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SAP’s My Runway Fashion
Ambassador Program
Layla Sabourian-Tarwé
August 28th, 2013
What is My Runway? www.myrunwayapp.com
My Runway is a free social shopping application
developed by SAP and launched in the US for Android
and iOs.
My Runway allows Fashion Enthusiasts to:
•

Bookmark their favorite items into the app

•

Browse the latest trends from their favorite brands

•

Discover promotions from their favorite retailers

•

Engage and connect in a fashion-driven social community

•

Create and share Wish Lists with their favorite products

iTunes:

•

Locate the closest retailer and receive information about the
upcoming sales

https://itunes.apple.com/us/app/54
2915023/id542915023

Android:
https://play.google.com/store/apps/
details?id=com.sap.myrunway

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

2
What is My Runway Ambassador Program all about?
Connecting a select group of fashion enthusiastic together to empower them in building their own
personal brands, enrich their network in the fashion industry, and help SAP spread the word about
My Runway.
Ambassadors will meet on a monthly basis
•

Local social gatherings are an opportunity to meet other Ambassadors, discuss the latest trends, and have fun over drinks
or shopping.

•

Virtual meet ups and alternative arrangements are made for Ambassadors who live outside the Bay Area.

Ambassadors get the opportunity to use the app before the general public
•

Ambassadors will provide SAP feedback on the app and how it can be improved

•

Ambassadors can share their thoughts about the app through blog posts, word of mouth, etc.

Ambassadors will be featured in videos, events, and other promotional material
•

Ambassadors have the option of being featured on our monthly My Runway video series

•

Ambassadors will have the choice to act as Models during our Fashion show

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

3
Why should you join the Ambassador Program
•

Broaden your network and interact with industry professionals and fashion
experts

•

Be among the first to use My Runway and receive exclusive prizes from
SAP

•

Receive valuable exposure and knowledge by promoting the app and
working with others

•

Receive a special badge to be posted on resumes & social networks

•

Star in our Youtube Channel videos

•

Promote yourself and your services

•

Attend our monthly fashion/social gathering

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

4
Monthly Contests

Ambassadors are eligible to receive prizes and awards for each of the following
categories:
•

Bitly Star: Member who receives the most clicks on her link ($100 gift certificate)

•

Sharing Champion: Member with the most shared items on Social Media
($50 gift certificate)

•

Outstanding Advocator: Member who invited the most friends ($100 gift
certificate)

•

Ambassador of the Month: Member who demonstrates overall excellence
($100 gift certificate) —Surprise Merchandise, special contests, etc.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

5
Ambassador Program Rules and Expectations
•

Ambassadors are representatives of SAP therefore members are expected
to behave professionally and be respectful of others

•

Members are expected to play an active role in the group and if an
individual fails to follow through with their responsibilities their
membership may come under review

•

SAP reserves the right to terminate the position of any members and
members have the right to resign their membership at any time

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

6
Lydia McLaughlin

Laguna

Lydia M Jewelry
Facebook, Twitter, Instagram, Pinterest, Tumblr
Fashion Designer and Editor
Lydia is the newest member of Bravo's Real Housewives of Orange County. She is a
designer of her own jewelry collection “Lydia M Jewelry,” and Editor of Beverly Hills
Lifestyle Magazine.

“I joined the program to help inspire young women and busy moms realize
their full potential in fashion. I am excited about featuring my romantic jewelry
collection through SAP's My Runway app.”
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

7
Leona Rajaee
Los Altos

Topshop, JCrew, Alice + Olivia

Twitter, Tumblr, Pinterest, Polyvore

Huffington Post & Yahoo Voices Blogger
Student & Communications specialist, Leona runs several student journals and has won
numerous journalism awards. She is passionate about fashion, writing, and making the
world a better place.

“I joined the program because the combination of technology
and fashion sounded really exciting to me and I think a lot of
my friends will benefit from using My Runway!”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

8
Jennifer Henry-Novich

San Francisco
Burberry, Etro, MSGM, JCrew, Jigsaw London,
Alexander McQueen
Twitter, Facebook, fashion blog http://www.justaddglam.com/
Blogger
Jennifer is the fashion expert behind the blog Just Add Glam. She created the blog

as

a way to inspire others on fashion trends, personal style, and beauty. Jennifer
blogs about daily outfits, latest fashion trends, and shopping style to give her
audience a daily outlet to celebrate creativity, beautiful fashion, and the sweet
indulgence of adding a bit of glam to each day.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

9
Marina Wells
Mountain View

Ralph Lauren, Massimo Dutti, Michael Kors

Twitter, Facebook,
Program Manager at Clinton Foundation
Marina holds a Master Degree in Public Health Management and was working with many
engaging projects such as the Clinton Health Access Initiative, USAID|HIV/AIDS Service
Capacity Project, and within World Health Organization. Born in Cuba and raised in the
Ukraine she moved to the USA recently and enjoys exploring the latest fashion trends.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

10
Jessica Gomez
San Francisco
BCBG, Rachel Roy, Vince Camuto, Marc Jacobs,
Club Monaco, Lululemon, Northface, Merrell tennis
LinkedIn, Facebook

PR firm founder
Jessica is the founder of San Francisco-based Publicity.IM and specializes in
communication strategies that make emerging technologies sexy. Industry specialties
include legal software, eDiscovery, supply chain management software, social analytics, AI

technologies, search, cloud platforms for enterprise, and all things mobile.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

11
Tania Arrayales
Oakland
DVF, Kate Spade, Marc Jacobs, Anthropology,
Zara, Forever 21, AG Jeans, Levis
Facebook, Twitter, lifestyle blog http://tania-arrayales.tumblr.com/
Digital Marketer
A Mexican native, Tania grew up in Los Angeles and has spent the last 6 years in San
Francisco. She works as a digital marketer for a social tech startup and spends her free
time on social media, coding, and learning about new fashion related technologies.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

12
Elise Armitage
San Francisco
BCBG, Marc Jacobs

Twitter, Facebook, Instagram,

Pinterest, Polyvore, Chictopia, Lookbook

http://www.w-t-fab.com (fashion blog)
Communications & Marketing Strategist by day, Fashion & Lifestyle blogger by night
Elise is the Marketing Manager for a boutique communications consulting agency in the
city. Her blog, WTFab, is inspired by all things girly, fashionable, and yummy.

“I joined the program because the Bay Area is such a hub for tech
and innovation. Combine that with my love for fashion and I'm
always excited to play with the latest app!”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

13
Ladan Shokouhi Mizrachi
Sunnyvale
Guess, Calvin Klein, Black & White, Michael Kors,
Ann Klein, Nine West
Twitter, Facebook, Pinterest, LinkedIn
Social Media Consultant & Global Marketing Communications Professional
Ladan is a fashion loving Mom. She serves on the board of the NorCal Business
Marketing Association as social media co-chair director, and also teaches social
media at various universities.

“I joined the program because I am very impressed that SAP is
expanding its brand into launching a Fashion Mobile Application!“

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

14
Nazanin Ahmadkhani
Campbell
Michael korse, Tommy Hilfiger, Ralph Lauren, Burberry,
Marc Jacobs, Cache, Kate Spade, Tory Burch
Twitter, Facebook
QA engineer
An Iranian native, Nazanin is an engineer at Badgeville gamification platform and a
fashionista at heart. She is active in the Persian community and respected for her sense of
style.

“I joined the program because I thought using an app for fashion
could be more fun for me! Furthermore, my company„s product is
kind of related to social media so it will be interesting.“

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

15
Laura Galvan
Union City
Abercrombie and Fitch, Forever 21, Old Navy,
Banana Republic, Bebe
Facebook, Pinterest, Instagram
Teacher, fashion lover
Laura is a newly wed who recently moved to the San Francisco Bay Area. Besides
shopping, she enjoys spending time with family and pets, traveling, and listening to
international pop music. She also enjoys her week days teaching beautiful children and
watching them grow!

“I joined the program for fashion tips, ideas, insights on trends all
linked to my favorite brands through an app I can use at my own
convenient time“

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

16
Alexandra Ivacheff
San Francisco

Marc Jacobs, Helmut Lang, Theory, Gap
Facebook, Linkedin

Business Development and Marketing Consultant
A French native with roots in Brussels, Alexandra is a lawyer working in Retail Business
Developoment. Active on social media, she enjoys attending fashion shows and art exhibits
as well as international travelling.

“I joined the program because I I am thrilled to be part of this new
innovative program that could really make a difference in fashion and
retail”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

17
Chiara Bersano
San Carlos
Ann Demeulemeester, Alice+Olivia, Proenza Schouler,
Catherine Malandrino, Christian Lacroix, Kenzo, Lanvin, Ferragamo, Sergio Rossi,
Longchamp, Valentino, Vivienne Westwood
LinkedIn, Facebook, Google+, Twitter, http://chiarabersano.blogspot.de (lifestyle blog)
HR System Architect
Italian from Milano and Swiss from Lausanne, Chiara has been in HCM systems for most of
her career, never forgetting to project her personality through a comfortable yet elegant,
business-woman style. In her personal time, she enjoys shopping, time with her family and
friends, as well as international travels.

“I joined the program out of general interest, networking,
fun, interest in new application, technology and marketing
process. Meeting new friends is also a BIG motive, since I
am new to the Bay Area.”
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

18
Delia Perla
San Carlos
Banana Republic, Michael Kors, Carolina Herrera,
Kate Spade, and Ralph Lauren
LinkedIn
Digital Marketing Strategist
Delia is a Digital Marketing Strategist at Bay Area News Group. A social media guru and
fashion enthusiast, she is currently purusing an MBA in Marketing/Innovation. She is a
mother to 3 teenage boys and loves the opportunity to talk about fashion with other women.

“I joined the program because I have a very broad
appreciation of the changes in fashion.”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

19
Miki Carlton
San Mateo

Antoine & Lili, Sanctuary, Stuart Weitzman, Pas Touch Douce,
Botkier
Twitter, Pinterest, Facebook, eBay

Fashion entrepreneur
Miki started an online French-Japanese fashion boutique, www.mikimoiselle.com, and
is always seeking unique clothing/jewelry/accessories from Paris, Tokyo and beyond
to share with other fashionistas around the world. She is also a marketing expert, film
buff and global citizen.

“I joined the program because technology in fashion is exploding and I'm
thrilled to be able to connect with others to share ideas and help each other
and the industry continue to grow and be successful.”
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

20
Cindy Ramirez
San Jose

Burberry, Chanel, Ralph Lauren, Michael Kors, Calvin Klein,
Guess, bebe, Keneth Cole, American Eagle, Charlotte Russe,
Victoria's Secret, H&M
Twitter, Facebook, LinkedIn, Instagram, Vine, Pose
Communication specialist
A Mexican native Cindy moved to the Sillicon Valley to start a master's program in
Mass Communication. She is passionate about communication and the way it can
reach people. She is also a chocolate and sweet coffee addict and loves the color
blue (more precisely teal or cerulean).

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

21
Yolanda Wright
San Francisco

Free People, Victoria Beckham, Rachel Roy, Theory,
Jessica Simpson, Nike, Loehmanns, Nordstrom Rack,
Saks 5th Ave Off 5th, Marshalls, Zara, H&M, online store-ASOS
Facebook, LinkedIn, Twitter, Pinterest
Fashion Editor
Yolanda is an editor for 4Fashionadvice.com and also a free lance visual
merchandiser. She enjoys being a group exercise instructor including - Zumba,
strength conditioning, and Hip Hop Hustle.

“I joined the program because I love fashion and to shop and I really am interested
in staying in the know about the tech world. I thought this would be a great way
to experience my favorite things -fashion and shopping.”
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

22
Venus Kalami
San Jose

Free People, James Perse, Max Studio, Lucky Brand, Anthropology
Facebook, LinkedIn, Pinterest, Twitter, Instagram, Google Plus

Dancer, fitness instructor, yogi, blogger
Venus is a full time student at SJ State university where she is pursuing her B.S. in
Nutrition Dietetics and studying Pre-Med as well. Her ultimate goal is to become a
Naturopathic Doctor where she hopes to self-empower her future patients. When it
comes to fashion, Venus likes to employ a style that‟s comfortable and classic chic,
with a hint of bohemian flair and black leather for good measure. You can learn more
about Venus and her views on health and everyday life on her blog at
ravenousvenus.com
“I joined the program because MyRunway offers much more than any other apps. I
love that it allows you to follow your favorite brands which results in you getting first
hand news of any special promotions. Who wouldn‟t love that?”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

23
Delaram Mirfakhraei
San Carlos

Skunkfunk, Desigual, BCBG, J.Crew, Lucky Brand Jeans
Facebook, LinkedIn, Twitter, Google+

Satiation and Analyses specialist
Currently Delaram is a stay home mom who is very passionate about fashion and
very active on social media.

“I joined the program because I am fascinated with fashion and so passionate about
anything related to it. I am sure my friends would use My Runway and enjoy it as
well.”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

24
Omer Schlank
Los Altos
Zara, H&M, Mango, Banana Republic, Gap, Marc Jacobs
Facebook, Instagram

fashion enthusiast
based in the Bay Area Omer is a student and major fashion enthusiast. She is always
exploring new trends and great deals. Omer‟s other passion is social media where
she is quite active on.

“I joined the program because because I definitely consider myself a fashion
enthusiast. I love to shop and learn the new trends. Most importantly I enjoy finding
good deals due to the fact I am on a tight budget.“

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

25
Jun Xiao
Tampa, FL
Alexander McQueen, Dolce@Gabbana, Marc Jacobs, Chanel, Versace,
Bottega Veneta, Givenchy, Valentino
Facebook
Software developer
Jun holds a Masters Degree in Computer Science and has been working in IT
development for 12 years. A Chinese native she used to design her own clothes and
loves fashion, interior design, architecture, photograph, performance art, organic living

and Chinese ancient history. Jun is also a Mom of two daugthers.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

26
Donna Faye Ong
Irvine
Salvatore Ferragamo, Gucci
Facebook, Twitter
Project Coordinator at Composite Apps
Donna is a UC Irvine Alumni and works as a project coordinator at Composite Apps.
She is also a strong believer of retail therapy and enjoys exploring new apps,
especially related to fashion shopping.

“After seeing a demo at Sapphire, I was thrilled to find out that SAP has created something that
consolidates the tedious, time-consuming, and sometimes, frustrating process of shopping finding the perfect article of clothing or accessory, finding deals and promotions, as well as the
store that carries the right size. My Runway definitely revolutionizes the shopping experience for
consumers and I want to spread the word about this brilliant solution."

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

27
Smitha Jayathirtha
Santa Clara
Gucci, Levis,Forever 21 and many more...
Facebook, Twitter

Software Professional
Besides being a professional in the software industry she is also a home maker. When
not busy working, Smitha enjoys playing musical instruments, cooking, travelling and
fashion shopping.
“I joined the program because My Runway provides a new way of collaborating with
like minded fashionistas and thereby making shopping so much more fun and
interesting."

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

28
Christie Ho
Santa Clara
Urban Outfitters and H&M
Facebook and LinkedIn

Marketing and Merchandising Manager
Christie earned her BA in Communications at Santa Clara University and an MBA at
San Jose State University. She currently does marketing and merchandising for a
jeans factory in China and works with brands such as Urban Outfitters, Guess, INC

from Macy, Forever21, etc.
“I joined the program because because I always like to get involved in communities
related to fashion and technology."

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

29
Kristen Tang
Castro Valley, CA
Alexander McQueen, Chanel, Marchesa, Banana Republic,
Tory Burch, Anthropologie, J. Crew, Coach
Facebook, Twitter, Instagram, Tumblr and Pinterest

Fashion illustrator and knitwear lover
Raised in the Bay Area, Kristen graduated from UC Davis before attending the Academy of
Art University for Fashion Design. She soon fell in love with knitwear design and worked in
the field as a Product Management in China. She was also awarded an internship with
BCBG. After graduating with her MFA, she has assisted with AvenueQ theater costumes,
worked as an Assistant Fabric & Trim Manager and freelanced as a fashion illustrator with Gap.
“When I was reading over the Fashion Ambassador program with My Runway, I saw myself. Networking
with others who are passionate and savvy with fashion, and discussing how to spread the word about
the app is all very intriguing. In addition, I think that this is a very exciting time for fashion in Silicon
Valley and I would be delighted to be part of this."
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

30
Jia Wertz
San Francisco
Nasty Gal, Christian Louboutin, bebe, Forever 21, Steve Madden
Facebook, Twitter, Instagram, Pinterest, Tumblr

Freelance Writer and Fashion Blogger
Jia is a freelance writer for Bay Fashion Magazine. She is also a senior manager
handling communications and sales development as well as store operations for bebe.
Jia is a social media maven and a very successful fashion blogger. She is the face
behind http://www.catwalk-chic.com/ and enjoys a great network within the fashion
industry.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

31
Jenna Cheng
San Jose
BCBG, Michael Kors, Chanel, Zara, Banana Republic, Lulu Lemon
Facebook, LinkedIn, Twitter, Pinterest

Strategic Marketing Consultant
Jenna holds an MBA and is a global marketing consultant specializing in market
insights, social media and events management. She also serves as Director, Young
Professional Program for the NorCal Business Marketing Association. As a fashion

enthusiast, Jenna blogs about marketing best practices for fashion brands.
“I joined the program because I love learning about new mobile technologies and
fashion trends. Therefore, I‟m excited to promote My Runway and connect with the
fashion community!”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

32
Natascha Thomson
Silicon Valley
Anthropology, Eileen Fisher, Banana Republic, Nordstrom's, Dior
Facebook, LinkedIn, Twitter, Pinterest

Social Media Marketing Guru, published author, yoga lover
Natascha is the Owner & Founder of MarketingXLerator, a B2B Social Media
Marketing Consultancy and the co-author of the book 42 Rules for B2B Social Media
Marketing. She has over 15 years experience in B2B marketing, working at
international startups and large corporations, including SAP, EMC, Documentum, Bay
Networks and HP. Natascha‟s education includes an Executive MBA from St. Mary's
College, California, and a Master of Commerce and Arts from the University of
Passau, Germany.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

33
Katherine Leahey
San Francisco
Gap, Old Navy
Facebook, LinkedIn, Twitter

Tech writer and web content guru
Katherine manages global help content for seven Yahoo! brand websites and is
responsible for help content that appears in 27 languages and 68 countries. She is
also a specialist in technical documentation, web content management, localization
and translation management. Katherine enjoys fashion and loves to explore new
communities and networks.
“I decided to become a Fashion Ambassador because I love to be in style, and I love writing,
and am thinking about launching my own blog, I know the network of Ambassadors includes
influential bloggers I would like to connect with."
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

34
Priya Sachdeva
San Francisco

CHANEL, Topshop, Forever 21, Kate Spade, Zara
LinkedIn, Facebook, Twitter, Instagram, Blogger
Beauty Marketer and Fashion & Lifestyles Blogger
Priya holds an MBA with an emphasis in Marketing. She has worked for wellknown household brands and major retailers executing widespread marketing
campaigns across the consumer products and beauty landscape. Priya is the fashion
writer and enthusiast behind the fashion and lifestyles blog, Pri Fixe (Prifixe.com). Pri
Fixe explores fashion trends, local events/shows, and homegrown designers in an
effort to inspire readers to embrace their own creativity and personal style.
“I joined the Ambassador Program because I enjoy writing about all things fashion and beauty, and hope my
blog and involvement in the fashion community continues to build creative networks with like-minded
individuals who follow a similar passion.”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

35
Laura Moreno
San Francisco
LALY designs, BCBG, Herve Leger, Zara, Mango, Michael Kors, Alice & Oliva,
7 for All Mankind
LinkedIn, Facebook, Twitter, Instagram, YouTube, Blogger

Founder & President of Laly Designs, Partner of StyleYou
A Mexican native Laura settled in San Francisco. Her ambition to be a dancer and her love for
costume were the foundation for Laura‟s design creativity. She realized her dream with Laly
Designs. Laly Designs online retailer encompass all styles in fashion; runway, ready-to-wear, and
couture. In 2011, Laura decided to expand the business to become a mentor for emerging fashion
designers. She has become a resource for undiscovered fashion designers and a catalyst for their
success. In 2013 the interest for Style You began. Staying true to her foundation of working with
independent designers by offering styling, designer pieces in a personalized delivery service for
busy women was a dream come true. She was delighted at the opportunity to participate in the
success of Style You.
“I joined the Ambassador Program because I enjoy networking with a fashion savvy crowd. I am excited about all things fashion
and beauty and enjoy the combination of fashion and tech. Building a creative network with like-minded individuals is great!”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

36
Dierdre Wallace
San Francisco
Alexander McQueen and Givenchy
LinkedIn, Facebook, Twitter, Instagram

Designer/Founder of deeFind
Being inspired by San Francisco a vision unfolded for Dierdre: to create high-fashion
footwear for the everyday women of any size. She wanted to design shoes that were
quite unique and offered accessibility to women to really bare all in deeFind shoes. In
keeping with the sensibilities of futurism, the desired outcome was to incorporate
unique and high quality materials, while providing drop-dead sexy products. Each
handmade pair of deeFind shoes is finely crafted in the countryside of Portugal.
“I joined the Ambassador Program because I wanted to surround myself around like-minded individuals who
shared the same passion for fashion and style as I did. I want to be inspired and inspire others in pursuit of
their vision, idea, or dream.”

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

37
Laela Karimi
Charlotte, NC
Versace, Miu Miu, Michael Kors
Facebook, Twitter, Pinterest, Google+

Marketing professional and writer
Laela holds a Bachelor's degree in Marketing and a minor in Advertising and is
extremely passionate about the advertising industry. She is also a published writer in
Elevate Magazine, a hip and stylish magazine for the young professional in Charlotte.
Fashion is her weakness and she enjoys keeping on top of the latest trends and
styles! Having worked for various brands of the Jones New York company including
Nine West and Easy Spirit she is always browsing through various blogs and
magazines to put together looks that are unique!
“I joined the program because I know the East Coast flavor that I can offer will
certainly add to the Fashion Ambassador program."

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

38
Azita Mousavi
San Jose
A/F, Express, Guess, Bloomingdale„s
Facebook, Twitter, LinkedIn

Talent Acquisition Manager and fashion lover
Azita is a Talent Acquisition Manager with areas of expertise in strategic planning,
project management, business coaching, sales, marketing, and client relations. Her
passion is placing the right person in the right job and seeing the individual and the
organization succeed. An Iranian native, Azita always wants to dress fashionable at
work and carry the right message. She is the mother of a little baby girl and tries to
make her fashionable as well.
“I know about the importance of fashion in our success. That is why I want to get
involve in this project!“

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

39
Brandy Saldana

Berkeley, CA

Diane Von Furstenberg, Kate Spade, 7 For All Mankind, and Marc Jacobs
Blog, Facebook, Twitter, Pinterest, Instagram
Brandy works full-time as a Health &Safety office on the UC Berkeley
campus. Her blog Will Bake for Shoes features her interests such as
style, cupcakes, travel, places to shop and events in the Bay Area.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

40
Elnaz Sarraf

San Jose, CA

Nasty Gal, Guess, Gucci
elnazsarraf.com, Facebook, Twitter, Pinterest, Instagram
Entrepreneur, UI Designer, and User Experience expert.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

41
Fabienne Bismuth

Palo Alto, CA

sculpturebyfab.com, facebook, twitter

French American Artist (sculptures), early inspiration from fashion
designers in Paris,

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

42
Thessa Buscar

San Jose, CA

Anthropologie, J Crew, Madewell, Crossroads, Target
Twitter, Facebook, tolookforstyle.blogspot.com (Blog), Instagram,
Pinterest, Polyvore
Fashion Blogger, Technical Project Manager

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

43
Parisa Azarian

Mountain View, CA
Fendi, Gucci, Louis Vuitton, Ports 1961
Twitter, Facebook,

Mom of two boys, recently moved to america and is looking forward to
meeting and connecting with other fahion-minded ambassadors.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

44
Doris Hobbs

Discovery Bay, CA
Banana Republic, Vince Camuto, Ann Taylor,
Michael Kors, Cole Haan, J. Crew, Ports 1961.
Twitter, Blog, Instagram, Pose
Fashion Blogger; Excellence in fashion requires both boldness and truth.
My style is a blend of sophisticated & casual motifs where my ideal
ensemble is one that promotes a classic, feminine profile and silhouette
which I play off with fabrics, textures, and accessories.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

45

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SAP fashion ambassador overview December 2013

  • 1. SAP’s My Runway Fashion Ambassador Program Layla Sabourian-Tarwé August 28th, 2013
  • 2. What is My Runway? www.myrunwayapp.com My Runway is a free social shopping application developed by SAP and launched in the US for Android and iOs. My Runway allows Fashion Enthusiasts to: • Bookmark their favorite items into the app • Browse the latest trends from their favorite brands • Discover promotions from their favorite retailers • Engage and connect in a fashion-driven social community • Create and share Wish Lists with their favorite products iTunes: • Locate the closest retailer and receive information about the upcoming sales https://itunes.apple.com/us/app/54 2915023/id542915023 Android: https://play.google.com/store/apps/ details?id=com.sap.myrunway © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
  • 3. What is My Runway Ambassador Program all about? Connecting a select group of fashion enthusiastic together to empower them in building their own personal brands, enrich their network in the fashion industry, and help SAP spread the word about My Runway. Ambassadors will meet on a monthly basis • Local social gatherings are an opportunity to meet other Ambassadors, discuss the latest trends, and have fun over drinks or shopping. • Virtual meet ups and alternative arrangements are made for Ambassadors who live outside the Bay Area. Ambassadors get the opportunity to use the app before the general public • Ambassadors will provide SAP feedback on the app and how it can be improved • Ambassadors can share their thoughts about the app through blog posts, word of mouth, etc. Ambassadors will be featured in videos, events, and other promotional material • Ambassadors have the option of being featured on our monthly My Runway video series • Ambassadors will have the choice to act as Models during our Fashion show © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
  • 4. Why should you join the Ambassador Program • Broaden your network and interact with industry professionals and fashion experts • Be among the first to use My Runway and receive exclusive prizes from SAP • Receive valuable exposure and knowledge by promoting the app and working with others • Receive a special badge to be posted on resumes & social networks • Star in our Youtube Channel videos • Promote yourself and your services • Attend our monthly fashion/social gathering © 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
  • 5. Monthly Contests Ambassadors are eligible to receive prizes and awards for each of the following categories: • Bitly Star: Member who receives the most clicks on her link ($100 gift certificate) • Sharing Champion: Member with the most shared items on Social Media ($50 gift certificate) • Outstanding Advocator: Member who invited the most friends ($100 gift certificate) • Ambassador of the Month: Member who demonstrates overall excellence ($100 gift certificate) —Surprise Merchandise, special contests, etc. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
  • 6. Ambassador Program Rules and Expectations • Ambassadors are representatives of SAP therefore members are expected to behave professionally and be respectful of others • Members are expected to play an active role in the group and if an individual fails to follow through with their responsibilities their membership may come under review • SAP reserves the right to terminate the position of any members and members have the right to resign their membership at any time © 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
  • 7. Lydia McLaughlin Laguna Lydia M Jewelry Facebook, Twitter, Instagram, Pinterest, Tumblr Fashion Designer and Editor Lydia is the newest member of Bravo's Real Housewives of Orange County. She is a designer of her own jewelry collection “Lydia M Jewelry,” and Editor of Beverly Hills Lifestyle Magazine. “I joined the program to help inspire young women and busy moms realize their full potential in fashion. I am excited about featuring my romantic jewelry collection through SAP's My Runway app.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
  • 8. Leona Rajaee Los Altos Topshop, JCrew, Alice + Olivia Twitter, Tumblr, Pinterest, Polyvore Huffington Post & Yahoo Voices Blogger Student & Communications specialist, Leona runs several student journals and has won numerous journalism awards. She is passionate about fashion, writing, and making the world a better place. “I joined the program because the combination of technology and fashion sounded really exciting to me and I think a lot of my friends will benefit from using My Runway!” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
  • 9. Jennifer Henry-Novich San Francisco Burberry, Etro, MSGM, JCrew, Jigsaw London, Alexander McQueen Twitter, Facebook, fashion blog http://www.justaddglam.com/ Blogger Jennifer is the fashion expert behind the blog Just Add Glam. She created the blog as a way to inspire others on fashion trends, personal style, and beauty. Jennifer blogs about daily outfits, latest fashion trends, and shopping style to give her audience a daily outlet to celebrate creativity, beautiful fashion, and the sweet indulgence of adding a bit of glam to each day. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
  • 10. Marina Wells Mountain View Ralph Lauren, Massimo Dutti, Michael Kors Twitter, Facebook, Program Manager at Clinton Foundation Marina holds a Master Degree in Public Health Management and was working with many engaging projects such as the Clinton Health Access Initiative, USAID|HIV/AIDS Service Capacity Project, and within World Health Organization. Born in Cuba and raised in the Ukraine she moved to the USA recently and enjoys exploring the latest fashion trends. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
  • 11. Jessica Gomez San Francisco BCBG, Rachel Roy, Vince Camuto, Marc Jacobs, Club Monaco, Lululemon, Northface, Merrell tennis LinkedIn, Facebook PR firm founder Jessica is the founder of San Francisco-based Publicity.IM and specializes in communication strategies that make emerging technologies sexy. Industry specialties include legal software, eDiscovery, supply chain management software, social analytics, AI technologies, search, cloud platforms for enterprise, and all things mobile. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
  • 12. Tania Arrayales Oakland DVF, Kate Spade, Marc Jacobs, Anthropology, Zara, Forever 21, AG Jeans, Levis Facebook, Twitter, lifestyle blog http://tania-arrayales.tumblr.com/ Digital Marketer A Mexican native, Tania grew up in Los Angeles and has spent the last 6 years in San Francisco. She works as a digital marketer for a social tech startup and spends her free time on social media, coding, and learning about new fashion related technologies. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
  • 13. Elise Armitage San Francisco BCBG, Marc Jacobs Twitter, Facebook, Instagram, Pinterest, Polyvore, Chictopia, Lookbook http://www.w-t-fab.com (fashion blog) Communications & Marketing Strategist by day, Fashion & Lifestyle blogger by night Elise is the Marketing Manager for a boutique communications consulting agency in the city. Her blog, WTFab, is inspired by all things girly, fashionable, and yummy. “I joined the program because the Bay Area is such a hub for tech and innovation. Combine that with my love for fashion and I'm always excited to play with the latest app!” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
  • 14. Ladan Shokouhi Mizrachi Sunnyvale Guess, Calvin Klein, Black & White, Michael Kors, Ann Klein, Nine West Twitter, Facebook, Pinterest, LinkedIn Social Media Consultant & Global Marketing Communications Professional Ladan is a fashion loving Mom. She serves on the board of the NorCal Business Marketing Association as social media co-chair director, and also teaches social media at various universities. “I joined the program because I am very impressed that SAP is expanding its brand into launching a Fashion Mobile Application!“ © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
  • 15. Nazanin Ahmadkhani Campbell Michael korse, Tommy Hilfiger, Ralph Lauren, Burberry, Marc Jacobs, Cache, Kate Spade, Tory Burch Twitter, Facebook QA engineer An Iranian native, Nazanin is an engineer at Badgeville gamification platform and a fashionista at heart. She is active in the Persian community and respected for her sense of style. “I joined the program because I thought using an app for fashion could be more fun for me! Furthermore, my company„s product is kind of related to social media so it will be interesting.“ © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
  • 16. Laura Galvan Union City Abercrombie and Fitch, Forever 21, Old Navy, Banana Republic, Bebe Facebook, Pinterest, Instagram Teacher, fashion lover Laura is a newly wed who recently moved to the San Francisco Bay Area. Besides shopping, she enjoys spending time with family and pets, traveling, and listening to international pop music. She also enjoys her week days teaching beautiful children and watching them grow! “I joined the program for fashion tips, ideas, insights on trends all linked to my favorite brands through an app I can use at my own convenient time“ © 2013 SAP AG or an SAP affiliate company. All rights reserved. 16
  • 17. Alexandra Ivacheff San Francisco Marc Jacobs, Helmut Lang, Theory, Gap Facebook, Linkedin Business Development and Marketing Consultant A French native with roots in Brussels, Alexandra is a lawyer working in Retail Business Developoment. Active on social media, she enjoys attending fashion shows and art exhibits as well as international travelling. “I joined the program because I I am thrilled to be part of this new innovative program that could really make a difference in fashion and retail” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 17
  • 18. Chiara Bersano San Carlos Ann Demeulemeester, Alice+Olivia, Proenza Schouler, Catherine Malandrino, Christian Lacroix, Kenzo, Lanvin, Ferragamo, Sergio Rossi, Longchamp, Valentino, Vivienne Westwood LinkedIn, Facebook, Google+, Twitter, http://chiarabersano.blogspot.de (lifestyle blog) HR System Architect Italian from Milano and Swiss from Lausanne, Chiara has been in HCM systems for most of her career, never forgetting to project her personality through a comfortable yet elegant, business-woman style. In her personal time, she enjoys shopping, time with her family and friends, as well as international travels. “I joined the program out of general interest, networking, fun, interest in new application, technology and marketing process. Meeting new friends is also a BIG motive, since I am new to the Bay Area.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 18
  • 19. Delia Perla San Carlos Banana Republic, Michael Kors, Carolina Herrera, Kate Spade, and Ralph Lauren LinkedIn Digital Marketing Strategist Delia is a Digital Marketing Strategist at Bay Area News Group. A social media guru and fashion enthusiast, she is currently purusing an MBA in Marketing/Innovation. She is a mother to 3 teenage boys and loves the opportunity to talk about fashion with other women. “I joined the program because I have a very broad appreciation of the changes in fashion.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 19
  • 20. Miki Carlton San Mateo Antoine & Lili, Sanctuary, Stuart Weitzman, Pas Touch Douce, Botkier Twitter, Pinterest, Facebook, eBay Fashion entrepreneur Miki started an online French-Japanese fashion boutique, www.mikimoiselle.com, and is always seeking unique clothing/jewelry/accessories from Paris, Tokyo and beyond to share with other fashionistas around the world. She is also a marketing expert, film buff and global citizen. “I joined the program because technology in fashion is exploding and I'm thrilled to be able to connect with others to share ideas and help each other and the industry continue to grow and be successful.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 20
  • 21. Cindy Ramirez San Jose Burberry, Chanel, Ralph Lauren, Michael Kors, Calvin Klein, Guess, bebe, Keneth Cole, American Eagle, Charlotte Russe, Victoria's Secret, H&M Twitter, Facebook, LinkedIn, Instagram, Vine, Pose Communication specialist A Mexican native Cindy moved to the Sillicon Valley to start a master's program in Mass Communication. She is passionate about communication and the way it can reach people. She is also a chocolate and sweet coffee addict and loves the color blue (more precisely teal or cerulean). © 2013 SAP AG or an SAP affiliate company. All rights reserved. 21
  • 22. Yolanda Wright San Francisco Free People, Victoria Beckham, Rachel Roy, Theory, Jessica Simpson, Nike, Loehmanns, Nordstrom Rack, Saks 5th Ave Off 5th, Marshalls, Zara, H&M, online store-ASOS Facebook, LinkedIn, Twitter, Pinterest Fashion Editor Yolanda is an editor for 4Fashionadvice.com and also a free lance visual merchandiser. She enjoys being a group exercise instructor including - Zumba, strength conditioning, and Hip Hop Hustle. “I joined the program because I love fashion and to shop and I really am interested in staying in the know about the tech world. I thought this would be a great way to experience my favorite things -fashion and shopping.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22
  • 23. Venus Kalami San Jose Free People, James Perse, Max Studio, Lucky Brand, Anthropology Facebook, LinkedIn, Pinterest, Twitter, Instagram, Google Plus Dancer, fitness instructor, yogi, blogger Venus is a full time student at SJ State university where she is pursuing her B.S. in Nutrition Dietetics and studying Pre-Med as well. Her ultimate goal is to become a Naturopathic Doctor where she hopes to self-empower her future patients. When it comes to fashion, Venus likes to employ a style that‟s comfortable and classic chic, with a hint of bohemian flair and black leather for good measure. You can learn more about Venus and her views on health and everyday life on her blog at ravenousvenus.com “I joined the program because MyRunway offers much more than any other apps. I love that it allows you to follow your favorite brands which results in you getting first hand news of any special promotions. Who wouldn‟t love that?” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 23
  • 24. Delaram Mirfakhraei San Carlos Skunkfunk, Desigual, BCBG, J.Crew, Lucky Brand Jeans Facebook, LinkedIn, Twitter, Google+ Satiation and Analyses specialist Currently Delaram is a stay home mom who is very passionate about fashion and very active on social media. “I joined the program because I am fascinated with fashion and so passionate about anything related to it. I am sure my friends would use My Runway and enjoy it as well.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 24
  • 25. Omer Schlank Los Altos Zara, H&M, Mango, Banana Republic, Gap, Marc Jacobs Facebook, Instagram fashion enthusiast based in the Bay Area Omer is a student and major fashion enthusiast. She is always exploring new trends and great deals. Omer‟s other passion is social media where she is quite active on. “I joined the program because because I definitely consider myself a fashion enthusiast. I love to shop and learn the new trends. Most importantly I enjoy finding good deals due to the fact I am on a tight budget.“ © 2013 SAP AG or an SAP affiliate company. All rights reserved. 25
  • 26. Jun Xiao Tampa, FL Alexander McQueen, Dolce@Gabbana, Marc Jacobs, Chanel, Versace, Bottega Veneta, Givenchy, Valentino Facebook Software developer Jun holds a Masters Degree in Computer Science and has been working in IT development for 12 years. A Chinese native she used to design her own clothes and loves fashion, interior design, architecture, photograph, performance art, organic living and Chinese ancient history. Jun is also a Mom of two daugthers. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 26
  • 27. Donna Faye Ong Irvine Salvatore Ferragamo, Gucci Facebook, Twitter Project Coordinator at Composite Apps Donna is a UC Irvine Alumni and works as a project coordinator at Composite Apps. She is also a strong believer of retail therapy and enjoys exploring new apps, especially related to fashion shopping. “After seeing a demo at Sapphire, I was thrilled to find out that SAP has created something that consolidates the tedious, time-consuming, and sometimes, frustrating process of shopping finding the perfect article of clothing or accessory, finding deals and promotions, as well as the store that carries the right size. My Runway definitely revolutionizes the shopping experience for consumers and I want to spread the word about this brilliant solution." © 2013 SAP AG or an SAP affiliate company. All rights reserved. 27
  • 28. Smitha Jayathirtha Santa Clara Gucci, Levis,Forever 21 and many more... Facebook, Twitter Software Professional Besides being a professional in the software industry she is also a home maker. When not busy working, Smitha enjoys playing musical instruments, cooking, travelling and fashion shopping. “I joined the program because My Runway provides a new way of collaborating with like minded fashionistas and thereby making shopping so much more fun and interesting." © 2013 SAP AG or an SAP affiliate company. All rights reserved. 28
  • 29. Christie Ho Santa Clara Urban Outfitters and H&M Facebook and LinkedIn Marketing and Merchandising Manager Christie earned her BA in Communications at Santa Clara University and an MBA at San Jose State University. She currently does marketing and merchandising for a jeans factory in China and works with brands such as Urban Outfitters, Guess, INC from Macy, Forever21, etc. “I joined the program because because I always like to get involved in communities related to fashion and technology." © 2013 SAP AG or an SAP affiliate company. All rights reserved. 29
  • 30. Kristen Tang Castro Valley, CA Alexander McQueen, Chanel, Marchesa, Banana Republic, Tory Burch, Anthropologie, J. Crew, Coach Facebook, Twitter, Instagram, Tumblr and Pinterest Fashion illustrator and knitwear lover Raised in the Bay Area, Kristen graduated from UC Davis before attending the Academy of Art University for Fashion Design. She soon fell in love with knitwear design and worked in the field as a Product Management in China. She was also awarded an internship with BCBG. After graduating with her MFA, she has assisted with AvenueQ theater costumes, worked as an Assistant Fabric & Trim Manager and freelanced as a fashion illustrator with Gap. “When I was reading over the Fashion Ambassador program with My Runway, I saw myself. Networking with others who are passionate and savvy with fashion, and discussing how to spread the word about the app is all very intriguing. In addition, I think that this is a very exciting time for fashion in Silicon Valley and I would be delighted to be part of this." © 2013 SAP AG or an SAP affiliate company. All rights reserved. 30
  • 31. Jia Wertz San Francisco Nasty Gal, Christian Louboutin, bebe, Forever 21, Steve Madden Facebook, Twitter, Instagram, Pinterest, Tumblr Freelance Writer and Fashion Blogger Jia is a freelance writer for Bay Fashion Magazine. She is also a senior manager handling communications and sales development as well as store operations for bebe. Jia is a social media maven and a very successful fashion blogger. She is the face behind http://www.catwalk-chic.com/ and enjoys a great network within the fashion industry. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 31
  • 32. Jenna Cheng San Jose BCBG, Michael Kors, Chanel, Zara, Banana Republic, Lulu Lemon Facebook, LinkedIn, Twitter, Pinterest Strategic Marketing Consultant Jenna holds an MBA and is a global marketing consultant specializing in market insights, social media and events management. She also serves as Director, Young Professional Program for the NorCal Business Marketing Association. As a fashion enthusiast, Jenna blogs about marketing best practices for fashion brands. “I joined the program because I love learning about new mobile technologies and fashion trends. Therefore, I‟m excited to promote My Runway and connect with the fashion community!” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 32
  • 33. Natascha Thomson Silicon Valley Anthropology, Eileen Fisher, Banana Republic, Nordstrom's, Dior Facebook, LinkedIn, Twitter, Pinterest Social Media Marketing Guru, published author, yoga lover Natascha is the Owner & Founder of MarketingXLerator, a B2B Social Media Marketing Consultancy and the co-author of the book 42 Rules for B2B Social Media Marketing. She has over 15 years experience in B2B marketing, working at international startups and large corporations, including SAP, EMC, Documentum, Bay Networks and HP. Natascha‟s education includes an Executive MBA from St. Mary's College, California, and a Master of Commerce and Arts from the University of Passau, Germany. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 33
  • 34. Katherine Leahey San Francisco Gap, Old Navy Facebook, LinkedIn, Twitter Tech writer and web content guru Katherine manages global help content for seven Yahoo! brand websites and is responsible for help content that appears in 27 languages and 68 countries. She is also a specialist in technical documentation, web content management, localization and translation management. Katherine enjoys fashion and loves to explore new communities and networks. “I decided to become a Fashion Ambassador because I love to be in style, and I love writing, and am thinking about launching my own blog, I know the network of Ambassadors includes influential bloggers I would like to connect with." © 2013 SAP AG or an SAP affiliate company. All rights reserved. 34
  • 35. Priya Sachdeva San Francisco CHANEL, Topshop, Forever 21, Kate Spade, Zara LinkedIn, Facebook, Twitter, Instagram, Blogger Beauty Marketer and Fashion & Lifestyles Blogger Priya holds an MBA with an emphasis in Marketing. She has worked for wellknown household brands and major retailers executing widespread marketing campaigns across the consumer products and beauty landscape. Priya is the fashion writer and enthusiast behind the fashion and lifestyles blog, Pri Fixe (Prifixe.com). Pri Fixe explores fashion trends, local events/shows, and homegrown designers in an effort to inspire readers to embrace their own creativity and personal style. “I joined the Ambassador Program because I enjoy writing about all things fashion and beauty, and hope my blog and involvement in the fashion community continues to build creative networks with like-minded individuals who follow a similar passion.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 35
  • 36. Laura Moreno San Francisco LALY designs, BCBG, Herve Leger, Zara, Mango, Michael Kors, Alice & Oliva, 7 for All Mankind LinkedIn, Facebook, Twitter, Instagram, YouTube, Blogger Founder & President of Laly Designs, Partner of StyleYou A Mexican native Laura settled in San Francisco. Her ambition to be a dancer and her love for costume were the foundation for Laura‟s design creativity. She realized her dream with Laly Designs. Laly Designs online retailer encompass all styles in fashion; runway, ready-to-wear, and couture. In 2011, Laura decided to expand the business to become a mentor for emerging fashion designers. She has become a resource for undiscovered fashion designers and a catalyst for their success. In 2013 the interest for Style You began. Staying true to her foundation of working with independent designers by offering styling, designer pieces in a personalized delivery service for busy women was a dream come true. She was delighted at the opportunity to participate in the success of Style You. “I joined the Ambassador Program because I enjoy networking with a fashion savvy crowd. I am excited about all things fashion and beauty and enjoy the combination of fashion and tech. Building a creative network with like-minded individuals is great!” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 36
  • 37. Dierdre Wallace San Francisco Alexander McQueen and Givenchy LinkedIn, Facebook, Twitter, Instagram Designer/Founder of deeFind Being inspired by San Francisco a vision unfolded for Dierdre: to create high-fashion footwear for the everyday women of any size. She wanted to design shoes that were quite unique and offered accessibility to women to really bare all in deeFind shoes. In keeping with the sensibilities of futurism, the desired outcome was to incorporate unique and high quality materials, while providing drop-dead sexy products. Each handmade pair of deeFind shoes is finely crafted in the countryside of Portugal. “I joined the Ambassador Program because I wanted to surround myself around like-minded individuals who shared the same passion for fashion and style as I did. I want to be inspired and inspire others in pursuit of their vision, idea, or dream.” © 2013 SAP AG or an SAP affiliate company. All rights reserved. 37
  • 38. Laela Karimi Charlotte, NC Versace, Miu Miu, Michael Kors Facebook, Twitter, Pinterest, Google+ Marketing professional and writer Laela holds a Bachelor's degree in Marketing and a minor in Advertising and is extremely passionate about the advertising industry. She is also a published writer in Elevate Magazine, a hip and stylish magazine for the young professional in Charlotte. Fashion is her weakness and she enjoys keeping on top of the latest trends and styles! Having worked for various brands of the Jones New York company including Nine West and Easy Spirit she is always browsing through various blogs and magazines to put together looks that are unique! “I joined the program because I know the East Coast flavor that I can offer will certainly add to the Fashion Ambassador program." © 2013 SAP AG or an SAP affiliate company. All rights reserved. 38
  • 39. Azita Mousavi San Jose A/F, Express, Guess, Bloomingdale„s Facebook, Twitter, LinkedIn Talent Acquisition Manager and fashion lover Azita is a Talent Acquisition Manager with areas of expertise in strategic planning, project management, business coaching, sales, marketing, and client relations. Her passion is placing the right person in the right job and seeing the individual and the organization succeed. An Iranian native, Azita always wants to dress fashionable at work and carry the right message. She is the mother of a little baby girl and tries to make her fashionable as well. “I know about the importance of fashion in our success. That is why I want to get involve in this project!“ © 2013 SAP AG or an SAP affiliate company. All rights reserved. 39
  • 40. Brandy Saldana Berkeley, CA Diane Von Furstenberg, Kate Spade, 7 For All Mankind, and Marc Jacobs Blog, Facebook, Twitter, Pinterest, Instagram Brandy works full-time as a Health &Safety office on the UC Berkeley campus. Her blog Will Bake for Shoes features her interests such as style, cupcakes, travel, places to shop and events in the Bay Area. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 40
  • 41. Elnaz Sarraf San Jose, CA Nasty Gal, Guess, Gucci elnazsarraf.com, Facebook, Twitter, Pinterest, Instagram Entrepreneur, UI Designer, and User Experience expert. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 41
  • 42. Fabienne Bismuth Palo Alto, CA sculpturebyfab.com, facebook, twitter French American Artist (sculptures), early inspiration from fashion designers in Paris, © 2013 SAP AG or an SAP affiliate company. All rights reserved. 42
  • 43. Thessa Buscar San Jose, CA Anthropologie, J Crew, Madewell, Crossroads, Target Twitter, Facebook, tolookforstyle.blogspot.com (Blog), Instagram, Pinterest, Polyvore Fashion Blogger, Technical Project Manager © 2013 SAP AG or an SAP affiliate company. All rights reserved. 43
  • 44. Parisa Azarian Mountain View, CA Fendi, Gucci, Louis Vuitton, Ports 1961 Twitter, Facebook, Mom of two boys, recently moved to america and is looking forward to meeting and connecting with other fahion-minded ambassadors. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 44
  • 45. Doris Hobbs Discovery Bay, CA Banana Republic, Vince Camuto, Ann Taylor, Michael Kors, Cole Haan, J. Crew, Ports 1961. Twitter, Blog, Instagram, Pose Fashion Blogger; Excellence in fashion requires both boldness and truth. My style is a blend of sophisticated & casual motifs where my ideal ensemble is one that promotes a classic, feminine profile and silhouette which I play off with fabrics, textures, and accessories. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 45