1) The document discusses the rising costs of healthcare in the US due to chronic diseases that can be prevented through lifestyle changes like exercise, nutrition, and cognitive training. 2) It presents ZeNeurobics and 180 Wellness Coaching as solutions focused on lifestyle interventions and brain exercises to improve cognitive health and reduce healthcare costs. 3) The 180Wellness platform is described as a way for various wellness providers to connect individuals with coaches and tools to support their health goals.

1. ZeNeurobics
www.Zeneurobics.com
www.180wellnesscoaching.com
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THE CASE FOR TOP DOWN COGNITIVE
WELLNESS
• Mental Exercise
• Physical exercise
• Good Nutrition and Diet
• Good Heart Health
lcatchpole@zeneurobics.com

2. We need to take
control of our health
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Health care costs are rising to an extent that will
damage the US economy - largely due to chronic
diseases that can be prevented or minimized by life
style changes
This is a problem for individuals AND employers.

3. The Problem
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 American healthcare costs are rising so rapidly that they
could reach $4.2 trillion within ten years.
 We pay more, yet our health outcomes are worse.
 About 70% of Americans are overweight and almost 75%
of healthcare spending goes to chronic diseases that are
the major causes of disability in our society.
 Chronic diseases largely do not shorten lifespans – they
just affect quality of life and healthcare costs
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4. Improve and Prevent
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 Obesity is related to:  Cognitive decline comes from:
 Heart disease  Alzheimer’s disease
 Type 2 diabetes  Vascular dementia
 Obstructive sleep apnea  Mild Traumatic Brain Injury
 Some types of cancer
 Mild Cognitive Impairment
 Osteoarthritis
Chart of lifestyle effects & available medications on AD
US
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5. Key Thoughts
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 There is no cure for Alzheimer’s
 There is no Magic Bullet for weight loss
 Pills and potions don’t work – only time and hard work
 Genetics are part of the problem
 Your genetics can increase your risk of health issues
 BUT
 Studies have shown that life style changes can reduce your risk
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6. Your Brain is your most important organ
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 Top Down Cognitive Wellness
 Mental Exercise
• Physical exercise
• Good Nutrition and Diet
• Good Heart Health

7. Our Products and Why
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 180 Wellness Coaching
 Life style intervention with coaches to help people reach desired
wellness goals
 For every $1.00 an employer invests in a wellness program -
$5.93 is saved
 ZeNeurobics
 Brain Exercises - the missing piece of wellness today.
 Studies show that brain exercises in conjunction with general
wellness improves/preserves cognition
 180 Wellness Platform
 Our platform will be other Wellness providers ‘storefront’
 We can’t do it all. Yet we can help others address this total market of
over $300 Billion in sales

8. The 180Wellness Platform
is the Foundation
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•Wellness Coaches
Provider •AND
View •Disease Coaches
•Nutritionists
•Physical Trainers
•Physicians/Staff
Doctors
•Insurance/corporate wellness providers
Hospitals
Talk Planning Microsoft
180Wellness Health Info
Chat &
Health Vault Pharmacies
Collaboration Advice Tools Aggregation
Video
Data Insurers
Wellness
Providers
Customer Fitness Apps
& Devices
View Pinned of
interest Nutrition
health info
Self Service Apps
Wellness Information Wellness Friends
Talk, Chat, Video
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9. 180Wellness Platform Coaches Desktop
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10. Microsoft HealthVault -
The Foundation for the Complete Health Picture
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11. 180Wellness Coaching
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180Wellness Coaching:
 Wellness coaches partner with individuals to help
set and achieve specific goals to improve
different aspects of health, depending on the
client’s goals.
 Common goals include:
 Weight management
 Fitness
 Stress
management
 Improving sleep habits
 Smoking cessation
 Neurobics (brain exercise)
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12. 180Wellness Coaching
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13. 180 Wellness coaching plan
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 Consists of
 Monthly neurobics subscription
 Initial 60 minute session
 Two 30 minute 1 on 1 sessions with your coach each month
 As appropriate can convert to monthly checkup plan
 Monthly neurobics subscription
 One 30 minute 1 on 1 session with your coach per month
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14. 180Wellness ZeNeurobics
Brain Exercises
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15. Who benefits from Brain Exercises
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Demographics
 Ages 13-25 - students - want to be better test takers
 Ages 35-50 – aging parents – worried about the long term health of
their parents
 Ages 50-65 – aging workers – worried about their own health and age
related decline and disease in a competitive job market
 Age 65+ - retired workers – if they weren’t worried about cognitive
health before they will now as they see family, friends, and themselves
have issues
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16. The ZenNeurobicsTeam
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Management Team Science Advisory Board
 Lawrence Catchpole - CEO ● Angela Caveney PhD–Head of SAB
StarPound Technologies – Founder and
Chief Strategy Officer Enterprise2.0  David Wright, MD
platform (still operating) Emory University – Co-Director, Emergency Medicine
WebTone Technologies – Founder and Research, Director, Emergency Neurosciences
CTO (sold to Fidelity Information
Systems) Management Advisory Board
S1 – VP Services (IPO 1996)
Georgia Tech - B.S. Applied Biology, EE ● John Baumstark – CEO Suniva
minor Over 25 years in early- and late-stage private
and public companies. Multiple billions in
● Angela Caveney PhD – Chief investor returns, including one IPO and two
Scientist (Neuropsychologist) company sales
University of Michigan Adjunct Research
Assistant Professor , Department of  Mitch Gilstrap - Neuvio Consulting
Psychiatry. Licensed Psychologist COO at eOn Communication– responsible for
CogState
operations /
Syntellect – VP Product Marketing
Certified Personal Trainer
Georgia Tech – B.S. Engineering
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17. 17
THANK YOU!
Time for Action
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