framework Focus Groups and Public Comment
March–May, 2014 Science Leadership Team develops State Implementation Plan for CA
NGS
July 2014 Science Assessment Stakeholder Meetings Begin
March 2016 Anticipated CDE Recommendations to the SBE on Science Assessment
2017 Anticipated List of SBE-Adopted K–8 Science Instructional Materials
Adoption
2018-19 Anticipated Administration of NGSS Science Assessments
2014–2018 CA K-8 NGSS Early Implementation Initiative
2014–2016 Revision of CA Science Curriculum Framework
April 2014–June 2017 NGSS Awareness/Transition/Implementation Leadership Workshops &
Webinars
Curriculum Integration
50
2009 Common Core was
introduced
2018 Only 12 states do not
use it due to lack of teaching material

51. Detailed Go-to-Market Strategy
Search engines: 66%
Trade Shows/
conferences:
Education
publications:
Email: 47%
Webinars: 39%
Awareness
Interest
Engagement
Purchase
Food Management Companies
(Sodexo and Compass)
Learning Management Systems
(Google Classroom and Clever)
Colleagues: 76%
School/district
leadership: 63%
60%
58%
CA
NY
TX
Students
sharing in
class
Users Awareness
51

52. 52
Operating Expenses 2020 2021 2022
Software Developers $ 400,000 $ 412,000 $ 424,360
Curriculum Designer $ 75,000 $ 100,000 $ 125,000
Product Designer $ 100,000 $ 125,000 $ 150,000
Graphic designer $ 50,000 $ 75,000 $ 100,000
Sales & Marketing $ 250,000 $ 257,000 $ 265,000
Administrative (G&A) $ 125,000 $ 150,000 $ 175,000
Fringe Benefits $ 200,000 $ 200,000 $ 250,000
Marketing and Sales Campaigns $ 172,500 $ 250,000 $ 300,000
Total Expenses $ 1,372,500 $ 1,569.000 $ 1,789.000
Detailed Allocation of Funds
52

53. Team Member Name Position Number of Shares Share %
Layla Sabourian CEO & Founder 2,600,000 83.9
Delarai Tarwe Co-founder 250,000 8.1
Antoine Tarwe COO & CTO 250,000 8.1
Current CAP Table

54. Recipes and TV Series
Portable Kitchen and Fitbit
Chef Koochooloo
Certified & Competitions
● iOt Portable Kitchens
○ Hotplate & oven (electric, easy to clean)
○ Knives, peelers, cutting boards, bowls
○ Measuring: thermometer, scale, cups
○ Spoons, tongs, strainers, ladles,
rolling pin, whisks, spatulas
● App compatible with Fitbit
○ App will track improvements
in mood and physical health
● After School Program
● Partner with restaurants in Mountain View
○ Test meals on kids' menus
○ Include logo next to healthy meals
● Chef Koochooloo cooking competition in Mountain View
○ For kids to cook the tastiest, healthiest meal
● Challenge: Eat healthy meals
○ Count consecutive days
○ Can share progress with
friends on social media
● Recipe Book
○ Ready to be sent to publishers
○ How unique: Incorporates math,
food-science, and geography in every dish
● Short Stories
○ Focusing on how food correlates with health
● TV Shows
○ Netflix Original Series
○ Science and cooking
App Development
● Current Free Mobile App (Android and Ios)
○ Family content (Freemium)
● Developing NIH middle school app
○ Teach label reading
○ Focused on nutrition
● School Chromebook app (B2B)
○ Aligned with curriculum, K-2
(Funded by NSF)
○ Adaptive learning, focused on
STEM/SS
Future Vision

55. IoT Portable Kitchen
Features:
● Compact, affordable
● IoT features, connected to our app via
Bluetooth
● Main Component: Smart Oven
○ Thermometer
○ Camera
● Two electric burner coils
● Digital weighing scale, “Chef Board”
● Timely alerts within the Chef Koochooloo
app - notification activity. A timer will be
included. Stopwatch and countdown.

56. IoT Portable Kitchen: Thermometer
Thermometer:
From our app, users will be able to select a
recipe, which alerts the oven and burners
via bluetooth to adjust the temperature
according to the recipe. Then, users will
get to see in real-time on the app how the
oven is heating up.

57. ● Digital scale weighs food item, sends to app via
Bluetooth
● Using augmented reality (AR) and image recognition
technology the user can identify the food, fruit or
vegetable species within phone or tablet camera
view
● Combined weight and food species information will
produce the specific nutrition information for
whatever food was placed on the Chef Board, and
generates a visual of real-time nutritional information
in Augmented Reality (AR) space.
IoT Portable Kitchen: Chef Board