LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly. In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents. First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation. Have fun!

1. Profile
an ALL-STARBuilding
Learn how to set up a power profile and
network your way to success with LinkedIn.
Digital
Profit
Club
2014
#7

2. WHY?
Since my Facebook and other social media
sites are doing great.

3. • Friends
• Back
yards
• Party
• Casual
• Fun

4. • Business
• Office
• Boardroom
• Suits
• Professional

5. The Old Way To Do Business

6. LinkedIn
operates
the
world’s
largest
professional
network
on
the
Internet
with
more
than
300
million
members
in
over
200
countries
and
territories.
Professionals
are
signing
up
to
join
LinkedIn
at
a
rate
of
more
than
two
new
members
per
second.

7. CREATE
A
POWERFUL
AND
COMPLETE
PROFILE
LinkedIn
suggests
that
having
a
completed
profile
provides
you
with
a
40%
greater
chance
for
networking
success.

8. DIFFERENT
LEVELS
OF
PROFILE
STRENGHT

9. 1. Upload
a
Professional
image.
A
professional
image
is
essenIal
on
LinkedIn
when
you
are
making
the
first
impression
with
your
contacts.
Kept
all
your
party
photos
on
Facebook
or
Flickr
;
not
on
LinkedIn.

10. 1. Upload
a
Professional
image.

11. 2.
Create
a
Compelling
Headline
You
have
120
characters
at
the
top
of
your
profile
to
describe
what
you
do
to
the
world.
Use
a
brief
descripIon
with
a
direct
benefit
to
grab
their
aOenIon.
Don’t
just
put
your
job
Itle.
No
one
care
if
you
are
a
CEO
or
GM
unless
they
understand
what
benefits
you
are
bring
to
them.

12. 2.
Create
a
Compelling
Headline

13. 3.
List
Your
Current
PosiRon
&
Past
PosiRons
Complete
the
“Summary”
SecRon
+
Use
descripIve
keywords
that
you
quoted
in
your
headline
if
possible,
and
be
sure
to
describe
your
role
for
each
posiIon.
Keyword
selecIon
is
a
criIcal
on
SEO,
make
sure
the
keyword
is
included
in
your
wriIng.
Photos,
videos
and
other
external
links
are
encourage
to
maximize
the
aOracIon
of
your
current
&
pass
achievements.

14. 3.
Complete
the
“Summary”
SecRon

15. 4.
Complete
the
“Skills
&
ExperRse”
UIlize
customer-­‐focused
keywords,
as
these
are
the
terms
that
will
help
you
show
up
in
search
results
within
LinkedIn.
Get
your
friends
and
contacts
to
endorse
your
skills
&
experIse
by
you
endorsed
them
first.

16. 4.
Complete
the
“Skills
&
ExperRse”

17. 5.
Give
RecommendaRons
First
Request
recommendaIons
that
can
be
displayed
on
your
profile.
The
best
way
to
receive
recommendaIons
is
to
first
give
them!
Hint:
You
will
need
at
least
three
recommendaIons
in
order
for
LinkedIn
to
label
your
profile
“complete.”

18. 5.
Give
RecommendaRons
First

19. OPTIMIZE
YOUR
PROFILE
TO
GET
FOUND
BY
CONTACTS
LinkedIn
is
a
SEO
friendly
website,
by
adding
relevant
keywords
that
your
target
markets
may
search
for
to
your
headline,
summary,
and
specialIes
secIons
shall
gave
you
an
advantage.

21. 1. Edit
your
Public
LinkedIn
URL
An
example
is
my
personal
LinkedIn
URL,
hOp://www.linkedin.com/
in/yourname.
Such
customizaIon
will
opImize
your
LinkedIn
profile
to
show
up
in
search
results
on
major
search
engines
when
someone
searches
for
your
name.

23. 2.
Include
a
Link
to
Your
Twi_er
Profile
You
can
have
more
than
one
TwiOer
account
listed.
Give
your
audiences
an
addiIonal
method
to
use
to
connect
with
you!
**
Under
the
“websites”
secIon
of
your
LinkedIn
profile,
you
can
list
up
to
three
URLs.
Make
sure
you
have
all
your
websites
and
blogs
linked
up
too.

24. Apart
from
adding
your
TwiOer
account,
Blog,
Website,
Facebook;
now
you
could
too
include
your
WeChat.
Scan
your
WeChat
QR
Code
to
link
and
sync
LinkedIn
and
WeChat.

25. GET
PLUGGED
IN
WITH
LINKEDIN
APPLICATIONS
•
SlideShare
•
Reading
List
by
Amazon
•
My
Travel
and
Events
•
WordPress
or
Blog
Link
•
Polls

26. NETWORK
OPTIMIZATION
Building
network
is
essenIal
on
your
business
success.
Connect
with
your
direct,
first
degree
network
by
uploading
your
contacts
from
email
addresses.
Then
you
may
add
interesIng
people
from
your
immediate
network.
Or
using
the
“Advance
Search”
opIon
to
search
people
whom
you’d
like
to
connect.
Join
Groups
That
Your
Target
market
joins
This
will
give
you
a
genuine
opportunity
to
interact
with
individuals
of
those
groups
and
will
help
you
increase
your
visibility.
People
will
start
to
contact
you.

27. LINKEDIN
GROUP
The
power
of
LinkedIn
Groups
shouldn’t
be
underesImated.
The
purpose
of
LinkedIn
Groups
is
to
allow
those
with
similar
interests
to
come
together
to
discuss
and
share
news
on
the
topics
that
mutually
interest
them.
You
can
either
choose
a
group
that
interest
you
to
join,
interact
with
the
group
members
on
a
common
topic/discussion;
or
create
your
own
group.
LinkedIn
Groups
presents
a
discussions
board,
where
it
is
possible
to
post
a
link
to
a
web
arIcle
of
interest
or
simply
engage
in
a
conversaIon.

28. How
to
Use
LinkedIn
to
Market
Yourself
Here
is
an
overview
of
things
you
should
take
advantage
of
while
markeIng
yourself
on
LinkedIn.
•
Give
Before
Asking
for
Favors
Instead
of
asking
people
to
give
you
a
recommendaIon,
why
don’t
you
give
it
to
someone
first.
Give
a
recommendaIon
to
someone
you
had
work
with,
a
colleague,
a
client…
they
too
will
give
you
back,
•
Make
Your
InteracIon
Personal
Every
Ime
you
send
an
invitaIon
to
connect
with
someone,
make
it
personal.
Take
out
anything
generic,
and
make
it
as
personal
as
possible.
That
way
the
person
will
remember
who
you
are,
and
will
be
more
likely
to
follow
up
with
you
if
you
contact
that
person
in
the
future.

29. How
to
Use
LinkedIn
to
Market
Yourself
•
Connect
to
Everyone
You
never
know
where
an
opportunity
or
big
breakthrough
can
come
from.
Connect
to
as
many
people
as
possible
on
LinkedIn.
If
you
only
share
ideas
with
those
you
know
and
don’t
branch
out
to
connect
with
new
people,
then
you
will
only
know
about
a
limited
amount
of
opportuniIes,
and
the
same
people
who
you
talk
to
on
a
daily
basis
will
be
helping
you
connect
with
the
same
limited
network.
•
Create
a
Call-­‐To-­‐AcIon
Ager
compleIng
your
profile
and
connecIon,
create
a
Call
to
AcIon
for
your
fellow
profile’s
visitor.
People
need
a
clear
direcIon
on
what
to
do
next
ager
reading
your
profile.
A
URL
link
to
your
website
could
be
a
quick
pointer
on
what
next
or
enclosed
your
email
/
contact
under
the
summary
column,
so
people
can
have
a
quick
access
to
you
instead
of
searching
everywhere
try
to
figure
out
where
to
a
hold
on
you.

30. LINKEDIN
IN
CHINA
China
being
one
of
the
world
largest
economic
market,
the
business
opportunity
there
is
massive
and
LinkedIn
is
one
of
the
very
few
western
social
media
networks
which
can
be
access
in
China.
Should
you
like
to
engage
with
any
business
people
or
company
in
China
and
showcasing
your
profile
to
all
these
potenRal,
then
connect
yourself
with
the
Chinese!

31. • Professional Profile only
• Complete all the columns
• Connect with others
• Give recommendation
• Join group(s)
• Interact appropriately
• Utilize LinkedIn Apps

32. Thank
You!
LEIK
HONG,
LEOW
Business
TransformaIon
Coach
leow@leikhong.com
my.linkedin.com/in/leikhong
@leikhong