Lori Fagien has over 30 years of experience in creative marketing, having founded JAZZIZ Magazine in the 1980s. She helped grow the magazine significantly through innovative marketing strategies like themed issues and merchandise. Fagien later partnered to open JAZZIZ Bistro and launched a record label. More recently, she has consulted on marketing for health and wellness companies and non-profits, focusing on events, education, and business relationships. Fagien remains passionate about preventative healthcare and wellness.

1. Lori B. Blum-Fagien
Updated: April 24, 2012
lbfagien@yahoo.com CV-Resume Presentation

2. Over the course of Lori’s career, spanning nearly three decades, Lori Fagien
has earned a reputation as one of the most innovative forces of creative
marketing within the music and publishing entertainment, film, preventive health
and wellness industries including theme cruises and DOOH.

3. Lori Fagien graduated from the University of Florida in 1982 with a BS Degree in
Marketing and Advertising. Upon graduation, She began working as a Physician’s
Assistant in the Department of Nephrology at University of Florida. In the Summer of
1983, she began her career at GE Battery Division in Communications/Marketing.
Within that year, Lori left to become the General Manager and Media Director for
Carlson & Associates Advertising. An agency specializing in health and fitness. She
negotiated contracts with media, researched markets, did the majority of media
planning and buying within print and broadcast. Additionally as an administrator, Lori
managed a staff of 30. Lori ran the day to day operations inclusive of payroll,
receivables/payables, and preparing monthly financial statements for their CPA.
Clients included Gainesville Health and Fitness, Nautilus, Spa Lady and other fitness
centers around the country.

4. While at Carlson & Associates, Lori Fagien clearly established
herself as someone who thought “outside the box” long before it was a catch
phrase and implemented numerous marketing programs successfully.
The phenomenal growth and success at JAZZIZ Magazine, led Lori to leave
Carlson & Associates in 1984. JAZZIZ initial launch in the Fall of 1983, quickly
opened the door creating other titles like Play Magazine and Music.com. Great
Taste cookbooks quickly followed. Lori Fagien continued to use her unique
marketing concepts leading to gross revenues in excess of 6 million annually.
JAZZIZ quickly became the leading publication within it’s three year launch in
1983. JAZZIZ not only became the publication of choice over Jazz Times and
Downbeat, but it established itself as a new industry marketing model.

5. Lori was the first publisher creating themed issues, such
as the annual women in jazz, keyboards, love, education,
and strings to name a few. One of the highlights was her
development of increasing jazz sales in June. To this day
Jazz in June is used to promote artist releases to educate
consumer about jazz music through numerous jazz
festivals in the US and around the world.
Unique marketing programs delivered from inception
through delivery, proved jazz sales could more than
double due to Lori’s gorilla marketing efforts. The
success was staggering!

6. Lori Fagien created new merchandise increasing revenue
sales through key chains, mints, caps, ties, and visors. The
uniqueness of the JAZZIZ brand lead to the creation of
men’s ties and boxer shorts with a strategic affiliation with
designer Nicole Miller.
Lori Fagien worked with other publishing companies creating
custom book deals for guitarists with Cherry Lane Publishing.
JAZZIZ Chronicles: The Guitarists: A collection of interviews
and features from the award-winning stock contents from
JAZZIZ Magazine. www.jazziz.com

7. Lori has produced themed cookbooks called Great Taste. Each book includes
100 recipes along with a full length audio CD. The titles were launched in 1996 as a
series. Valley Entertainment was the distributor.
Lori created extraordinary and unprecedented events for retailers never
accomplished by other magazines within the music genre. The concept included a
successful Summer tour with jazz artists coinciding with their performances at 26
Macy’s locations. Within those stores, in the men’s departments, these jazz artists
walked the runways in a fashion show, each artist provided a mini-musical
performance, signed CDs and JAZZIZ magazines. The publication along with its
companion CD were given away to all attendees. Additional copies of JAZZIZ and
the companion CD were given away during the month of June and July to customers
who purchased $100 or more in the Macy’s men’s Dept. Those same artists were
also photographed by Macy’s. Not only were the 10 pages featured in the Fall issue
of JAZZIZ 15th Anniversary issue, but the same 10 pages were included and featured
exclusively in Macy’s Fall catalogue distributed to millions of their credit card holders.

8. REVIEWS – 5 stars! * * * * * February 13, 2009
By Eric Flescher dreric1kansas@aol.com
I bought this book in 1998. Somehow it has escaped detection in
my massive collection. It has some great recipes, selected from
ones that the couple/ authors have enjoyed throughout two
decades. Simple to make recipes with easy to find ingredients,
these recipes can provide an extra little spark to meals . dinners
and perhaps more. The hors d'oevres, main entrees. side dishes
and desserts are not in themselves are not that extraordinary.
However included in this book, one can find some interesting
romantic meals and that's the name of the game. Some of these
include a variety of tasty and stimulating recipes that are fun and
interesting. Examples are salmon in scallion broth, wasabi
marinated strip steaks, spicy greens with garlic and ginger, mixed
berry cobbler, acorn squash rings. I haven't tried them yet but I
will.

9. Lori created events for clients such as Sony, Panasonic, Technics, Acoustic Research, Yamaha,
Cadillac, Mercedes, and Steinway & Sons. In celebration of a custom issue on pianists and
keyboardists along with the companion CD. JAZZIZ and Steinway & Sons promoted this special
issue by having several of the jazz artists who were featured in that issue perform live at
Steinway Hall, their flagship store on 57th Street in NYC. More than 300 industry executives and
media attended celebrating JAZZIZ Magazine’s licensing deal with Warner Music Enterprises
(1994-1996) a division of the Time Warner company and co-branding opportunity with Steinway.
Lori Fagien created co-branding opportunities with coffee companies like Barnies Coffee and Tea
company, creating the JAZZIZ Blend coffee. The blend was sold at all Barnies Coffee and Tea
locations. Thousands of additional copies of JAZZIZ Magazine was distributed as a premium
giveaway to customers who purchased a pound of the JAZZIZ blend. The JAZZIZ blend was
sold for over 3 years as their number 1 blended coffee.

10. After two decades of successfully running JAZZIZ Magazine and other media titles,
Lori and Michael Fagien partnered with music jazz legend Lee Ritenour and well-
known music executive Mark Wexler forming a boutique record label called i.e. Music.
i.e. Music immediately landed a P&D deal with Universal Music Group. Within the
same decade, Lori and Michael Fagien partnered with restauranteur legend Burt
Rapaport and launched JAZZIZ Bistro and Live Music in 2004 located at the Seminole
Hard Rock Entertainment Complex.
Boca Magazine's Best of Boca 2005 edition has named JAZZIZ Bistro
BEST PLACE FOR NIGHT MUSIC! JAZZIZ Bistro is a new and exciting dining
experience replete with great food, specialty drinks, unique atmosphere and the best
music in South Florida. A state of the art sound stage, indoor and outdoor
bars/lounges and retail space makes JAZZIZ a one of a kind destination for people
who enjoy great food, entertainment and a place to hang with friends and loved ones.

11. Lori sold per partnership, departing from JAZZIZ and all its entities in 2007.
She remained interested in marketing and music. Since 2007, her passion
and interests are within healthy, body, mind, and wellness opportunities.
Lori has worked with other like minded individuals evaluating the
opportunities of digital media while incorporating therapeutic spa music
along with relaxation visuals to help patients through medically challenging
times.
Lori has worked with other companies who have created compact discs and
DVDs promoting and marketing products utilizing spa music and video
footage enhancing relaxation.

12. Lori’s current experience since 2010 includes providing marketing
consulting including event planning for the last two years in expanding
awareness through education along with developing business
relationships and strategic affiliations with other like-minded
corporations using stem cells for treatment, research, therapy and
preservation/collection. Through blood and fat extractions.

13. “Helping families and communities
fulfill their highest potential.”
Lori Fagien remains passionate about marketing the benefits of parenting
workshops. Lori continued supporting Hyde Schools parenting programs, rolling
academic admissions, and Annual Summer Camp for teen from Feb 2010 through
May 2012. Lori’s responsibilities was to elevate the school’s awareness as a
character building/leadership school in South Florida. Lori successfully
implemented and executed the annual TBJ workshop at Saint Andrew’s School in
Boca Raton, FL for their lower, middle and upper school parents. Lori also works
with private and public schools on Spring lectures and presentations to parents and
their seniors graduating for college success.
Lori continues to encourage therapists, psychologists, counselors, teachers and
faculty to attend TBJ workshops demonstrating the importance of communication
and building priority foundations in parent’s homes enhancing stronger and better
relationships within the family and at school.

14. Creating Social Media
Education Groups
Adult Stem Cell Banking Group on Facebook, Linked In and Twitter. Fact finding,
research studies, articles on treatments and therapies. Banking preservation
options and treatments of your adult stem cells. How is the collection of your own
adult stems cells the future in preventive health and wellness? Learn more!
Family history of diseases and concerns about the ramifications of... your well
being? Read about the who, why and how to choose? Preserving potent healthy
adult stem cells guarantees you a better chance for a quality of life while
increasing your longevity from a potential debilitating illnesses such as Diabetes,
Alzheimer's, Parkinson's, Chrons, Stroke, Cancer, MS. What steps can you take
to become pro-active in your journey and destiny? Never too early nor too late
storing your adult stem cells. A new health policy assuring your quality of life.
Read stories about the usage of adult stem cell treatments and success stories.

15. Veterinary Stem Cell
Therapy and Treatments
Informative groups through Facebook and Linked In. Providing information
about implanted stem cells in animals. With current technology stems cells are
used to produce tendon, bone and ligaments. Arthritis and pain are a common
source of pain in older dogs. Veterinarians now have a wonderful new cure for
certain painful and debilitating arthritic conditions in dogs. Using this new
technology also furthers research and approval for use in humans suffering with
similar conditions. We might all one day thank man's best friend for a more
comfortable life for all.

16. Healthy Body Mind Wellness &
Beautification Seminars
web tv, land & at sea
ving in Balance - Facilitating the healing & rejuvenation of the body, mind, and s
Living in balance through unique, motivational and inspirational adventures with
web tv hosts who will inform, interact and impact each viewer's daily life. On land
and at sea presenting immeasurable value and pleasure by having participants
become in touch with their inner selves while embracing other like-minded
individuals who together achieve an inner transformational experience. Indulging
daily with preventive health, wellness, inner spirituality, nutritional, and body
beautification tips.

17. Lori Fagien continues to be passionate and extremely active in
entertainment and other related areas within preventive health and
wellness. Lori continues to focus her time and energy towards event
marketing b2b and b2c for non profit causes and parenting workshops,
lectures and college preparedness.
The Health & Wellness Healthy Body &
Networks Mind Network

18. Specialties & Proficiency Skills
Specialties
 Brand strategy, execution and management
 Event Marketing (promotional events, trade/conventions, festivals)
 P&L responsibilities for multiple products and media brands
 Traditional print brands across multiple media platforms including online,
radio, grass roots programs and DVDs/CDs
 Sales and general management, development and training
 Financial planning, budgeting/forecasting; collections, EOY evaluations, GOH
expense budgeting
 Business development and strategic marketing/affiliations/partnerships within
health and wellness, medically related fields, education and music
 Multi-platform sales, research, marketing and creative services including -
online , print, and event sponsorships, custom publishing
 Client & consumer/customer relations, direct mail and alternative marketing
efforts, circulation management, budgeting and executions
Skills - Proficient
 Excel, PPT, Word, Office-Outlook, ACT-Sales Mgmt, Quickbooks, Adobe

19. Professional Recommendations
Howard Mandel, Author, Editor, Contributor Jazziz
“Lori Blum-Fagien, in my experience, has been a detail-oriented, take-charge businesswoman, alert to
opportunities and able to implement her skills as well as motivate other employees to accomplish results.
While working with Jazziz Magazine, for which I was a frequent contributor, she helped steer the
publication in its journalistic mission and to quick, substantial growth. She is articulate and decisive, as
well as collaborative. I'm sure she can contribute positively in a wide range of positions and
circumstances, and I urge anyone considering working with her to take her application seriously, as she
will be a powerful asset, particularly in marketing, promotions and advertising programs.”
Harold Fein, Former VP of Special Projects/Sony Music
"Lori was very professional and I found her to be an important asset in our marketing plans.“
Mike Bartlett, Marketing Manager, Acoustic Research
“What can I say, Lori is one great lady she has so much energy and get-up-and-go she leave you
breathless. I’ve know her for a while, I won’t say how long but just about the time her magazine Jazz-iz
came to market and I seen her work tirelessly to build it into a formidable force. It’s tough to build
something in a niche and sustain it for so long while keeping it credible and not deviate from the core
value. Great job Lori, it’s always fun working with you because we know you will get the job done and
done right….whatever it is.”
Kirk Whalum, Jazz Musician, Chairman, Candied Yam Music
“What a distinct pleasure it was to work with Lori Blum-Fagien. She is a creative and positive person who
leaves you smiling even if you weren't before hand. I know that she will do well in this season of life as she
brings a spirit of imagination and determination to whatever she does.”

20. Recommendations Cont’d
Jean-Pierre Leduc, A&R, Sales Mktg, Justin Time Records
“Lori Fagien is a diligent, dedicated person who is both courteous and tenacious in all her endeavors. I
would heartily recommend doing business with her, as energy and drive are essential to get any venture off
the ground. I do so with pleasure. “
Ivan Lipton, President & CEO Strawberries Inc.
“During the years when we worked with Lori Fagien and Jazziz, she consistently revealed her dynamic,
creative, and enthusiastic personality. We worked on many successful promotions together, and the
collaboration was always pleasant and professional. Lori is a highly intelligent, organized, energetic and
savvy business-person, who has a knack for realizing a marketing vision. I would strongly recommend LBB
Marketing and Lori for any marketing assignment.”
Martin Mueller, Executive Director, The New School, NYC
“Lori was an early innovator in bringing cutting edge technology and data driven concept and approach to
presenting, marketing, and advertising the field of jazz and related contemporary music.”
November 16, 2009
George Nauful, Past President Mesa Blue Moon Distribution
“Lori is one of the hardest working people I know. She is persistent, dedicated, focused, and as smart as
they come. She has a very keen sense and business savvy that arises in every situation. Lori always
delivers and gets the job done with expert precision and timing. She’s loyal and devoted but she’s also
tough when she needs to be. Lori is definitely someone you’d want on your team.”

21. Professional Networking Sites
Lori has a track record for success, as well as a bright future.
Michael Blum
I worked with Lori for several years while she was the CMO at JAZZIZ. She was a pleasure to work with, very
knowledgeable, helpful and professional.
Doug Yoel
Lori has advanced analytical skills. Can process a lot of information and make it seem easy.
Mike Bear
Lori is an inspiring leader who gets results, whether managing a team or working independently.
Evelyn Castro
Lori gives an A+ performance. Focused, driven, and constantly getting the job done.
Charles Greene
Lori Beth Blum-Fagien; JAZZIZ-Bistro & Live Music; co-founder/publisher of Jazziz magazine; a charming
person with great love for arts. ”
Maxwell Price
Lori's positive outlook and focused approach to work make her an asset. She is talented, sincere, and can
open doors with her smile !
Mark Pettey
Lori is one of the smartest people I know. Serious brain power and a true jazz lover.”
Dom Minasi