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Social Media Marketing Myths

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Lee Hopkins
Lee Hopkins

How Social Media has changed the business communication landscape. A presentation to MBA students at UniSA, Adelaide, South Australia

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Marketing Social Meedja Lee Hopkins UniSA – 6th August 2009
http://www.youtube.com/watch?v=I6IQ_FOCE6I
of what you think you know about social media is wrong
I just got used to the World Wide Web and now you’re telling me that this thing is ‘evolving’ ?!?!?
Grumpy Old Men
¾ of Australian consumers use social technologies ¼ create their own content
http://www.youtube.com/watch?v=TLZ9JpvitUQ
13, 191
! Social Media Ethos Truth Trust Transparency Accountability
! Online advertising Australians hate SocNet adverts
Source: http://www.forrester.com/Groundswell/profile_tool.html
Your reputation is what Google says it is Allan Jenkins Communication Analyst
2.0 Coos Bay
2.0 Coos Bay
of what you think you know about social media is wrong
of all statistics in presentations are made up
http://www.youtube.com/watch?v=FPqHt4LpyKY
Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Thank you for paying attention
Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least staying awake
Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Or at least not snoring...
Lee Hopkins Lee Hopkins.net / Lee Hopkins.com Loudly
Social Media Marketing Myths

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