Social Computing Hvamim 2008

Social Networking theorie & praktijk My ASICS.nl case Lode Broekman HVA MIM Amsterdam, 12 september 2008

Indeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitie Social Networking ,[object Object]

Soorten sociale netwerken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Frank Janssen, Frankwatching

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends en ontwikkelingen Nu: ‘Iedereen’ is ‘ Connected’

Facebook, MySpace & Flickr: Facts & figures ,[object Object],[object Object],Bron: ComScore, www.kullin.net ,[object Object]

Azië! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: i-Research

Marktleiders in Nederland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Marc de Vries, COO Hyves ¹, o.a. FD mei,‘08 2

W3 model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Wie? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Online Identiteit - gebruikers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Rollen Bron: René Jansen, Winkwaves

W1.2: Beheerder ,[object Object],[object Object],[object Object]

W1.3: Adverteerder: olifant of kameleon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2: Waarom? ,[object Object],[object Object],[object Object],[object Object],[object Object]

W2: Onderscheidend vermogen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],bron: Tom Coates, Erwin Blom ¹

W3: Wat wordt er gedeeld, met Wie en Hoe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Toekomst social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online communities: MyASICS.nl ,[object Object],[object Object],[object Object]

Yesterday: who is our customer? ,[object Object],[object Object],[object Object],[object Object],[object Object],Retailer Customer ASICS print Sales

Today: active approach to both retail and customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Retailer Customer ASICS print Sales (e-)mail web

On site: Home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On site: Training schedules-1 ,[object Object],[object Object],[object Object],[object Object]

On site: Training schedules-2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

On site: Tools-1 ,[object Object],[object Object],[object Object]

On site: Tools-2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On site: Tools-3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

On Site: Community-1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On Site: Community-2 ,[object Object],[object Object]

On site: Monetizing ,[object Object]

Off site activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Banners/Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Adverts ,[object Object],[object Object],[object Object],[object Object]

Off site activities: Articles ,[object Object]

NU ,[object Object],[object Object]

W3 model ,[object Object],[object Object],[object Object],Verdieping, discussie, links: Propaganda , www.propaganda-online.nl

Lode Broekman Graaf Florislaan 9 1399 VL Muiderberg M +31 (0)6 811 32 975 [email_address] www.broekmanmarketingadvies.nl Broekman Marketing Advies

Social Computing Hvamim 2008

Recomendados

Recomendados

Más contenido relacionado

Similar a Social Computing Hvamim 2008

Similar a Social Computing Hvamim 2008 (20)

Más de Lode Broekman

Más de Lode Broekman (16)

Social Computing Hvamim 2008