The resource that our regions have in greatest abundance is their wide open spaces. That resource can be harnessed to deliver significant and sustainable revenue in the expanding market for visitors who are looking for a special type of experience. Visitors commonly travel between our larger commercial sites, unaware that the regions they pass thorough hold locations of immense interest that warrant an extended stay. There are countless undocumented sites of geological, environmental, cultural heritage, historical and agritourism interest that are known by our local communities but are not currently leveraged to drive sustainable tourism experiences in our regions. It is proposed to harness the power of local community organisations to build a national register of all these sites and present those to visitors through a map and GPS enabled mobile App. The project will build connections between common interest groups across regions, to collate a unified network of visitor information in each domain of special interest. This presentation will explore developments of the new digital age and how that has changed the way our citizens access information. This opens an opportunity to review how we present tourism and lifestyle information as we address an increasingly time-poor audience. This presentation builds on experience in delivering a Geotourism App for the Geological Society of Australia and learnings from the geotourism workshop at the SEGRA conference in Bathurst.

1. Konect the office to the field like never before.
Collaborative Tourism Infrastructure for
Geotourism and Regional Tourism
Ken Moule – Global GBM
Digital Disruption meets Tourism

2. Konect the office to the field like never before.
Imagine we could walk through our landscape
accompanied by specialists familiar with
every aspect of the environment
• The Dream
Informed visitors will extend their visits and
build economic prosperity for our regions

3. Cultural Heritage
Food and Wine
Geotourism
Transport
Ecotourism
Multiple Themes of Interest
Renewables
• Rich and relevant visitor experience
• multiple themes of interest
• seamless national coverage
One App serving content across the nation
• Concept

4. • Project Heritage
Project Successes
• Authoritative content
• Community engagement
• The right delivery
• Standardized presentation
Geological Society of Australia – Successful App “Brisbane
History in Stone and Brick”
Project review identified needs for…
• More Themes for a wider audience
• Cohesive Narrative to hold attention
• Continuous Publishing
Moving Froward
• Widen co-operation with more groups
contributing content
• Experiences in the landscape - embrace
international Geopark values but not
restricted to park boundaries

5. • Accessing Tourism Information
Tourism Industry Sites
Focus on services not
experiences
Problem 1 – Information is hard to collate
Problem 2 – Promotion focusses on services and not experiences
Problem 3 – Digital Information is not available on location
Activity Groups
segmented by interests and
regions
Bicyclists, bushwalkers…
Government Information Sites
Hard to collate across sites
No navigable maps
Printed Materials
Yesterday’s media
Dates quickly
Expensive to distribute

6. • Accessing Tourism Information
Bespoke Apps
Problem 1 – Hard to know what apps are available
Problem 2 – Content fragmented by region and interest
Problem 3 – Expensive to build and maintain
Problem 4 – Too difficult for small projects
The Next Step - Konect Tourism
• One App across all regions and information themes
• Shared ITC Framework to minimise project costs
• Map Linked rich content and map index to other Apps and
publications
• Embrace Geological Society of Australia, like Societies and
Community Groups

7. Consolidated Network
I am here, tell
me everything
you know
Geology
Professional Societies
Points of Interest
Council - Commercial
Activities
Rock Climbers, Bushwalkers
Natural Vegetation
Botany Group
Fauna
Birdwatchers, Naturalists
Cultural Heritage
Traditional Owners
Sustainability and Energy
Special Interest Group B
As we walk through the world – what do we see and what do we miss?
• Richness of Information
Engage with communities to build the
well informed Digital Tour Guide

8. Western Walkers Group
Eastern District Council
Consolidated Network
• Seamless Geographical Coverage
Content Aggregation
across Regions and
Custodians
Everything on one map
Everything in one App

9. Consolidated Network
• Cohesive Narrative
The Great Australian Continent
• Our earth evolved over billions of years
• Geology and environment interplay to build landscapes
• Flora builds on the landscape
• Fauna reacts to the flora
• Human settlement is responds to flora, fauna and landscape
A framework for
building stories that
connect sites within
each trail
Overarching narrative with sub-stories for each trail and each site, building on the common theme

10. • Community Engagement
Community
Groups
Regional
Tourism
Authorities
Commercial
Operators
Publishing Framework
with Custodianship
Multiple partners each own and
dynamically update their content

11. • Realising the Dream
The existing Konect product has been enhanced to
deliver a shared ICT framework for visitor information
Entry forms on data
custodian desktops
Map linked text, images, voice
and video auto-formatted for
mobile
Cloud database

12. Geology
Bicycles
• Collaborative Information System The World We Walk In
• Authoritative content
• Seamless national coverage
• Rich content
1. Choose region 2. Interests
3. Download self guided tour
Community
Groups
Regional
Tourism
Authorities
Visitors

13. • A different Approach
Connect with
today’s audience
Empower
communities
Celebrate our
Uniqueness
On location access
without internet
Digital disruption
meets Tourism
Navigable
Maps
Promote the
experience

14. • Project Outcomes
Drive economic Growth for the Regions by
showcasing their wild open spaces
Geotourism, Agritourism,
Ecotourism, Cultural Heritage,
Experience Travel
Leveraging and Strengthen
communities
Improve international competitiveness
Achieve value for
tourism investment
Depth of
experience Connect with the digital age

15. • SEGRA Challenge
Engagement
Engaging with Tourism Authorities and
Community Groups (SEGRA Challenge Item 1)
Address through early engagement with 4 Local
Government groups or a Region plus the Geological
Society of Australia and similar groups
Content
Choosing themes and standardising presentation for
each theme (SEGRA Challenge Item 2)
Engage with relevant community groups
How might we develop a national tourism database of self-guided
experiences across our regions?

16. • Invitation to partner
Pilot Konect on your project
Our dream is to have professional societies,
community groups, tourism authorities and
commercial operators all contribute to the
national database of experiences
We expect to build a network of nature trails,
educational walks and diverse experiences
across the countryEmbrace the digital age and
get ahead of the pack

17. Ken Moule
Chief Executive Officer
Global GBM
143 Charlotte Street Brisbane Australia
+61 7 3210 0741 and mobile + 61 402 423109
ken@globalgbm.com
www.globalgbm.com
www.konect.today
DIGITAL TOURISM EXPERIENCE
Contact me to get on board