User-driven companies are likely to do well in the new economy, but they must start from the inside by engaging employees in the same way. This was a talk I gave at Next09 in Hamburg

1. User-Driven?
a contribution to Next09 and its
discussion of ‘sharing’, May 2009
www.headshift.com
Lee Bryant, May 2009

2. ( if this talk was user-driven,
I would be asking questions,
not standing here showing off,
pretending I know something )

3. what do we mean by user-driven?

4. User-centred product design

5. User-driven innovation

6. the open source movement as a model

7. can we think beyond user
“involvement” and ‘bake in’
a more participative
approach to business?

8. Is user-driven innovation meaningful
or just a surface activity?

9. Digg, Dell and Potato Crisps? Any more?

10. Digg, Dell and Potato Crisps? Any more?

11. Digg, Dell and Potato Crisps? Any more?

12. is this enough?

13. how do companies
talk to customers?

14. mass production, marketing, segmentation

15. CRM: we do not value you or your call

16. VRM: a user-driven alternative?

17. but the times they are a’changin’

18. Downturn exposes costly models

19. Flat, responsive structures will win

20. Shared business models look good

21. what is the goal of a company?

22. Sustainable income, status or plunder?

23. taking the long view:
pillage != social status

24. Older models of trading networks

25. (Hamburg and the Hanseatic League)

26. Corporates with a social mission?

27. Even banking used to be a profession

28. ...before it descended into plunder

29. To be user-driven,
you must be people driven

30. No point being open at the edges...

31. ... if you treat your staff like machines

32. user-driven starts with your own
people - they must be ‘drivers’ too

33. Harnessing people power
inside and outside

34. Allow your staff to be human too

35. Let them engage with customers

36. We need consistent people values
throughout the business

37. what will successful companies
of the future look like?

38. (cc) http://www.flickr.com/photos/yuan2003/403643949/
The ecosystem is everything...

39. Create shared meaning & purpose

40. Trust your network to support you

41. lee@headshift.com
http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative
Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/notsogoodphotography/503637906/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/erix/2657100921
http://www.strategylab.dk/news/danish-programme-for-user-driven-
innovation/
http://en.wikipedia.org/wiki/File:Extent_of_the_Hansa.jpg
http://www.flickr.com/photos/49024304@N00/298075222/
http://www.flickr.com/photos/gentiane/2752064974/sizes/o/
http://lh5.ggpht.com/_T2nVQ-Ml0xY/SNOxKSzQhgI/AAAAAAAAEuw/
XQeFy-mPsvk/image-5.jpg
http://www.enabledbydesign.org
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-
at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.flickr.com/photos/jurvetson/52581560
http://www.usdesignstudio.co.uk/freerange.html
http://www.flickr.com/photos/schoschie/8821223/
(cc) http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.flickr.com/photos/dplanet/94442623/