We live on the border between FOG computing and the IoT Era. At this stage of technological evolution, being connected is a Darwinian issue for a product: a key element to it, to live long and prosper. Storyteller objects are already influencing the scene; classic user interaction is evolving into a continuous conversation. The incoming communication will be a relationship in which objects emerge -from the "Fog"- as real entities. // LOWRES //

1. Natural Born Storytellers
Connected Objects are
Foto:RobertoVeronese
By Leandro Agrò!

2. WHEN%

3. We%live%on%the%border%between%Cloud%FOG%compu7ng%and%the%IoT%Era.%%
At%this%stage%of%technological%evolu7on,%being%connected%is%a%Darwinian%
issue%for%a%product:%a%key%element%to%it,%to%live%long%and%prosper.%%%

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WHO%
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UX#Internet#of#Things#
IxD%
AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%
2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!

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FRONTIERS
CONFERENCES
UX#Internet#of#Things#
IxD%
AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%
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Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!

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Agrigento%

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IMMORTAL%ART%

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THE%BENCHMARK%(Beauty%is%everywhere)%

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TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%%
SCIGFI%is%more%present%and%accessible%than%actual%science)%

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Technology%is%fast%(the%sandbox%without%Temples,%Pyramid,%etc.)%

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UX#
Internet#of#Things#
3D%Environments%
IxD% AI,%Virtual%Assistants%
EyeGTracking%Design%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
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Eclectic Studio
45+ people from 16 Countries

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2014: 85% Foreign sales 65% US East Coast

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RESPONSABILITIES/
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Interac7on%Design%Research%%
Product%&%Engineering%Design%
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Interior%Design%
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Concept%Genera7on%
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RESPONSABILITIES/
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Product%&%Engineering%
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Why business loves design

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“Design(isn't(just(about(
shapes(or(pixels(anymore.(
Design(is(the(process(that(
shapes(product(behaviours,(
communi<es,(companies(
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worlds.”(
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Design%is%an%explora7on%

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Full%of%humanity%and%beauty%%

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Design%is%(also)%a%process%
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thinking
Desirability%/%Feasibility%/%Viability%

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Service#Design#
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Design%shapes%business%

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Money%*%Design%
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((((((((((((((((((((((((devoured(Doblin,(2nd(
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Aqua(Media,(Banyan(Branch(
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Wipro Digital acquired(DesignIt(
acquired(Fjord(
acquired(Lunar(
acquired(Adap<ve(Path(
• Reassuring%bigGco%since%the%
previous%millennium.%
• Providing%a%step%by%step%design%
theory%that%ensure%a%pre]y%
good%result%also%to%talentless%
companies.%
• Predictability%illusion%(feeling%
in%control).%

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Wipro Digital bought(
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bought(Fjord(
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The%WHY,%behind%the%why?%

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Cultural%Shi_%
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Every%Tool,%service,%business%that%
jump%in%the%digital%technology,%start%
to%follow%Moore’s%Law:%%
%
%
Accelera7on%changes%everything.%%
Peter Diamandis
http://www.youtube.com/watch?v=E9wFXHYJgdo

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Digital%technologies%are%pushing%
consumeriza7on%and%mul7plying%touchpoints.%%
38
Everything jumps to the consumer without passing
through military or professional steps
The contact point between a
specific product/service and a
person that want to have/use it.

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Connec7vity%changes%everything%
not%only%decentraliza7on%but%also%interdependence%%
39
Fluid experience
Instant Gratification
Dematerialised Interaction
Social Induction

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The%INTERNET%OF%THINGS%bridges%both%the%
physical%and%digital%worlds,%permicng%the%power%
of%the%internet%to%reach%everywhere%humanity.%

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Most(recent(human’s(genera<ons(have(a(totally(different(
rela<on(with(technologies(with(respect(to(any(ancestor.(
%
Since%1800%technologies%evolved%slower%than%average%
human%life,%while%now%–in%the%space%of%a%single%lifeG%
we%saw%cogni<ve%technologies%grow%in%a%singular%way.%

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Cognitive tools Mental#models#
Challenge

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///%Storytellers%///%Connected Objects are Natural born

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We%evolve%sharing%stories/

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People%expecta7ons%are%shaped%by%
consumer%technologies.%%
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Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your eyes open?

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Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools we use (George Basalla)
Do you want to share this picture with your friends?
Mutual Influence, induced need, inception,

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What is real? Who is the artist

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Technologies%are%shaping%us%through%the%
connected%(cogni7ve)%devices%we%are%using/

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From%memories%coGcrea7on%to%%
automa4c/memories#and%autonomous/stories/

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Collec4ng/Data%
Connected%objects%are%usually%
smart%enough%to%play%a%behavior.%
For%example,%take%a%detec7on%
(measure%something)%each%7me%
that%a%trigger%is%ON,%or%a%picture%
shot%every%X%minutes,%etc.%
Automa7c%memories%are%very%
powerful!%
Automa>c#memories…#

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Fitness%bracelets%records%what%we%do%every%day.%
This%extended%memory,%visualized%through%
dashboard,%is%able%to%make%our%behavior%
measurable%and%more%understandable.%%
At%the%same%7me,%the/new/“automa4c,/visual/and/
mathema4cal”/language/of//these/automa4c/
memories/is/already/part/of/a/brand/new/kind/of/
storytelling./
Organizing/Data%
Visualizing%informa7on%is%already%
a%first%picture%of%a%story.%
The%right%visualiza7on%is%
powerful%way%to%influence%users.%
Automa>c#memories…# Your%dashboard%is%a%representa7on%of%you.%
You%are%your%dashboard.%
You%might%desire%to%achieve%a%be]er%result.%
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/
Proac4ve/Panorama%
!
Androids%examine%every%picture%
you%take%GandG%it%proac7vely%
assembles%a%“Panorama”%
without%your%request.%
Automa>c#memories…#

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Proac4ve/Panorama%
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Automa>c#memories…#

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Build/the/story/%
One%click!Movie!trailer!
Families%started%to%collect%
and%record%their%special%
moments%in%a%brand%new%
way,%that%is%actually%
influencing%their%life7me%
memories.%%
Automa>c#memories…#

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knightscope-k5
We all are cyborgs
Mission Critical autonomous machines observing us
Skin & hearth

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Storyteller#objects#are#already#influencing#the#scene;#classic##
user#interac>on#is#evolving#into#a#con>nuous#conversa>on.##
The#incoming#communica>on#will#be#a#rela>onship#in#which#objects#
emerge#Hfrom#the#"Fog"H#as#real#en>>es.%

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People’s%interac7on%with%technology%may%seem%
predictable%enough,%but%it%is%not%100%%true.%
29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 58

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Ar4ficial/neural/networks,/or/'ANNs’//%
Google's%ANNs%are%programmed,%through%an%
endless%stream%of%similar%photos,%to%
recognize%objects%within%images%by%their%
dis7nc7ve%characteris7cs.%%
Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant%
birds%and%bears%while%a%village's%houses%have%
become%cars%and%trucks%
http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-
eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html

60. © DESIGN GROUP ITALIA 60KK:%Take%in%mind%“what%technology%wants…”%

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///%Design%Rules%///%Design#rules#for#a#highly#networked#Hpost#cloud#compu>ngH#world.##

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1. Evolving%design%tools,%to%evidence%
exis7ng%objects'%emergent%behaviors%
%
2. %Infusing%behaviors%(in%any%object)%that%
might%evolve%according%the%connected,%
decentralized,%interdependent%era.%%%

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64. 64
IoT%DESIGN%
It’s/all/about/People/&/Trust%
Desired%Posi7oning%
Actual%Posi7oning%

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IoT%DESIGN%
It’s/all/about/People/&/Trust/
Technology/Opera7on%%
Driven%
Marke7ng/Campaign%
%Driven%

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IoT%DESIGN%
It’s/all/about/People/&/Trust%
#
1.#Expression#of#Brand#values#in#space#
2.#Smart#use#of#tech#trends#
3.#Rela>on#instead#of#isolated#interac>on#
#
#
BRAND#ADHERENCE#
INTEGRATED#SYSTEM#
CUSTOMER#ENGAGEMENT#
BRAND#ADHERENCE#

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1. Evolving%design%tools,%to%evidence%
exis7ng%objects'%emergent%behaviors%
%
2. %Infusing%behaviors%(in%any%object)%that%
might%evolve%according%the%connected,%
decentralized,%interdependent%era.%%%

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Inspired%by%Asimov%
Every/object/must/know/STORIES#
the%History%of%its%past%(how%it%is%made,%where%it%
was%produced,%how%it%is%used)%and%its%future%(as%
it%is%disassembled,%valued%in%its%parts,%recycled,%
disposed%of).%
%
Laws for Makers%

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Every/object/must/be/SENTIENT#
Every%object%should%know%something%about%the%
world%around%it%through%sensors,%or%at%least%
know%when%and%where%it%is%used.%
Inspired%by%Asimov%
Laws for Makers%

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Every/object/must/be/SOCIAL#
Every%object%must%be%able%to%communicate%and%share%
its%status%across%social%networks%used%by%humans,%
"par7cipa7ng"%in%their%social%rela7onships.%
Inspired%by%Asimov%
Laws for Makers%

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///%Conclusion%///%

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Placing%an%object%in%a%pocket,%in%a%car,%on%a%
desktop%or%in%customers’%homes%means%
building%a%personal,%biGdirec7onal,%
“alwaysGon”%communica7on%channel.%

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%Aesthe7c%of%trust%plays%a%huge%role%in%the%
design%of%these%new%behaviorGbased%
Smart%tools%
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Consumeriza7on%evolve%consumers’%habits.%
People%expect%BEHAVIOURS%(not%just%features).%
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Every%Object%should…%
G%know%stories%
G%Be%sen7ent%%
G%Be%social%

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Leandro%Agrò%
Grazie!!
Gmail,%Skype,%Flickr,%Twi]er:%@leeander%
www.designgroupitalia.com%
Maker%IoT%Tech%Benchmark%
Download(the(classifica<on,(PDF/
IoT:%The%Smart%Objects%Age%
Download(the(white(paper,(PDF/
Natural Born Storytellers
Connected Objects are

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IoT%STORIES%
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