Introducing the idea of crowdsourcing Ecology, WideNoise -designed by from WideTag Inc- was awarded and mentioned by NYTimes into the top10 IoT product in 2009.

1. WideNoiseSocial environmental noise spime
Inc.
Infrastructure for an Open Internet of Things

2. Why WideNoise?

3. TODAY TOMORROW
Mobile 2.0: iPhone + Android.
Social electronics.
Social networks as aggregators.
Shift from hardware to software.
Connected objects and sensors will
evolve in a global realtime Internet
of Things.

4. Both machines and people are required as core elements of the next
generation infrastructures.
The Internet of Things will be anticipated by an Advanced Mobility
phase where mobile phones are equipped with sensors.

5. SPIME = SPace + tIME
A new category of objects
aware of their surroundings.
(SPACE) POSITION:
(TIME) MEMORY:
COMMUNICATION:
SENSES:
GPS
Local + Cloud
Near Field + Internet
Hardware sensors
Bruce Sterling defined a spime as:

6. What is WideNoise?

7. Noise is pollution as well.
We live surrounded
by all kinds of sound
around us.
We are accustomed
to this continuous
background noise.
Still, we feel relieved
when that stressful
noise disappears.
An often ignored form of pollution.

8. WideNoise helps you
better understand the
soundscape around you.

9. WideNoise is an early form of SPIME.

10. Distributed on the
Apple App Store

11. How is WideNoise designed?

12. Simplicity
Ergonomy
Green
CORE DESIGN DRIVERS:
Social

13. Reading UI designed
to be nice and to aid
comprehension of
noise.
Reporting UI calibrated
to minimize “test”
behavior and fake
results.
Appealing, but not too much to harm the results.
Ergonomy

14. See with your own
eyes the noise
around you.
Read the
aggregated noise
data from all the
world.
Share the noise
you’re getting on
social media.
WideNoise raises awareness on noise pollution.
Green

15. Take a noise
sample.
The data is social, shared in the cloud.
Social
blogs

16. Everything happens at the push of a button.
Simplicity
Noise
analysis
GPS
Location
Cloud
uploading
Social
sharing
Seems simple... because it’s designed to be simple.

17. Each sound level is represented
as a symbolic noise emitter:
10db 20db 30db 40db 50db 60db 70db 80db 90db 100db 110db 120db
Nobody knows how much noise is “65db”,
but everyone knows the noise level of a TV!

18. A sleeping cat and a
green hue: living
here will be nice.
A TV and a yellow
hue: I will stay just as
long as I need to.
A car and an orange
hue: I will probably
try to avoid this area.

19. What is the platform?

20. Platform Order of
PCs ~ 108
Mobiles ~ Humans ~ 109
Spimes > 1010
WideNoise is a spime: it’s based on the next
generation computing paradigm.

21. A platform optimized for extremely large
sensor networks and massive data collection,
supporting distributed parallel data processing.

22. WideNoise
SPIMES
WideSpime
CLOUD PLATFORM
Social Networks
INTERNET
Data Aggregators
INTERNET
Semantic Web
INTERNET

23. All the generated data can be analyzed and re-aggregated.

24. Who designed WideNoise?

25. Davide
Casali
Aaron
Brancotti
Leandro
Agrò
Roberto
Ostinelli
Design & Visual & UI Development
Design & Audio Development
Vision & Design
Platform Design & Development
Luisella
Brustolon
Visual

26. Who talks about WideNoise?

27. Core77.com
DESIGN MAGAZINE (USA)
2009-01-27

28. NYTimes.com
NEWS (USA)
2009-08-10

29. Reuters
NEWS (ITALY)
2009-08-19

30. TheDailyBit.net
TECHNOLOGY MAGAZINE (ITALY)
2009-08-27

31. CNN.com
NEWS (USA)
2009-09-17

32. ReadWriteWeb.com
TECH NEWS (USA)
2009-12-08

33. Twitter
SOCIAL NETWORK (WORLD)

34. widetag.com/widenoise
FOR MORE INFO:
Inc.
Infrastructure for an Open Internet of Things
widetag.com