Social Media Marketing for Rural Business - Keynote Speech at the Connecting Rural Business Women conference in Beechworth Vic May 2013. Presentation covers facebook strategy, mobile apps for business, putting rural business online.

1. Rocket Your
Rural Business Online
Keynote Presentation
Connecting Rural Business Women
Conference
Beechworth 6 May 2013
Leanne Isaacson
Inspiring Growth 360

2. Discover….
O The steps I took to put Currency Creek
Fine Fodder online and now have a
database of 980 people….
O How I created a Facebook fan page
and got 15,000 fans in less than 6
weeks….
O How Mobile Apps for Small Business
can put you ahead of your
competition…

4. Milang

6. My Early Steps
O Got first computer in 1991 – 20 meg hard
drive – dos operating system
O First email address in 1997 – undertook
Cert 3 in IT -- ONLINE – dial up
14,400kbps
O Internet in infancy – taught Internet to
Rural Communities in 2000

7. My Online Journey
O Won Flexible Learning Leaders
Scholarship in 2004 ($30,000 scholarship
including OS)
O Began using WEBINARS 
O In 2006 created Inspiring Growth to help
others

8. Ramping it Up!
O In 2008 undertook Online Marketing
Workshop and became hooked!
O Created Currency Creek Fine Fodder

9. Last 18 Months
O 2012 attended World Internet Summit
O Facebook – 20,282 fans
O Mobile Marketing – creating mobile apps
O Linked-in – 7007 connections
O Webinars
O Twitter – 1 account 45270 followers

10. Current Times
O Working with Rich Waterman in London
coaching some of his clients in online
technology

11. Case Study –
Currency Creek Fine Fodder
O Decided on our Brand – Currency Creek Fine
Fodder
O Researched & registered a Domain Name (URL –
Universal Resource Locator) with keyword in title
www.lucernehayforsale.com.au
O Purchased hosting & set up a basic website using
their free templates

12. Tracking & Measuring
O Set up a Google Analytics Account –
www.google.com.au – added code to webpages
O Saw how many visits I was getting to my website
so decided I had better improve it!

13. Outsourcing & List Building
O Outsourced - Posted website redesign project on
Elance www.elance.com
O Some graphics designed from Fiverr www.fiverr.com
O Had opt-in form put onto the site connected to an
Autoresponder - www.aweber.com
O Google Adwords Advertising – PPC (pay per click).
Set budget and maximum amount paid per click. To
drive traffic to site.

14. Video & Surveying
O Created video put on site as well as Youtube
Channel
O Have built a list of 975 subscribers – which are in
my Aweber autoresponder - I can email at any
time
O I created a survey using Survey Monkey
www.surveymonkey.com.au to gain more
information about subscribers.

15. Future Plans
O Run Webinars with Horse Information
O Create Membership Site
O Regular emails to Subscriber list with a range of
horse information and products.

16. Case Study Facebook –
I Love My Horse Today
O Created Facebook Fan Page in Horse Niche
O Created initial posts
O Purchased Facebook advertising for fans –
targeted advertising costing 4 cent per click
O Purchased Photos from www.rf123.com
O Post between 3 & 5 times per day
O Ensure each post has a call to action

17. Case Study Facebook –
I Love My Horse Today
O View Facebook Fan Page
www.facebook.com/i.love.my.horse.today

18. Mobile Apps for Small Business

19. Mobile Industry
O The growth of the mobile industry is incredible
O In just over 3 years, over 20 billion apps have
been downloaded between iPhone and
Android devices.
iPhone sales
in millions

20. Growing Numbers
O Over 500,000,000 Android phones have been
activated
O Over 300,000,000 iPhones have been activated
O Android owns 47% of the U.S. smartphone market
O iPhone owns 29% of the U.S. smartphone market

21. Why Mobile?
O FACT: Customers are using mobile to find
your competition.
O Source: Google "Understanding
Smartphone Users," 2011

22. Mobile Searches on Valentine’s Day
O Google released data in February 2013 showing that:
O In the U.S., 62% of total searches for popular national chain restaurants on
Valentine‟s Day occurred on high end mobile devices or tablets.

23. Mobile Business App Industry is Headed for
$50 Billion
O A New Report from Strategy Analytics
shows 200 million mobile workers will be
using mobile business apps in 2013.
O Predicts that the revenue associated with
these mobile business apps will increase
from $25 billion in 2012 to almost $50
billion by the end of 2017.
O Article on Mashable
http://mashable.com/2013/01/15/mobile-
business-apps-worth/

24. Embrace the Technology
O The growth of mobile is great for small
businesses but they need to embrace the
technology and expand further.
O They need to develop QR codes, mobile
websites, and mobile apps for their
customers.

25. Reasons Smalls Businesses
Can't Ignore Mobile
Connect with Customers Anywhere
O Having a native mobile app or mobile
website allows a small business to
connect with customers at any time.
O Whenever customers want to interact with
your business, they can
O Fewer barriers there are to interaction, the
higher your sales will go

26. Reasons Cont.
Drive Customers to the Store and Keep
Them There
O 70% of people contact a business after a
search on their mobile device
O If your business‟s mobile site appears among
search results, and is easy to browse,
chances are good that you‟ll be getting more
store traffic and leads from it.
O If not, you may be somewhat invisible to
customers that are out and about.

27. Reasons Cont.
Avoid Lost Business and Get
Recommendations
O Bad mobile experiences are expensive to
small businesses.
O 57% of users won‟t recommend a business if
they don‟t like the business‟s mobile site.
O 66% won‟t return to the site if it gives them
trouble.
O 40% will ultimately head on to a competitor
site.

28. Reasons Cont.
Grow Your Business
O Mobile search queries have grown by a
factor of five in the last two years.
O Small businesses that go mobile ahead of
others can expect to enjoy a share of new
business that is larger than their ordinary
market share.
O Mobile represents a huge new arena of
opportunity.

29. Mobile is TAKING OVER
Mobile is projected
to overtake fixed
computer access to
the internet.
http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy-
pinterest-up-4000-amazon-up-30-android-top-smartphone-more/

30. Australian SMB’s
Data from Sensis E-Business Report
2012

31. Data from Sensis E-Business Report 2012

32. Australian SMB’s
Data from Sensis E-Business Report 2012

33. Android and Apple Dominating
O In March 2012 62.9% of new phone
acquisitions were Smartphones
O Google had a share of 58%, while
iPhones made up just over 26% of new
smartphones
O In Australia the proportion appears to be
more Apple than Android…

34. Information
O App can display
O Information on services
O Restaurants menu (text or PDF)
O All locations visible in Maps
O One click calling
O Events and more…

35. Links to social networks
O Customers can link to your social media pages.
O Increase Facebook fans.
O Increase Twitter followers.
O Approximately 40% of
social media users
access their accounts
through mobile devices

36. Loyalty Coupons
O GPS coupons
O When at your location, customers
can „check in‟ and receive bonuses.
O QR code coupons
O Used to replace stamp cards.
O Increase customer loyalty!
28% of customers reported that
they are “Extremely Likely” to
increase their visits to a business
if they have a loyalty reward card
for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty
Monitor Study)

37. Live Updating
O Take full control over your apps content!
O App can update
O Display special events
O Specials of the week/day
O Loyalty coupons
O Image gallery
O Everything inside
O the app!

38. Push Notifications
O Update your customers instantly
O Special offers, updates, happy hours.
O Push notifications break the barrier
between you and your customers.
O Included completely FREE.
O Compare to SMS
Otexting plans
on average cost
O~$200/month

39. Many Other Great Features

40. Pricing
O Professional app design & set up fee: $750
O Monthly hosting fee: $50/month
O UNLIMTED Push Notifications
O UNLIMITED App Downloads
O ~$50,000 Value – Seriously!

41. What I have covered
O The steps I took to put Currency
Creek Fine Fodder online…
O How I created a Facebook fan page
and got 15,000 fans in less than 6
weeks….
O How Mobile Apps for Small
Business can put you ahead of your
competition…

42. How I can Help You
O Book your FREE Strategy Session
O Rocketing Rural Business Online
4 week Ignition program
O Mobile App & Mobile Website Design
O Join Inspiring Growth 360 free
membership

43. For Further Info…
O Contact Me Anytime!
Mobile: 0408 698 519
O Email:
leanne.isaacson@inspiringgrowth360.co
m
O Connect on LinkedIn: leanneisaacson
O Connect on Facebook:
leanne.isaacson.sa
O Connect on Skype: leanne.isaacson01
O Connect on Twitter: leanneisaacson
O Visit our website at:
inspiringgrowth360.com