Creating e-learning content that people want to buy

1. By Diane Clarke
The Learning Network:
Creating content people want to buy

2. The Learning Network
• An online hub for healthy food for
children
• A place to share best practice and
practical solutions
• Creating a national ‘voice’ for
children’s food

3. Who is it for?
Everyone who works in children’s food!
• Schools – head teachers, school business
managers, catering managers, lunchtime
supervisors, school cooks, school staff
• Local authorities – staff responsible for
school food contracts; staff working in
procurement, children’s services, early years,
education, Health and Wellbeing Boards
• Early years – nurseries, pre-schools,
childminders, children’s centres
• Public health professionals – health
visitors, midwives, school nurses, obesity
leads
• Caterers

4. The usual suspects

5. Meeting a need
• Feedback from schools and other
stakeholders
• Surveyed more than 600 people
• Huge response

6. What they told us
Budget cuts
Time poor Travel
restrictions
Supply
cover

7. Charitable objectives
We will utilise technology to create
a step change in the way adult
education is delivered in the UK.
Learning Pool gives you
smarter e-learning at better
value. How do we do it? By
providing inspiring content,
clever technology and a
fantastic support team.
That’s how we became the
UK’s biggest e-learning
community.

8. It wasn’t a piece of cake
How do we fund it?
Who’s going to build it?
Which content do we include?
How do we build a shop front?

9. Evidence-based expert content
Dr Patricia Mucavele,
PhD, RNutr (Public
Health), Head of Nutrition
Claire Wall,
RNutr (Public
Health), Senior
Nutritionist
Laura Whiting,
ANutr, Nutritionist

10. Phase one - June 2013
• Increasing free school meal take up
• Involving parents, carers and
children in primary school food
• Involving young people, parents
and carers in secondary school
food
• Low cost and no cost solutions to
improving school dining

11. Phase two - September 2013
• Running practical cooking
clubs
• Cooking activities for people
with different abilities
• Meeting the guidelines for food
and drink in early years
settings
• Encouraging young children to
eat well
• Nutrition for early years

12. Phase three - January 2014
• Lunchtime supervisor
training
• Customer service
• School food
procurement
• Reducing kitchen and
dining waste

13. Phase four September
2014
• Meeting the school
food standards

14. Exclusive membership
• Membership fee (£32 to £108) to recoup costs
• Marketed through all channels
• Offered free memberships to key stakeholders
• Excellent feedback
• Limited sales

15. Excellent feedback
• 98.5% said that the website is user friendly
• 93.9% found the training courses useful
• 95.9% found the training courses interesting
• 72.2% will use what they have learned in their place of work
• 6% would pay the published prices themselves for the Learning
Network
• 68% would ask their employer to pay for the Learning Network, at
the published prices
• 88.5% would recommend the Learning Network to their employer

16. Can lead a horse to water…
• Sales were slower than
we had envisaged
• Individuals wanted to
learn, but couldn’t commit
• Dozens of trials but poor
conversion

17. Adjusting the recipe
• Good product
• Good build
• Great variety
• Excellent standard
• Wasn’t compulsory

18. Enhancing the product portfolio
• Sales within contracts and bids
• Whole school food approach
• Early years settings
• Complimented face-to-face training
• Accessible alternative

19. School Food Plan
• Universal infant free school meals
• Increasing school food take up
• Cooking in the curriculum
• School Food Standards

20. Building a community
• Real engagement
• Two-way exchange
• Collaborative creation

21. Ideas for the future
• Continuing professional development
• Accredited training – food hygiene
• More dynamic forums
• Regular webinars

22. Any questions?
diane.clarke@childrensfoodtrust.org.uk
Tel: 0114 299 6911