4.  Register & Come to our seminar
 Students and job seekers - Get better job
opportunities.
 SMEs (Small-Medium Enterprises)- Attain
better results at work; improved training and
education for employees
The email should begin with: Greetings to Students and
Professionals in the Field of Management,

5. 2.

6.  You can achieve better performance in your academic career or
job if you come to our seminar where you can get the advise
 Know-how offered by experts.
 By educating ourselves the effective ways of business
communication, we can further develop our work skills and
identify ourselves as professionals in key aspects of business
such as persuasion, negotiation, and customer service.

7. 3.

8.  Hanyang’s School of Business incorporates a truly global
environment of education and instruction in the field of
management and other fields associated with Business
Administration.
 By participating in seminars and other academic programs
held in Hanyang University, participants have the
opportunity to gain unique knowledge and international
experience essential for improving business communication
skills and organizational competence that are rare to find
elsewhere. (Hanyang University has one of the country’s top School
of Business with a proven track record for educational and research
excellence, so seminars from Hanyang have scarcity value)

9.  Pf. Bok Hyun Ahn as the main speaker
 Many world-leading experts in Business
Communication as special lecturers (since many
prestigious figures who command considerable authority in
the field will lead the seminars, they have better credibility as
highly desirable academic programs to take)

10. 4.

11. • Unexpected content, video
• Attractive graphics or team name
Attention
• Relevant message
• Promise of satisfaction
Interest
• Communicating unique benefits
• Building unique ‘bibim team’’s
image
Desire
• Enroll the seminar
• Conversion of call or sending messages
through online contact form.
Action

12.  Getting attention
 Building interest -> Highlight benefits
 Increasing desire -> Emphasize benefits, Focus on audience
 Motivating -> Sense of urgency

14. Come! Enjoy the seminar!
You can also be the best!

15. Thank you