2. A Bit About Myself
Graduated
Software
Engineer
Mehdi Mehni : Growth Product Manager & Startups Advisor
2001
Found
Code
System
2003 2006
Move to
Canada
2010
Found
ViralNinjas
2014
Merge with
Sociable
Labs
Move to
Silicon Valley
HotSpot Shield
2015
Mentor at
Founder
Institute
2016
GPM
Téo Taxi
mehdi.mehni@gmail.com
https://www.linkedin.com/in/mehdimehni/
3. What are the goals behind creating a product?
Growth
● Market Fit
● Success
● Be profitable
and more ...
How?
4. How and who usually is developing a product?
Stakeholders Product Owner Developers
8. Product
Roadmap
● How can we be agile with that?
● What if new opportunities come up?
● What if we need to make
improvements to something we just
shipped?
● Does it push our whole roadmap
off? Will we seem unreliable?
● How do we communicate this?
● How to integrate our KPIs into the
roadmap?
9. Stop Delivering Features! Deliver Results!
Feature is not the Goal, it's the WAY that
you can achieve your Goal!
16. Prioritizing Backlog by Scoring Ideas
● Traffic (1 bad — 5 good) : How many users will see it?
● Impact (1 bad — 5 good) : How big is the improvement you can
bring to the feature or the flow?
● Ease (1 bad — 5 good) : Can this be tested within hours, days,
weeks or months?
19. Conclusion ● Define and measure company’s and
product’s KPIs.
● Make the key results of OKRs… key
results.
● Drop the roadmap, use the backlog.
● Prioritize ideas with a score.
● After each test, log results and
define next steps.
● Reprioritize the backlog based on
KPIs