Presentation I gave at the BMA Carolinas monthly meeting on November 20, 2013. Given the wide range of experience in the room, I covered some fundamentals while also pointing out some of our most recent innovations, including Sponsored Updates, Showcase Pages, and Intro.
3. The LinkedIn Network
Global Footprint
UK
259M+
Registered members as
of October 29,2013
38%
4M+ DACH
4M+
France
6M+
Spain
YOY
Member Growth
68%
Of LinkedIn members are
outside of the USA
30M+
NL
13M+
+
Students & Recent College
Graduates on LinkedIn
Italy
5M+
5M+
Canada
8M+
Europe
57M+
USA
84M+
EMEA
74M+
Brazil
15M+
S. Africa
2M+
APAC
46M+
UAE
1M+
India
21M+
SE Asia
8M+
Singapore
1M+
Australia
5M+
(Fastest growing demographic)
@leelasrin
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5. What’s in it for you?
% of social media traffic
to corporate sites
Comparison of social
platforms for lead gen
LinkedIn
Facebook
Twitter
Other
Source: Investis Audience Insight Report, Q3’13
@leelasrin
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25. As with other social platforms, incorporate visuals to
drive engagement
98% higher comment rate
YouTube video links drive a 75% higher share rate
Images result in a
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25
26. Be the world’s most interesting company on LinkedIn
•
•
•
•
Be concise and snappy
Include a clear CTA
Consider thoughtful questions
Develop an ed cal; mix it up
@leelasrin
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27. THE IDEAL
TEXT
PULSE (LINKEDIN TODAY)
GOOGLE ALERTS
PRODUCT LAUNCHES
INDUSTRY
PUBLICATIONS
INDIVIDUAL BLOG
THOUGHT LEADERS
PHOTO
POP CULTURE
INTERNAL COMMUNICATIONS
YOUTUBE
HIRING TEAM
HUMOR
@leelasrin
28. We all need a little humor. Even in a professional context.
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29. RESULTS
Sponsor the good/ important stuff
144 clicks 5,012 clicks
10x impressions
700 webinar attendees
Strong ROI
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30. now also part of the LinkedIn family
Rich | Viral | SEO
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30
31. A few “classic” paid solutions I’m not covering today
Premium
Display Ads
Sponsored
InMail
Self-Service
Ads
@leelasrin
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