Leanconf 2014: the agony of lean startup by tristan kromer
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Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
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Leanconf 2014: the agony of lean startup by tristan kromer
- 4. Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk BEHAVIORS Calls to remind husband for errands Help coordinating errands, manage kids, keep things running Have time for herself Feel like she has life under control NEEDS & GOALS “to clone herself” Working mom 34 years old Lives in Walnut Creek, works in San Jose Married, 2 kids Household income is $150k / year DEMOGRAPHICS
- 9. Product / Market Fit Storyboard Channels Customer/UserValue Proposition Relationships Designed by: Date: Version:Designed for: : TriKro LLC Lean Coaching and Innovation Ecosystem Design Product/Market Fit Storyboard by TriKro LLC is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Based on a work by the Business Model Canvas by Business Model Foundry AG Storyboard Metrics Resources & Partners GrasshopperHerder.com
- 15. ! Experiment Herder Template* by TriKro LLC! (For S.M.A.R.T Experiments: Smart Measurable Achievable Relevant Timely) Learning Goal! !What do we need to learn?! What is our riskiest assumption?! What is our one priority? Hypothesis! !Is it falsifiable?! Is it specific?! Is it causal? e.g. If X then Y! Is it Relevant to the learning goal? Metric! !Qualitative or quantitative?! Is it actionable?! Is it Measurable? Fail Condition! !!!!If this happens,! our hypothesis is clearly false! wtf,s!! !!!!If this happens, stop!! Experiment is broken, retro! Experiment! !How will you collect the data?! Is it Specific?! Is it Achievable?! !Link to any supporting documents Time Box! !Is the experiment Timely?! Can we get data faster?! Would less data be sufficient?! Is the retro in our calendar? Start End Retro Result! !What happened?! What data did we collect?! Anything unexpected? Next Step! !Pivot or persevere?! Another experiment for this goal?! Do we need to clean up? Designed by: TriKro LLC - Lean Coaching and Innovation Ecosystem Design! The Smart Experiment Template by TriKro LLC is licensed under! a Creative Commons Attribution-ShareAlike 4.0 International License Designed for: Designed by: * Templates are bad,! make your own!
- 18. • 5 second tests • Comprehension • Conjoint Analysis • Data mining / market research • Surveys* (closed) • Smoke tests • Video • Landing page • Customer Discovery Interviews • Contextual inquiry / ethnography • Data mining • Focus groups* • Surveys* (open ended) • Solution interview • Contextual inquiry / ethnography • Demo pitch • Concierge test / Consulting • Competitor Usability • Picnic in the Graveyard • Paper prototypes
- 31. The Agony of Lean Startup
- 41. Who’s in the team?
- 48. 1. They have a problem. 2. The know they have a problem. 3. They are looking for a solution. 4. They have or can get a budget. 5. They have a makeshift solution.
- 50. How do we lean the team?
- 56. This presentation by TriKro LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License excepting those images where other copyright holders are noted. Based on a work at http://GrasshopperHerder.com.
- 57. GrasshopperHerder.com @TriKro The Taxonomy of the Lean Startup ANTI-Pivot
- 58. The Cast $$ (probably you) An entrepreneur An investor Dad $$ (probably yours)
- 59. The Blind Pivot woosh! Aha! Here it is!
- 60. The Assisted Blind Pivot You got it! Trust me... I’m a lean startup expert!. woosh!
- 61. The Stealth Pivot We’ve changed our product. What’s your product? I can share that under NDA. What’s was the product? Can’t tell you.
- 62. The Buzzword Pivot We’re not investing in social networks anymore. We’re making Facebook for Hamsters! Here’s ten million. It’s gamified augmented reality mobile.
- 63. The Trust Fund Pivot We’re not investing in social networks anymore. We’re making Facebook for Hamsters! Screw you. I’m bootstrapping.
- 64. The Statistically Significant Pivot 53% of our users said they’d purchase hamster products if it came with a flying car! Here’s ten million.
- 65. The Launch Date Pivot Great! I’ll wait to see traction before investing! We’re launching tomorrow! Actually... I just wrote an algorithm on a napkin that I keep hidden and need 12 months to build it. Here’s ten million.
- 66. The Superstitious Pivot Yes, but according to the Startup Genome Project we need to pivot 2.7 times and we’ve only pivoted once. How do you do a 7/10th pivot? Do you have Product / Market Fit? We are now a social network for amputee octupi. Here’s ten million.
- 67. The Superstitious Pivot The Startup Genome Project also says neck scarfs never go out of fashion so we’ll be selling neck scarves. Here’s another ten million.
- 68. The Hipster Pivot Octupi are so last week. It was so tedious. How’s the traction with the octupi? You need a COO to relieve you of executive burden. We are now passionately focused on marsupials.
- 69. The Hipster Pivot Also...neck scarves are now out of fashion. Crap.
- 70. The Friends and Family Pivot GET A JOB!
- 71. GrasshopperHerder.com @TriKro The Taxonomy of the Lean Startup ANTI-Pivot