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Prototyping Information Architecture

A talk I gave for World IA Day in Bristol in 2013 describing how the way I have worked has changed dramatically over the years and how I've moved from abstraction to the concreteness of prototypes.

Prototyping Information Architecture

  1. 1. P ROTOT Y P I N G I A World IA Day, Feb 2013 Leisa Reichelt @leisa
  2. 2. In the olden days...
  3. 3. ABSTRACTION (I)hurts people’s brains
  4. 4. ABSTRACTION (II) is hard to care about
  5. 5. ABSTRACTION (III)requires your best ideas when you know the least
  6. 6. problem solving is squiggly
  7. 7. HOW I WORK NOW- get a multidisciplinary team quickly, let them contribute. - sketch to HTML, stay out of photoshop - real content, prototype/testing content - multiple prototypes (test lots of ideas, don’t commit) - quickly test both qualitative and ‘active’ use - let stakeholders ‘touch’ your ideas - iterate, the more quickly to learn more. - only document what you really need to.
  8. 8. WHO I DO THIS WITH: - start ups - large, tech conservative organisations- large, security conservative governments (so, basically, anyone)
  9. 9. HOW I GET TO DO THIS? just ask.‘this is the way I like to work. it works well. can we try it?’
  10. 10. PROTOTYPING BEATS ABSTRACTION
  11. 11. BE MAKING NOTDOCUMENTING what does it feel like?
  12. 12. DON’T WORK ALONE a small team is best -you (UX/IA)- 1 or 2 FE Developers (UX Developers?) - Content Prototyper - BA / Project Mgr - Visual/Graphic Designer - 1 or two Back End Dev
  13. 13. PROTOTYPING CHANGE making it new things less scary
  14. 14. SHOW DON’T TELLa design principle AND a way of working
  15. 15. EXPERIMENT IMMEDIATELYembrace experimentation design with data
  16. 16. HTMLPROTOTYPING say no to Axure.
  17. 17. CONTENTPROTOTYPING content is crucial.experiment with content
  18. 18. STRUCTURING CONTENT winning with a CMS
  19. 19. WHAT’S MY DELIVERABLE? how to document a prototype
  20. 20. CONCEPTUAL MODELSa little bit of abstraction is sexy
  21. 21. PROTOTYPESare PERSUASIVEexcite your stakeholders
  22. 22. MOMENTUMcreate the impression of progress
  23. 23. STRATEGY LIVES IN DELIVERY not in meetings
  24. 24. THIS MEANS YOU. find a way to be squiggly.
  25. 25. HAVE FUN :)warning: prototyping may be addictive
  26. 26. THANK YOU. @leisa
  27. 27. IMAGE CREDITS http://www.etsy.com/listing/7961139/rock-paper-scissors-note-cardshttp://www.brianvellmure.com/2012/07/18/leveraging-social-business-gamification-for-organizational-/ flow/#.URVQZ6X5OkI http://royalcss.com/sitemap-generator http://amolife.com/image/images/stories/Animals/cute_funny_animals_50.jpg otherwise, images are my own.

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