16. www.leilaniestebat.blogspo
t.com
1. Segmenting Consumer Markets:
Behavioral
Target
Market
Unaware Aware
Not tried
Negative
opinion
Neutral
Favorable
Opinion
Tried
Rejector
Not Yet
Repeated
Repeated
Loyal to
other Brand
Switcher
Loyal to
Brand
Light user
Regular
User
Heavy User