Social Media will change the landscape of organizational structure and business process, in all functional areas, not just Marketing and Communications.

1. Re-Imagine
The Organization
With Social Media

2. Re-Imagine
HR R&D
Manufacturing
Finance
Sales Legal
oh yeah, Marketing too.

3. All of these functions
have one key element
in common...

4. Decision Making

5. Decision Making is simple,
it has two parts:

6. Gathering
and
Choosing

7. Choosing belongs to the one
accountable for the outcome.
Same as always, no change
1
here.
1
Choosing is not a democratic process!

8. Gathering, on the other
hand is a brand new ball
game...

9. Gathering is a function of how
information flows in to, out of
and through an organization.

10. Traditionally
organizations have
tried to control
these information
flows.

11. That time has passed!

12. The Internet, in general,
and
Social Media, in particular,
are circumventing
traditional structures and
processes.

13. The gathering process can no
longer be limited to
quot;what the executive team knowsquot;,
or
quot;what the brand team knowsquot;.

14. The gathering process now
has to focus on
quot;what the stakeholders
knowquot;!

15. Decision makers need
to give stakeholders a
voice in the decision
process...

16. ...and that voice cannot
be controlled.

17. For most organizations this
means new behaviors,
new structures
and new processes.

18. Now is the time to
Re-Imagine
the Organization.

19. Presentation by:
Lee White
E Quint Consulting
lee@onclearwater.com