The management of content in higher education can make or break an institution. In today’s world of multiple streams of media all being online and potentially consumed 24/7 it is imperative that your institution’s content be provided and presented in a way that clearly conveys the information contained within the site and also provides different and convenient ways to share that same information. Content management in higher education is important for the entire university to understand. From branding and integrated marketing to social media and faculty/staff and student news and updates; serious consideration is being given to how content is organized, searched and presented online within higher education. Fully open source, well documented and supported and most importantly, FREE WordPress can be a great resource and tool for content management at the institutional level. The key to mastering the CMS and making it work for you is starting with the latest in best practices, strategic planning, tools and resources right out of the gate. But where do you start? You can read documentation and search for your solutions online, or you can learn from those in higher education that have already done it. Presenter: L. Danielle Baldwin (@LDBaldwin) Web Manager / Social Media Strategist UNCG University Relations

1. Content Management In
Higher Education
With
WordPress

2. Who/What/When/Where/Why
Who: L. Danielle Baldwin, (@LDBaldwin / LDBaldwin@uncg.edu)
Web Manager, Social Media Strategist
University of North Carolina Greensboro (NC)
What: WordPress, Content Curation, CMS
When: April 23, 2013
Where: Florida High Ed Web Conference (Gainsville, FL)
Why: To share information about WordPress and how you
can use it to manage. organize and share your content across
multiple platforms and sites.

3. Defining Content Curation
"[Curation is] the act of continually
identifying, selecting and sharing the best
and most relevant online content and
other online resources on a specific
subject to match the needs of a specific
audience"
Ann Handley
Co-author, Content Rules
http://www.contentrulesbook.com/
http://www.annhandley.com/

4. Content Curation:
What it is / What it is not
Content Curation is:
● the next level of bringing added value to your readers
● making decisions on content that provide visitors with a source for
reliable, interesting, valuable information that they can trust
● effective when done right and offers your readers the best of all
worlds, (interesting, educational, entertaining, useful, actionable)
● about quality over quantity
● organically SEO rich if done right (no need to "puff up" your content
with fillers and nonsense)
● about sharing content that falls in line with your
department's/university's message, objectives, initiatives and goals

5. Content Curation:
What it is / What it is not
Content Curation is not:
● just about aggregation of information (misses the point)
● all about the numbers. The numbers are all about the content you
create
● not always good for SEO (when you value quantity over quality,
search engines and your readers may penalize you for it)
● the act of setting your site or blog on "auto-pilot." It is still your
responsibility to make the decisions on the content and provide a
personal touch to what information you decide to gather or create for
your site
● mysterious, hidden or sensationalized - transparency is key
● is not social sharing - also about conversations and engagement

6. The 9 C's of Content Curation
Concentrate your efforts on searching for/creating the best content
you can. Talk about what you know best - first.
Collect information, links, multimedia, images, etc. to accompany your
content - this enhances the great content you already have
Cull (edit) longer stories down to 300 words or less, complex ideas
into bullet points and popular subjects into fully developed ideas
Curate news worthy of readership, think about what is relevant
Creativity filter out stories that are redundant, irrelevant or boring-put
your best ideas forward first and foremost

7. The 9 C's of Content Curation
Character (voice) content should show professional personality-
bring your voice to the content in a real, honest manner
Communicate (consistently) define topics you wish to cover
and cover across all of your media outlets online and offline (print)
Cultivate (Community) don't forget external audiences,
surrounding campus community, parents, students, faculty and staff -
anyone could be reading your content - write it like you know that
Call (to action) It doesn't hurt to ask your readers about content
from time to time, what they would like to see, what they like, don't like
and if they can contribute anything to the conversation

8. How does WordPress fit
into the process of
content curation?

9. WordPress Fast Facts
WordPress powers over 72.4 million websites around the globe
● the most widely used and popular CMS in existence
● responsible for over 14.7% of the top 1,000,00 websites in the world
● powers 48% of the top 100 blogs as ranked by Technorati
● boasts more than 37 million global searches every month
● 22 of every 100 new domains created in the US are running
WordPress - over 352 million people view more than 2.5 million
pages in an average month on WordPress
● many social media networking and multimedia publishing platforms
are tightly integrated with WordPress
● WordPress garners the biggest market share when it comes to
comparable content management systems with a share of over 53.8%

10. With that much market
share and reach - no one
can deny the power of
WordPress as a CMS
(not even you)

11. WordPress is hearts,
rainbows and puppies!
Courtesy of http://www.isitedesign.com/insight-blog/10_11/cms-pain-assessment

12. Why use WordPress for
managing content?
● Provides a way to create a "living" website with Dynamic
content that can be changed, updated organized and
categorized
● Has features and themes that are Optimized for mobile and
other small screens right out of the box
● Provides content creators with automatic social sharing of
their content across multiple social media platforms with one-
click
● Provides the ability to create both pages (for a full website) and
posts (for blogging capabilities) at the same time - no need for
multiple applications
● Ability for scheduled publishing post-date content to show up
at some date in the future (or past)
● Provides a simple and basic workflow for managing and
creating content

13. ● Ability to easily include multimedia such as audio, video,etc
● built in excellent SEO
● Ability to create, share and subscribe to feeds based off of posts,
categories or tags
● advanced search capabilities for reader (can search not only on
page title but actual post/page content, image names and
descriptions, multimedia and more
● WYSIWYG based content editor built into the CMS
● fully customizable via plugin, code extension, themes and widgets
created by third party developers to provided added features and
functionality to a WordPress site
● provides access for multiple users/content publishers
● manages public site comments to pages and posts
● easy way to manage user roles, privileges and access to certain
parts of a WP site (frontend and backend)

14. Tools to help you manage
content in WordPress
WordPress integrated tools for organizing and presenting content
● categories
● tags
● multiple customizable menus
● feeds
WordPress Plug-ins
● EditFlow
● Yoast SEO for WordPress
● Relevanssi
● Wordpress Popular Posts
● Storify
● Google drive

15. Integrated WordPress tools
● Categories
Categories provide a helpful way to group related posts
together, and to quickly tell readers what a post is
about. Categories also make it easier for people to find
your content. Categories are similar to, but broader
than, tags.
(think "big picture")
● Tags
Template tags are used within your blog's Templates to
display information dynamically or otherwise customize
your blog, providing the tools to make it as individual
and interesting as you are.
(think details, specifics, "small picture")

16. Integrated WordPress tools
● Feeds
A web feed (or news feed) is a data format
used for providing users with frequently
updated content. Content distributors
syndicate a web feed, thereby allowing users
to subscribe to it.
(think Google Reader)
● Customizable Menus
WordPress allows you to create multiple
navigational menus for your site based off
posts, pages and categories

17. WordPress plugins
● EditFlow (http://editflow.org)
A plugin that allows you to communicate and
collaborate with your content creation team
inside WordPress.
Some of the features of the plugin are:
Calendar, Custom Statuses, Editorial
Comments, Editorial Metadata, Notifications ,
Story Budget, User Groups

18. WordPress plugins
● Yoast SEO (http://yoast.com/wordpress/)
A plugin that allows you to edit and improve
the information that shows up in and is upon in
search engines such as Google, Bing, and
Yahoo.
Some of the features of the plugin are:
Post titles and meta descriptions, Meta data
editing, breadcrumb enhancements, permalink
cleanup, sitemap creation assistance, RSS
enhancements

19. That's all folks!
Questions? Comments?
Tweet me!
@LDBaldwin
#sgfl2