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50 Digital Marketing / Search Engine
Optimization Questions with Answers.
Visit www.ittutorialspoint.com For More.
1) The maximum length of titles displayed in Google's search result is
typically:
A: 155 characters.
B: 512 pixels .
C: 60-80 Characters.
D: 44 Characters.
E: Varies by browser resolution.
2) In the following HTML snippet: <a href="http://ittutorialspoint.com"
title="SEO"><img src="img/software.jpg" alt="Marketing" title="Tools"
width="100" weight="100"></a> What is considered the anchor text of the
link?
A: http://ittutorialspoint.com
B: SEO
C: Marketing
D: Tools
E: software
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3) When is using rel="nofollow" NOT appropriate?
A: Paid links
B: Untrusted content
C: Press releases with optimized anchor text
D: Widely distributed footer links
E: None; all of these are appropriate
4) Which of the following types of sitemaps is NOT supported by Google?
A: News
B: Product
C: Image
D: Mobile
E: Video
5) What is the maximum number of URLs typically allowed in an XML
sitemap file?
A: 500
B: 5,000
C: 50,000
D: 500,000
E: 5,000,000
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6) In the following URL:
http://store.example.com/category/keyword?id=123#top "store" represents
the ____ and "com" is the ________
A: Subdomain, Top-Level Domain
B: Root Domain, Subdomain
C: Subfolder, Top-Level Domain
D: Page, Root Domain
E: Top-Level Domain, Protocol
7) What is the optimal HTTP status code to permanently remove a URL from
Google's index?
A: 301
B: 302
C: 404
D: 410
E: 500
8) Which HTTP status code is best to serve when your site is down for
maintence?
A: 200
B: 302
C: 404
D: 503
E: 90210
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9) A 301 redirect passes roughly the same link equity as using the
rel="canonical" tag.
A: TRUE
B: FALSE
10) Which of the following would be the best choice of URL structure (for
both search engines and humans)?
A: www.wildlifeonline.com/animals/crocodile
B: www.wildlifeonline.com/category/277/article/563
C: www.wildlifeonline.com/O0665?id=563&cat=277
D: text.wildlifeonline.com/category/crocodile
E: www.wildlifeonline.com/563
11) How can meta description tags help with the practice of search engine
optimization?
A: They're an important ranking factor in the search algorithms.
B: They help to tell the search engines which keywords are most important on your
page.
C: They serve as the copy that will entice searchers to click on your listing.
D: Trick question; meta descriptions are NOT important.
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12) The de-facto version of a page located on the primary URL you want
associated with the content is known as:
A: Canonical Version
B: Empirical Version
C: Heretical Version
D: Preferential Version
E: Home Page
13) Which HTTP server response code indicates a file that no longer exists?
(File Not Found)
A: 500
B: 301
C: 401
D: 404
E: 300
14) Which HTTP server response code indicates a page that has been
permanently relocated and all links to the old page will pass their influence to
the new page location?
A: 302
B: 301
C: 311
D: 500
E: 300
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15) If you want a page to pass value through its links, but stay out of the
search engines' indices, which of the following tags should you place in the
header?
A: NOINDEX, FOLLOW
B: NOODP
C: INDEX, NOFOLLOW
D: NOINDEX, NOFOLLOW
E: INDEX, FOLLOW
16) If these URLs have the same content, example.com/avocado and
example.com/avocado/ are technically considered duplicate content and
should be fixed.
A: TRUE
B: FALSE
17) Which of the following methods is best used to handle duplicate-content
URLs that include parameters or tracking code?
A: The rel="canonical" tag
B: Use numbers for your parameters, because Google won't crawl numbered URLs
C: Use the robots.txt file to block spiders from crawling the URLs with extra
parameters
D: Answers A and B
E: None of the above
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18) If you have a page at www.example.com/page1, which of the following
robots.txt directives prevents search spiders from crawling the URL?
A: Allow: /
B: Disallow:
C: Disallow: /page1
D: Both A & C
19) You decide to add a blog to your ecommerce site. What is the preferred url
structure?
A: www.example.com/blog
B: www.blog.example.com/
C: Create new site at www.blog.com and link it to www.example.com
20) High-quality links to a site's homepage may help to increase the ranking
ability of deeper pages on the same domain.
A: TRUE
B: FALSE
21) Pages generated by search results (Search within Search) are a good way
to add content to your site.
A: TRUE
B: FALSE
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22) Google's Panda update was also known as the ______ update.
A: Quality
B: May Day
C: Farmer
D: Vince
E: Caffeine
23) In general, internal links pass about the same value as external links.
A: TRUE
B: FALSE
24) Which of the following links is likely to pass the most value from a single
page?
A: A universal footer link
B: A navigational link contained in the header
C: A left-hand navigation link
D: A right sidebar navigation link
E: A link contained in the main body text
25) What link format is used to fight blog comment spam?
A: rel="canonical"
B: rel="follow"
C: rel="author"
D: rel="nofollow"
E: rel="attribute"
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26) To give credit for duplicate content that appears on another site, use...
A: A cross-domain canonical tag
B: A prominent link within the content at the top of the page
C: File a DMCA copyright notice
D: Give the author thanks in the body of the text
E: Send them ice cream
27) If a page includes more than one rel="canonical", Google will...
A: Ignore them all
B: Count the first one
C: Count the last one
D: Guess which one makes more sense, and use that one
28) Best practices for rel="canonical" link elements include:
A: Relative URLs
B: Absolute URLs
C: Nofollow the link element
29) What is an example of a "soft" 404 error?
A: A page that returns a 404 HTTP response code, but quickly changes to a 200 a
short time later.
B: A page that returns a 200 HTTP response code, and displays a blank page.
C: A page that displays a 404 HTTP response code, and displays a 404 error page.
D: A page that returns a 404 code with pillows.
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30) True or false: rel="canonical" can be used to point to content on a
different domain.
A: TRUE
B: FALSE
31) The X-Robots-Tag should be located:
A: In your robots.txt file
B: In the <head>
C: In the HTTP headers
D: Anywhere inside the <body> element
E: In Robert Downey Jr.'s basement
32) Of the following, the best way to keep a URL from appearing in search
results is:
A: Block robots from crawling the page in the robots.txt file
B: Nofollow all links to the page
C: Use the META robots NOODP tag
D: Use the META robots NOINDEX tag
33) If the robots <META> tag is missing, the default is:
A: NOINDEX, NOFOLLOW
B: INDEX, FOLLOW
C: NOINDEX, FOLLOW
D: INDEX, NOFOLLOW
E: NOINDEX, NOFOLLOW, NOARCHIVE
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34) The default file type for your sitemap is:
A: .pdf
B: .php
C: .png
D: .doc
E: .xml
35) When including Open Graph (OG) tags on a webpage, which of the
following is NOT a required property?
A: og:title
B: og:description
C: og:image
D: og:url
E: og:type
36) True or false: For best results, incorporate authorship markup on every
page of your website, including the homepage and category pages.
A: TRUE
B: FALSE
37)All other factors being equal, which would be the most desirable link
profile?
A: One link from each of 100 different domains
B: 1,000 links all from one domain
C: 10,000 internal links
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38) Which group of ranking factors do SEOs generally consider to have the
largest influence on rankings?
A: Engagement Metrics
B: Social shares
C: Link-based metrics
D: Site speed
E: Exact match domains
39) Generally, Google refreshes its Panda data:
A: Daily
B: Weekly
C: Monthly
D: Yearly
E: Never
40) Google's recommended format to implement structured data is:
A: Microdata / Schema.org
B: Microformats / vcards
C: RDFa / XHTML
41) Implementing structured data may help:
A: Lead to rich snippets in search results
B: Enchance CTR from search engine results
C: Search engines understand your content
D: Your content to appear in specialized search results like "in-depth Articles"
E: All of these
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42) Implementing authorship on your content:
A: Guarantees a rankings boost through Author Rank
B: Disassociates your content from spam
C: Prevents duplicate content
D: May lead to enhanced CTR through authorship photos in search results
E: Helps get you that book deal
43) Google's recommended actions for paginated content include:
A: Specify a "view all" page
B: rel="prev" and rel="next"
C: Do nothing
D: A and B only
E: A, B, or C
44) In the following attribute: hreflang="en-US", "en" is the _____ and "US"
is the _____.
A: alternate, language
B: language, region
C: United States, English
D: region, language
E: entire, universal symbol
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45) Which of the following URL structures is NOT recommended to signal
language targeting?
A: ccTLDs (example.de)
B: Subdomains with gTLDS (de.example.com)
C: URL parameters (example.com?loc=de)
D: Subdirectories with gTLDs (example.com/de)
46) Which element of a link does Google NOT consider?
A: The relationship/ownership/influence of the linking domain and linked-to
domain
B: The rel="nofollow" attribute
C: The domain on which the linking page is hosted
D: The HTML <id> attribute
47) Which of the following statements about anchor text is true?
A: For non-commercial queries, anchor text is less influential on a result's
rankings.
B: If a URL itself is the linking anchor text, Google will treat the page's title
element as anchor text, while Bing will use the URL.
C: When an embedded image is linking, the alt attribute of the image may be
treated as anchor text.
D: Anchor text is mostly ignored by Google in 2014, but was powerful in years
past.
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48) Google+ influences Google's search results in which of the following ways:
A: For logged-in searchers, webpages that have been shared or +1'd by people you
follow may appear higher in the results
B: For logged-in searchers, webpages that have been shared or +1'd by people who
follow you will appear higher in the results
C: Those with Google+ accounts can connect them to their published works to
nudge Google search to show authorship next to their pages in the results
D: Options A & B are both true
E: Options A & C are both true
49) Which of the following are true about the growth of mobile vs. desktop
search in Google?
A: Mobile search queries overtook desktop in 2013 and are expected to continue
growing faster.
B: Desktop search queries are now shrinking, and mobile is growing, but will not
overtake desktop in the next 2-3 years.
C: Both desktop and mobile are growing, but mobile is growing faster and is
expected to overtake desktop in the next 1-2 years.
D: Desktop is not growing (but not shrinking much). Mobile is expected to overake
desktop in number of queries by 2016.
50) Which type of link has NOT been mentioned by Google as being risky for
SEO?
A: Embedded links from infographics
B: Guest blog posts
C: Text link advertisements with rel="nofollow"
D: Article submission and directory sites
E: Private link networks
