Local Offline Will Set-Up Your Online Presents. http://localofflineconsultant.info/

1. The Next Communication Channel:
Mobile Marketing and Beyond
Title slide
The Rise of the Mobile Connected Restaurant / Club

2. Quick Stats

3. Connect with Your Potential Clients
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,
Exactly When You Want
YOU CAN REACH YOUR CUSTOMERS
And Right When They are Hungry!
WHENEVER YOU WANT, WHEREVER THEY ARE
FREE Appetizer Next Visit
Text RESTAURANT to
55469
Re
sta

4. 72% of Americans text message
across all demographics
67% of customers would like to
receive mobile alerts or reminders
Twice as many people Text Message
than own a Television set
82% of Americans do not leave the
house without their cell phones
CTIA 2009

5. Example Point of Sale Display
Table Tent/ Talker

6. Text Call to
Action
KEYWOR
D
(CHANGES
)
SHORTCODE
(STAYS THE
SAME)
Live Demonstration Receive
RESTAURAN to 55469 to “Try
Text RESTAURANT55469
T FREE
it onAppetizerphone Now!”
your Next Visit
When client texts,
They are entered Deli
Into the database! Righ ver Coup
t to t
Offe he p on
h
t quick r can ex one!
55 469 auran ly to
enco ire
p
To: : rest repe
at vi urage
G si t
MS
TEXT MESSAGING 101

7. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Mama DeLuca: Free Johnnies Italiano: Happy 75th Street Brewery: Buy
Cheese stix w/ purchase Hour prices tonight and any Steak entrée this
of any Large Specialty this tomorrow w/ code weekend and receive $3
week only, exp. 3/11, mb8932, show msg 2 OFF, limit 2 per table call
Reply STOP 2end redeem, exp. 3/29 Reply for reservation
STOP 2end (816)223-8584 Reply STOP
2end

8. (Example of Return-on-Investment on a small scale)
1,000 4% or Higher
Customers Redemption Rate Average
in your on Promotion or Transaction
database Coupon
Restaurant Industry ranges between 4-13% redemptions on Mobile offers
and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers walking in for Lunch or Dinner?
$15 average ticket? $600

10. The Mobile World 101
3 Components to Database Building
1. Point of Sale
Get Cashiers, Hostess, Servers to tell customers to Text-in for a great55469
To:
instant deal; Place banners, signs, table tents, or a card inside the MSG: food
check presenter and build 10-20 customers per day into your
database!
3. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the Mobile Number
Mobile database from the web
5. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.

11. Point of Sale Options
(Every Customer that walks in the door should be offered the
opportunity to “Text” in for some great sounding deal,
Text QUESO to 55469 promotion, or opportunity.
Get an Instant text-coupon right back to
your Phone. Not valid with any other
offers,Show message to redeem, msg Table Tents, Buttons on staff, Bag Stuffers, Window displays,
and data rates May apply.
flyer inside check presenter, are all options to promote;
1. A Free entrée, appetizer, or $5 OFF next visit!
(These instant coupons for next visit frequently will be a
minimum purchase coupon that expires within a couple
Panchero’s: Free Chips and weeks)
Queso next visit w/ purchase
of any Burrito. Show msg to
redeem exp. 10.31. code
3. An Instant discount or Free item THIS VISIT!
745xlt. Reply STOP 2end
(Some restaurants have great success with their servers
offering an instant free cheese dip, breadsticks, or
softdrinks to encourage instant database growth)
3. A chance to win a great prize!
Goal:
(Sweepstakes type offers generally perform more poorly, yet
Build a Database of 10-15 People
can work if promoted correctly)
per day for future Loyalty Marketing
– Get 2 or 3 additional transactions
from them this year!

12. Capture W Traffic into Database!
eb
Panchero’s: Reply w/ your
email to this message to
complete your entry, plus
watch for great deals from
us! Reply STOP 2end
Donate NOW! Enter Mobile Number
Enter mobile number
Send to my Mobile Phone
Beauty Brands Secret Sale!
Text BEAUTY to 72727

13. Capture W Traffic into Database!
eb
Panchero’s: $3 OFF your next
purchase of $15 or more,
expires 3/22/11, code mb
98983, watch for more great
deals! Reply STOP 2end
Instant Coupon for $3 OFF
Donate NOW! Enter Mobile Number
Type in your Mobile Number
And the Environmentally
Friendly Coupon will be
Sent Right to your Phone!
Enter mobile number
Send to my Mobile Phone
Beauty Brands Secret Sale!
Text BEAUTY to 72727

14. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon drops,
radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ FliermessageShow aon the
to yourText-
Studies
stays
Text PANDA to 55469
Potential Customer’s handset! cell-phone an average
Our Menu Right to Your Phone!
And get your environmentally friendly coupon
of 12 days.
right on your phone. Must Text 2 receive!
Just Text OVERSTUFFED to 72727 =
Plus Get Your Instant Coupon Right to This means additional
Your Phone! exposures to your
audience
Instantly Deliver:
•
Pictures More Conversion = 5-10% Increase in Overall Customer base
•
Coupons YOUR
•
Links to Website COUPON Once Customers engage off of Traditional Broadcast they are
•
And more HERE! Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
And right when they are hungry equating to NEW CUSTOMERS!

15. Send Promotions to your Database to do More
Than Just Coupon!
•
Increase Social Network Followers •
Capture Email
•
More Transactions per year •
Support Causes
Ted’s BBQ: Facebook Exclusive Burrito Panchero’sDonuts willare at the Fair
Jan’s Gift Cards be
Special just posted, “Like Us” this weekend taking donations
the best gift! Click here and
NOW for even more VIP To Complete your entry for a for March of Dimes, come by our
be finished shopping.
treatment. Reply STOP 2quit chance to Win Free Burrito’s for http://xmaspanch.wap and get some
booth and donate
a year, reply with your email great Breakfast! Reply STOP
Reply STOP 2quit
address and watch for future 2end
great deals! Reply STOP 2end

16. Contact John Smith
Jcube Mobile Marketing Consultant
www.mobilemarketingsoulutions.info
Erving Johnson
P. 514-553-0642
consultantbiz21@gmail.com