Key features of Web 3.0 •  Need relevant info & help •  Not aware of creating & consuming info •  Forget about device & focus on content

1. Marc
A.
Majers
Leading
Hands
Through
Technology
@leadinghands

2. Key takeaways
• What is Web 3.0?
• Why should I care?
• What steps do I take?
@leadinghands

3. @leadinghands

4. What is it?
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5. Key features of Web 3.0
• Need relevant info & help
• Not aware of creating & consuming info
• Forget about device & focus on content
@leadinghands

6. Evolution of web
• Web 1.0 “read-only”
users consume information
• Web 2.0 “read-write”
(syntax) users create
• Web 3.0 "read-write-delete-update"
(semantic) users consume not aware cause everywhere - AI
@leadinghands

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15. The mainstream
adoption of cloud
and semantic
technologies will turn
the internet into a
‘ubiquitous utility’.
- Boris Motusic
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17. Why should you care?
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18. Any where, any device, any media
Your information is everywhere.
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19. Three laws of marketing physics
• Reason to Believe - Why should you believe it? Is it real?
• Dramatic Different - Why should you care?
• Overt Benefit - What's in it for me?
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24. Why steps do I take?
@leadinghands

25. Usability's job is to
research user
behavior and find
out what works.
Usability should also
defend users' rights
and fight for
simplicity.
– Jakob Nielsen
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26. @leadinghands

27. 1) Invest in testing user experience
• A/B - Two against each other
• Trial - Try new for first time
• User - One-on-one
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28. Testing user experience is a competitive
advantage. If you want to break an Olympic
Record, you need to test new techniques.
Fosbury flop:
What new test
could be the gold
medal winner?
@leadinghands

29. 2) Be S.M.A.R.T. Online:
• Share information responsibly
• Monitor your time and surfing habits
• Avoid bad neighborhoods
• Remain calm
• Think family first
@leadinghands

30. Marc
A.
Majers
Leading
Hands
Through
Technology
@leadinghands