Building Your Personal Brand
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This document discusses building a personal brand through education, experience, networking, and marketability. It emphasizes that authenticity, platforms, understanding customers, and providing value are important for a great brand. Personal brands are built through storytelling and social media engagement. Developing a unique perspective and competitive advantage are keys to growing one's brand.
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Building Your Personal Brand
- 1. 1
- 2. I need to remember that I’m a winner. I need to remember that I am better than everyone else. Bulletproof tiger, man. - Kenneth J. Powers 2
- 3. My Brand Take what you do seriously, not yourself. 3
- 4. 4
- 5. 5
- 6. What is a brand? 6
- 8. Catalyst A logo is not a brand A resume is not a personal brand 8
- 9. What makes a great brand? Authenticity Platform + Ecosystem Voice-of-the-Customer Value 9
- 10. Authenticity Snow Porn 10
- 11. Platform + Ecosystem Teach, Don’t Sell 11
- 13. Value Democratize Design 13
- 14. What do people look for in a Brand? Warmth, Competency 14
- 15. Your brand Ed Ex Nt Mk Education Experience Network Marketability 15
- 16. Ed Education Not just formal education 16
- 17. 17
- 18. Ed Education Not just formal education Fox vs. Hedgehog 18
- 19. Flux The era of Generalists 19
- 20. EdEducation the MBA vs. the MFA Design as a competitive differentiator 20
- 21. Ex Experience Professional + Volunteer + Other Experience vs. Experiences 21
- 22. Nt Network 22
- 23. NtNetwork “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” 23
- 24. Nt Network “The value of our network is a function of our willingness to share it” Alliances vs. Weak Ties 24
- 25. I We The sum is greater than the parts “An individual’s power is raised exponentially with the help of a team (a network)” 25
- 26. MkMarketability Entrepreneurship vs. Intrapreneurship Know your target audience Benchmark 26
- 27. 27
- 28. Growing your personal brand What makes you unique? Competitive Advantage 28
- 29. The start of all great marketing is to have a great product. - Guy Kawasaki 29
- 30. You, The Permanent Beta Today is Day 1 30
- 31. Do you know you? The Best-Case Scenario 31
- 32. Storytelling has never been more important Experience Design 32
- 33. What is social media? Narcissism 2.0 Genuine, Provide Value, Remarkable 33
- 34. 34
- 35. 35
- 36. 36
- 37. 37
- 38. 38
- 39. Retweet, Link2, Communicate 39
- 40. Update permissions and/or “de-Otis” your profile 40
- 41. Context is King 41
- 42. Still relevant, 140+ characters 42
- 43. Your world, in pictures 43
- 44. Aggregating 44
- 45. Know the niches 45
- 46. You are what you… Read, Post, Tweet, Recommend, Criticize, Tag, Comment, etc. 46
- 47. 47
- 48. Questions? 48
- 49. Thank You! about.me/jasonloehr | jloehr@gmail.com bit.ly/ISUbrandyou 49
- 50. Be Curious about.me/jasonloehr | jloehr@gmail.com bit.ly/ISUbrandyou 50
Notas del editor
- How difficult it is to be simple. – Van Gogh (Doesn’t appear they’re trying hard) – The duck on the lakeGreat brands adapt – You should toDisruption
- They listen. Have a foundation for learning. When to listen and when NOT to listen.
- Blinding glimpse of the bleeding obvious
- If customers don’t need or want the product, they won’t buy it.
- TED
- In the story, what I am/was responsible for.
- Would have lost $110 million in box office returns without heavy ad push. Growth beyond the core audience.
- The rule of 150. Help first to grow relationships, your network.
- The rule of 150. Help first to grow relationships, your network.You are not a hoarder. 3 degrees for business vs. 6 degrees for kevin bacon
- Outside-In vs. Inside-out
- We were bornentrepeneurs
- Don’t force it!
- Don’t force it!
- Stay hungry, stay foolish