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Media Languages
By Lucy Abbott and Liam Wild
Roland Barthes
Barthes (1915-1980) was a
French literary theorists,
philosopher, critic and
semiotician. He explored a
diverse range of fields and he
influenced the development of
schools.
Codes Theory
Barthes stated texts as, “a galaxy of
signifiers, not a structure of signifieds; it
has no beginning; it is reversible; we gain
access to it by several entrances, none of
which can be authoritatively declared to be
the main one; the codes it mobilizes extend
as far as the eye can read, they are
indeterminable… the systems of meaning
can take over this absolutely plural text, but
their number is never closed, based as it on
the infinity of language…”
What does this mean?
• The text is like a tangled ball of threads.
• The thread needs to be unravelled.
• Once unravelled, we encounter an absolute
wide range of potential meanings.
• We can start by looking at a narrative in one
way, from one viewpoint, one set of previous
experience, and create one meaning for that
text.
• You can continue by unravelling the narrative
from a different angle and create an entirely
different meaning.
The ‘Five Codes’
Barthes narrowed down the action of a text into Five Co
• The Hermeneutic Code (HER)
• The Enigma/Proairtic Code (ACT)
• The Symbolic Code (SYM)
• The Cultural Code (REF)
• The Semantic Code (SEM)
The Hermeneutic Code (HER)
Is the way the story avoids
telling the truth or revealing all
the facts, in order to drop
clues in through out to help
create mystery.
The Enigma/Proairetic Code (ACT)
The way the tension is built
up and the audience is left
guessing what happens
next.
The Semantic Code (SEM)
(Voice of the person)
The semantic code points to any element
in a text that suggests a particular, often
additional meaning by way of connotation
which the story suggests.
Connotation = Cultural/underlining
meaning, what it symbolises.
The Symbolic Code (SYM)
(Voice of symbols)
This is very similar to Semantic Code,
but acts at a wider level, organising
semantic meanings into broader and
deeper sets of meaning. This is
typically done in the use of antithesis,
where new meaning arises out of
opposing and conflict ideas.
The Cultural Code (REF)
(Voice of science)
ence wider cultural knowledge, mora
Claude Levi Strauss
Born: 28 November 1908
Brussels, Belgium
Died: 30 October 2009 (aged 100)
Paris, France
Levi-Strauss was a French anthropologist
and ethnologist and his work lead up to his
development in the theory of structuralism.
He has been known worldwide as the “father
of modern anthropology”.
Levi-Strauss studied hundreds of
myths and legends all around the
world and from that he found out
that humans make sense of the
world, people and events by seeing
things and using binary opposites.
He also discovered that narratives
are arranged around the conflict of
binary opposites.
Binary Oppositions
Explanation of binary opposition
TRISTES TROPIQUES
He believed that the
“savage” mind had the
same structures as the
“civilized” mind and
that human
characteristics are the
same everywhere.
These observations
culminated in his
famous book ‘Tristes
Tropiques’.
Examples of Binary
Opposition in Narrative
GOOD / BAD
HERO / VILLIAN
FEMALE / MALE
HOT / COLD
FIRE / ICE
BLACK / WHITE
PEACE / WAR
MAN / NATURE
STRONG / WEAK
ATTRACTIVE / UGLY
GOOD / EVIL
YOUNG / OLD

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Roland barthes levi strauss pp

  • 1. Media Languages By Lucy Abbott and Liam Wild
  • 2. Roland Barthes Barthes (1915-1980) was a French literary theorists, philosopher, critic and semiotician. He explored a diverse range of fields and he influenced the development of schools.
  • 3. Codes Theory Barthes stated texts as, “a galaxy of signifiers, not a structure of signifieds; it has no beginning; it is reversible; we gain access to it by several entrances, none of which can be authoritatively declared to be the main one; the codes it mobilizes extend as far as the eye can read, they are indeterminable… the systems of meaning can take over this absolutely plural text, but their number is never closed, based as it on the infinity of language…”
  • 4. What does this mean? • The text is like a tangled ball of threads. • The thread needs to be unravelled. • Once unravelled, we encounter an absolute wide range of potential meanings. • We can start by looking at a narrative in one way, from one viewpoint, one set of previous experience, and create one meaning for that text. • You can continue by unravelling the narrative from a different angle and create an entirely different meaning.
  • 5. The ‘Five Codes’ Barthes narrowed down the action of a text into Five Co • The Hermeneutic Code (HER) • The Enigma/Proairtic Code (ACT) • The Symbolic Code (SYM) • The Cultural Code (REF) • The Semantic Code (SEM)
  • 6. The Hermeneutic Code (HER) Is the way the story avoids telling the truth or revealing all the facts, in order to drop clues in through out to help create mystery.
  • 7. The Enigma/Proairetic Code (ACT) The way the tension is built up and the audience is left guessing what happens next.
  • 8. The Semantic Code (SEM) (Voice of the person) The semantic code points to any element in a text that suggests a particular, often additional meaning by way of connotation which the story suggests. Connotation = Cultural/underlining meaning, what it symbolises.
  • 9. The Symbolic Code (SYM) (Voice of symbols) This is very similar to Semantic Code, but acts at a wider level, organising semantic meanings into broader and deeper sets of meaning. This is typically done in the use of antithesis, where new meaning arises out of opposing and conflict ideas.
  • 10. The Cultural Code (REF) (Voice of science) ence wider cultural knowledge, mora
  • 11. Claude Levi Strauss Born: 28 November 1908 Brussels, Belgium Died: 30 October 2009 (aged 100) Paris, France Levi-Strauss was a French anthropologist and ethnologist and his work lead up to his development in the theory of structuralism. He has been known worldwide as the “father of modern anthropology”.
  • 12. Levi-Strauss studied hundreds of myths and legends all around the world and from that he found out that humans make sense of the world, people and events by seeing things and using binary opposites. He also discovered that narratives are arranged around the conflict of binary opposites. Binary Oppositions
  • 13. Explanation of binary opposition TRISTES TROPIQUES
  • 14. He believed that the “savage” mind had the same structures as the “civilized” mind and that human characteristics are the same everywhere. These observations culminated in his famous book ‘Tristes Tropiques’.
  • 15. Examples of Binary Opposition in Narrative GOOD / BAD HERO / VILLIAN FEMALE / MALE HOT / COLD FIRE / ICE BLACK / WHITE PEACE / WAR MAN / NATURE STRONG / WEAK ATTRACTIVE / UGLY GOOD / EVIL YOUNG / OLD