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INDONESIA’S MOST COMPREHENSIVE ONLINE SHOPPING EXPERIENCE
G R O W T H FA S T S I N C E E N D o f M A R C H




Compare with others e-Commerce at last 3 month, LAZADA on blue one
LAZADA for Indonesia traffic - No.173
A M O U N T O F V I S I TO R F R O M A P R I L t o M AY
RAPID GROWTH ONLINE USERS IN INDONESIA
O N E O F T H E FA S T E S T D E V E LO P I N G EC O N O M I E S I N T H E W O R L D


5X MORE INTERNET USERS THAN 10 YEARS AGO            SECOND MOST ONLINE USERS IN SOUTHEAST ASIA
                                                    (CATAPULTING FROM THE LEAST IN 2003)
12%

10%

 8%

 6%

 4%

 2%

 0%
OUR MISSION
IN SOUTHEAST ASIA


      LAZADA.CO.ID
      WI L L B E I N DON ES I A’S MOST COMPREHEN S I VE ON L I N E
      STORE, PROVIDING CONSUMERS AN ENGAGING AND
      PERSONALISED SHOPPING EXPERIENCE , ENHANCED BY
      EXCEPTIONAL CUSTOMER SERVICE .

      A S PA R T O F A G L O B A L I N V E S T M E N T G R O U P W H I C H
      B O A S T S S O M E O F T H E F A S T E S T G R O W I N G C O M PA N I E S I N
      THE WORLD, LAZADA WILL UTILIZE PROVEN BUSINESS
      M O D E L S A S V A L U A B L E C ATA LY S T S F O R Y O U R B R A N D .
C AT E G O R I E S
B R O A D R A N G E O F P R O D U C T S A C R O S S VA R I O U S C AT E G O R I E S

ELECTRONICS                HOME & GARDEN              BOOKS, MOVIES, MUSIC      HEALTH & BEAUTY
                                                      & GAMES




TOYS, KIDS & BABY          CLOTHING, SHOES &          SPORTS & OUTDOOR          AUTOMOTIVE & TOOLS
                           JEWELRY
WA R E H O U S E
T W O H I G H Q U A L I T Y W A R E H O U S E T O I N C R E A S E S U P P LY S P E E D

     1,000 M2 WAREHOUSE FOR SPECIAL                         5,000 M2 WAREHOUSE FOR LARGE
           HANDLING PRODUCTS                                      OR BULK PRODUCTS




                          PHOTO STUDIO
                          FOR PRODUCT
                          PHOTO SHOOT
                          (IN WAREHOUSE)
7 MAY 2012
ACHIEVEMENT                                    PASSED BLIBLI
                                                IN TRAFFIC
L A Z A DA’ S A C H I E V E M E N T S O FA R
                                                   RANK
      13 MAR 2012 20 MAR 2012      19 APR 2012 1 MAY 2012      15 MAY 2012    28 MAY 2012
        WEBSITE      PASSED           PASSED      FIRST         PRE-ORDER      PRE-ORDER
        LAUNCH     RAKUTEN IN     DINOMARKET WAREHOUSE           DIABLO III     BB 9320
                  TRAFFIC RANK      IN TRAFFIC OPERATIONAL
                                       RANK




             15 MAR 2012                  25 APR 2012 14 MAY 2012                 2 June 2012
                PASSED                     ACHIEVED      ACHIEVED                  Samsung
             LOJAI.COM IN                IDR 1 BILLION IDR 2 BILLION               Galaxy S3
             TRAFFIC RANK                  OF SALES      OF SALES                 Launch Day
C O M M U N I C AT I O N C H A N N E L
LAZADA INDONESIA

                    FACEBOOK
                   8,000+ LIKES

                   NEWSLETTER
                     15,000+
                    SUSCRIBER

                    TWITTER
                     + 2,000
                   FOLLOWERS
PROPOSAL OBJECTIVE
H I S TO R Y
SAMSUNG GALAXY S II




                      22 July 2011 , Long Queue at Pasific Place for
                        SAMSUNG GALAXY S II FIRST LAUNCHED
OUR PROPOSAL
SAMSUNG GALAXY S III
  SAMSUNG GALAXY S III EXCLUSIVE PRE-ORDER AT LAZADA.CO.ID

     Lazada do Pre-Order for
             SGS III
                                  Benefit For Customer
                                  • Special Queue Line on SGS III Launching
                                    Event
                                  • Special treat for those who did a pre-order
     Spread Pre-Order Promo         at Lazada , free snack and goodie bag



     Join on SGS III Launching
              Event
OUR OFFERING
LAZADA INDONESIA


                   Special Promo on Our Hands



                     Full Promo for SGS III Product




                                          Social      Champion
         SEM          FB AD
                                          Media        Banner
Lazada Indonesia Company Profile

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Lazada Indonesia Company Profile

  • 1. INDONESIA’S MOST COMPREHENSIVE ONLINE SHOPPING EXPERIENCE
  • 2. G R O W T H FA S T S I N C E E N D o f M A R C H Compare with others e-Commerce at last 3 month, LAZADA on blue one LAZADA for Indonesia traffic - No.173
  • 3. A M O U N T O F V I S I TO R F R O M A P R I L t o M AY
  • 4. RAPID GROWTH ONLINE USERS IN INDONESIA O N E O F T H E FA S T E S T D E V E LO P I N G EC O N O M I E S I N T H E W O R L D 5X MORE INTERNET USERS THAN 10 YEARS AGO SECOND MOST ONLINE USERS IN SOUTHEAST ASIA (CATAPULTING FROM THE LEAST IN 2003) 12% 10% 8% 6% 4% 2% 0%
  • 5. OUR MISSION IN SOUTHEAST ASIA LAZADA.CO.ID WI L L B E I N DON ES I A’S MOST COMPREHEN S I VE ON L I N E STORE, PROVIDING CONSUMERS AN ENGAGING AND PERSONALISED SHOPPING EXPERIENCE , ENHANCED BY EXCEPTIONAL CUSTOMER SERVICE . A S PA R T O F A G L O B A L I N V E S T M E N T G R O U P W H I C H B O A S T S S O M E O F T H E F A S T E S T G R O W I N G C O M PA N I E S I N THE WORLD, LAZADA WILL UTILIZE PROVEN BUSINESS M O D E L S A S V A L U A B L E C ATA LY S T S F O R Y O U R B R A N D .
  • 6. C AT E G O R I E S B R O A D R A N G E O F P R O D U C T S A C R O S S VA R I O U S C AT E G O R I E S ELECTRONICS HOME & GARDEN BOOKS, MOVIES, MUSIC HEALTH & BEAUTY & GAMES TOYS, KIDS & BABY CLOTHING, SHOES & SPORTS & OUTDOOR AUTOMOTIVE & TOOLS JEWELRY
  • 7.
  • 8. WA R E H O U S E T W O H I G H Q U A L I T Y W A R E H O U S E T O I N C R E A S E S U P P LY S P E E D 1,000 M2 WAREHOUSE FOR SPECIAL 5,000 M2 WAREHOUSE FOR LARGE HANDLING PRODUCTS OR BULK PRODUCTS PHOTO STUDIO FOR PRODUCT PHOTO SHOOT (IN WAREHOUSE)
  • 9. 7 MAY 2012 ACHIEVEMENT PASSED BLIBLI IN TRAFFIC L A Z A DA’ S A C H I E V E M E N T S O FA R RANK 13 MAR 2012 20 MAR 2012 19 APR 2012 1 MAY 2012 15 MAY 2012 28 MAY 2012 WEBSITE PASSED PASSED FIRST PRE-ORDER PRE-ORDER LAUNCH RAKUTEN IN DINOMARKET WAREHOUSE DIABLO III BB 9320 TRAFFIC RANK IN TRAFFIC OPERATIONAL RANK 15 MAR 2012 25 APR 2012 14 MAY 2012 2 June 2012 PASSED ACHIEVED ACHIEVED Samsung LOJAI.COM IN IDR 1 BILLION IDR 2 BILLION Galaxy S3 TRAFFIC RANK OF SALES OF SALES Launch Day
  • 10. C O M M U N I C AT I O N C H A N N E L LAZADA INDONESIA FACEBOOK 8,000+ LIKES NEWSLETTER 15,000+ SUSCRIBER TWITTER + 2,000 FOLLOWERS
  • 12. H I S TO R Y SAMSUNG GALAXY S II 22 July 2011 , Long Queue at Pasific Place for SAMSUNG GALAXY S II FIRST LAUNCHED
  • 13. OUR PROPOSAL SAMSUNG GALAXY S III SAMSUNG GALAXY S III EXCLUSIVE PRE-ORDER AT LAZADA.CO.ID Lazada do Pre-Order for SGS III Benefit For Customer • Special Queue Line on SGS III Launching Event • Special treat for those who did a pre-order Spread Pre-Order Promo at Lazada , free snack and goodie bag Join on SGS III Launching Event
  • 14. OUR OFFERING LAZADA INDONESIA Special Promo on Our Hands Full Promo for SGS III Product Social Champion SEM FB AD Media Banner